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PEST &SWOT

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

Which of the following best describes the term 'business environment':

a)

The internal factors affecting a business

b)

The external factors affecting a business

c)

Both internal and external factors affecting a business

d)

None of the above

2.

Which of the following is true about the business environment:

a)

It is dynamic

b)

It is the area or condition in which the business operates

c)

Factors that can impact the organization positively or negatively

d)

All of them

3.

Internal environmental factors do not include:

a)

Customers

b)

Suppliers

c)

Government

d)

Employees

4.

Which of the following are internal factors in the business environment of an organisation:

a)
Competitor strategies
b)
Customer feedback
c)

Employees

d)

Existing suppliers

5.

External business environment factors can be controllable.

a)

True

b)

False

6.

The external environment includes:

a)

Demographic factors

b)

Technological factors

c)

Political factors

d)

All of the above

7.

Which part of the PEST analysis does currency deal with?

a)

Political

b)

Economic

c)

Socio-Cultural

d)

Technology

8.

Which part of the PEST analysis government regulation deal with?

a)

Political

b)

Economic

c)

Socio-Cultural

d)

Technology

9.

Which part of the PEST analysis changes in opinions, lifestyle, and attitudes deal with?

a)

Political

b)

Economic

c)

Social

d)

Technology

10.

An airline company has a website where customers can look for flight times, destinations and fares and book their tickets online.’ This is an example of which aspect of the business environment?

a)

Political

b)

Social

c)

Technological

d)

Economic

11.

The health-and-fitness trend has become popular among a large number of people. This has created a demand for products like organic food.’ This is an example of

a)

Social

b)

 Political

c)

Technological

d)

Environment

12.

What does SWOT stand for?

a)

Strengths, Weaknesses, Opportunities, Threats

b)

Success, Weaknesses, Opportunities, Threats

c)

Strengths, Weaknesses, Opportunities, Trends

d)

Success, Weaknesses, Opportunities, Trends

13.

Which factors are considered as internal in SWOT analysis?

a)

Strengths and Weaknesses

b)

Opportunities and Threats

c)

Strengths and Opportunities

d)

Weaknesses and Threats

14.

What are opportunities in SWOT analysis?

a)

Openings in the marketplace that can be taken advantage of

b)

Aspects of the business that are strong and give a competitive advantage

c)

Factors that put the business at a disadvantage

d)

External factors that may affect the business in a negative way

15.

Why is it important to perform a different SWOT analysis for each part of the business?

a)

Because strengths and weaknesses may vary in different parts of the business

b)

Because opportunities and threats may vary in different parts of the business

c)

Because the overall SWOT analysis may become too complex

d)

Because it helps in prioritizing action points