WorksheetsInfluence, Persuasion, & Nudging Quiz
Total questions: 10
Worksheet time: 5mins
What type of learning is classical conditioning?
Reflexive
Voluntary
Involuntary
Intuitive
Which principle states that we are more prone to be influenced by people/brands we like?
Liking
Social Proof
Commitment & Consistency
Reciprocity
What is the term for the mental discomfort experienced by a person who holds contradictory ideas/values?
Confirmation Bias
Anchoring Effect
Cognitive Dissonance
Selective Perception
According to the text, what do people follow the lead of in the Authority principle?
Peers
Experts
Influencers
Celebrities
What is activated when there is a potential loss in the Scarcity principle?
Indifference
Loss Aversion
Contentment
Anticipated Joy
What does the Nudge technique aim to do in decision-making?
Force a decision
Limit choices
Steer decisions in a particular direction
Remove freedom of choice
Which model focuses on decreasing effort and cognitive overload to influence decision-making?
WEST Model
NORTH Model
EAST Model
SOUTH Model
What is the term for any obstacle or difficulty that increases the effort required for decision-making?
Friction
Blockade
Barrier
Hurdle
What does the Von Restorff effect refer to?
Decision-making bias
Behavior modification
Attention attraction
Memory retention
Which technique involves making the behavior appear normative or popular to influence decision-making?
Attractive
Timely
Easy
Social Proof
