WorksheetsMarketing Fundamentals: Final Practice
Total questions: 35
Worksheet time: 18mins
Name
Class
Date
1.
Marketing is described as creating
a)
exchanges
b)
customer concerns
c)
TV advertisements
d)
gaps
2.
In the marketing concept, whose point of view matters most?
a)
Seller’s
b)
Buyer’s
c)
Marketer’s
d)
Planner’s
3.
According to the marketing concept, which option demonstrates customer orientation?
a)
Convincing a buyer to buy
b)
Researching a firm’s competitors
c)
Finding out what a buyer wants
d)
Advertising the features of a product
4.
According to the marketing concept, keeping company goals in mind means
a)
making product prices low.
b)
containing marketing costs.
c)
upselling products to customers.
d)
maintaining the firm’s purpose.
5.
According to the marketing concept, which option shows company commitment?
a)
Leaving marketing to the marketing department
b)
Teaching marketing to college marketing students
c)
Setting aside funds to research what customers want
d)
Pricing a product to maximize profitability per item
6.
A target market can be described as the
a)
sample of the market.
b)
group of customers the business seeks to attract.
c)
direction the market is headed.
d)
way a business draws its customers.
7.
Marzetti’s Musical Instruments has determined that it will focus its marketing efforts on senior high-school students. Marzetti’s is engaged in _________ marketing.
a)
mass
b)
risky
c)
target
d)
industrial
8.
When using mass marketing, marketers seek to appeal to the
a)
entire market.
b)
local market.
c)
loyal market.
d)
teen market.
9.
The Thompson Company decided it would be more successful if it divided the total market for its products into smaller, more specific groups of consumers. This business is engaged in
a)
mass marketing.
b)
industrial marketing.
c)
market domination.
d)
market segmentation.
10.
Mass marketing is not as precise as _____________ marketing.
a)
telemarketing
b)
segment
c)
promotional
d)
event
11.
The community college has decided to market its evening classes to women between the ages of 18 and 30 who are high-school graduates. What type of segmentation is the college using?
a)
Geographic
b)
Demographic
c)
Behavioral
d)
Psychographic
12.
Geographic segmentation is dividing a market by where customers are
a)
working
b)
born
c)
living
d)
educated
13.
When marketers sort customers psychographically, they divide them by
a)
likable traits.
b)
loyalty to a brand.
c)
level of education.
d)
lifestyle habits.
14.
The marketing mix centers on
a)
Product, Price, Place, Performance
b)
Product, Plan, Place, Performance
c)
Product, Price, Place, Promotion
d)
Product, Plan, Place, Promotion
15.
Which of the following is the best description of the marketing mix:
a)
A combination of the four elements of marketing
b)
An element of marketing that puts a product in the right place at the right time
c)
A method of determining what a marketer wants to achieve
d)
A strategy that serves as a guide
16.
Diana is deciding which firms to send her products to. She is working on the __________ element of the marketing mix.
a)
Promotion
b)
Price
c)
Place
d)
Product
17.
Which element of marketing refers to the various types of communication that marketers use to inform, persuade, or remind customers of their products?
a)
Promotion
b)
Price
c)
Place
d)
Product
18.
Which element of marketing refers to the various types of advertising or publicity
a)
Promotion
b)
Price
c)
Place
d)
Product
19.
Deciding whether to have $1 Granny Smith Apples or $2 Granny Smith Apples is a
a)
Product decision only
b)
Price decision only
c)
Product and Place decision
d)
Promotion decision only
20.
Deciding whether to have Granny Smith Apples or Green Apples is a
a)
Product decision only
b)
Price decision only
c)
Product and price decision
d)
Promotion decision
21.
Ryan is working with his marketing team to set goals and create a budget for the upcoming year. Which marketing function is Ryan performing?
a)
Pricing
b)
Product/Service management
c)
Selling
d)
Market planning
22.
Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing.
a)
promotion
b)
pricing
c)
financing
d)
purchasing
23.
Which marketing function involves creating the correct product mix for a business?
a)
Financing
b)
Marketing-information management
c)
Selling
d)
Product/Service management
24.
Identify the marketing function in the following situation: While shopping at the mall, Susan is asked her opinion of different brands of shampoo.
a)
Promotion
b)
Behavioral segmentation
c)
Marketing-information management
d)
Specialty advertising
25.
Jaylen is working with his marketing team to set goals and create a budget for the upcoming year. Which marketing function is Ryan performing?
a)
purchasing
b)
promotion
c)
selling
d)
market planning
26.
Which marketing function involves determining where products will be sold and how they get there?
a)
Channel Management
b)
Selling
c)
Promotion
d)
Pricing
27.
The marketing function that includes creating strategies to attract the target customer to a business is
a)
pricing.
b)
selling.
c)
market planning.
d)
channel management.
28.
Which of the following marketing functions enables businesses to have their products in the right place at the right time:
a)
Risk management
b)
Promotion
c)
Selling
d)
Channel management
29.
What are the 5 Economic Utilities we covered in class?
a)
Product, Place, Price, Promotion & Planning
b)
Marketing Planning, Channel Management, Pricing, Promotion & Selling
c)
Advertising, Sales Promotion, Public Relations, Direct Marketing & Personal Selling
d)
Form/Task, Time, Place, Possession & Information
30.
When Jacqueline doesn’t feel like going to the store to buy her textbooks, she orders them online. Which type of utility does this illustrate?
a)
Form/Task
b)
Time
c)
Place
d)
Possession
31.
Task utility is about making changes to the characteristics of a
a)
job
b)
project
c)
service
d)
good
32.
Kara orders a dress for her school dance on Saturday. If the dress doesn’t arrive until the next Monday, it has no ________ utility.
a)
time
b)
form
c)
possession
d)
place
33.
Where a product is available for purchase is referred to as
a)
the right location.
b)
the setting.
c)
place utility.
d)
product display.
34.
Nike uses fabric, rubber, foam and synthetics to create the newest pair of Jordan's. Which Economic Utility are they increasing?
a)
Form
b)
Time
c)
Place
d)
Possession
35.
Individuals and companies have a duty to act in the best interests of their environment and society as a whole is know as:
a)
The Business Concept
b)
Social Responsibility
c)
Marketing Responsibility
d)
The Economic Concept
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