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WorksheetsMethodology Quiz
Total questions: 20
Worksheet time: 10mins
What is a methodology?
A type of data analysis technique
A systematic approach to research design
A tool for data collection
A sampling procedure
What is the difference between quantitative and qualitative data?
Quantitative data is numerical, while qualitative data is descriptive
Quantitative data is descriptive, while qualitative data is numerical
Both are numerical data types
Both are descriptive data types
Which of the following is NOT a part of data collection tools and procedures?
Sampling approaches
Data analysis techniques
Research design
Data collection tools
According to Saunders, Lewis, and Thornhill (2007), what does the term methodology refer to?
The theory of how research should be undertaken
The practical application of research methods
The results of a research study
The ethical considerations in research
What are you required to discuss in relation to methodology?
The results and conclusions of your research
The approach and methods you used and why
The ethical implications of your research
The financial cost of your research
What is a method in the context of research?
A justification for using a particular research tool
A research tool
A theoretical framework
A hypothesis
What does your methodology justify in a research proposal?
The research question
The theoretical framework
Why a particular method was used
The literature review
Which of the following statements is true about research methods?
They aim to solve a problem within the research topic
They justify the techniques and tools used in research
They are the techniques and tools by which you research a subject or a topic
They explain the research topic
What is the aim of research methodology?
To find a solution to the problem or issue being researched
To research a subject or a topic
To solve a problem or issue within the research topic
To use tools for research
Which of the following is an example of primary data?
Government statistics
Company websites
In-depth interviews
Trade publications
What kind of data is derived from a first-hand source?
Secondary data
Primary data
Tertiary data
Quaternary data
Which of the following is NOT a source of secondary data?
Company websites
Focus groups
Government statistics
Industry associations
What is the scale and amount of data typically associated with qualitative research?
Large scale / Large amount of data
Smaller scale / Small amount of data
Representative sample
Generalisable back to whole populations
Which type of data is generalisable back to whole populations?
Quantitative
Qualitative
Both Quantitative and Qualitative
Neither Quantitative nor Qualitative
What is the primary aim of qualitative research?
Testing ideas and hypothesis
Generalisable back to whole populations
Explore complex issues
Numeric / Statistical analysis
Which research model is associated with quantitative data?
Inductive – Grounded Theory
Hypothetic - deductive model
Interpretive model
Iterative coding model
What type of data is described as numeric or statistical?
Quantitative
Qualitative
Both Quantitative and Qualitative
Neither Quantitative nor Qualitative
Which type of data is at risk of interpretive bias?
Quantitative
Qualitative
Both Quantitative and Qualitative
Neither Quantitative nor Qualitative
Which research methodology combines qualitative and quantitative approaches to provide a more holistic understanding of a research question?
Qualitative Research
Quantitative Research
Mixed Methods Research
Experimental Research
What sources will be used for secondary research?
Google Scholar, Mintel, and Usearch
Interviews and surveys
Focus groups and case studies
Experiments and field trials
