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WorksheetsTT&QC Final
Total questions: 50
Worksheet time: 38mins
In television studies, scholars, like Charlotte Brunsdon who looks at how women watch soap operas to resist and cope with the pressures on women in society, represent for ….
Economic scholars
Technological determinist scholars
Social and cultural scholars
Feminist media scholars
When did commercial TV begin in the United States?
1951
1948
1941
1952
Which terms are used to measure the proportion of television households that watch a specific show, or how many people are listening to a radio station?
Cost per thousand
UHF
VHF
Ratings
What did people hope television function in society in the early years?
To inform the citizenry
All the options are correct
To educate the young
To elevate culture and public debate
The first-ever televised presidential debates in the United States, which demonstrated television’s power to inform the public and impact the nation’s culture, were the debates between two Presidential candidates:
Kennedy and George Walker Bush
Kennedy and Nixon
George Walker Bush and Nixon
None of the above
What is first-run syndication?
How much commercial costs in relation to the number of viewers who see it, in thousands.
The proportion of television households that watch a specific show.
The rental or licensing for original productions made specifically for the syndication market.
The rental or licensing of media products.
Which is policy that requires cable companies to carry local broadcast signals in the United States?
Pay-TV
The Public Broadcasting Act
Basic cable
Must carry
What is Direct Broadcast Satellite (DBS)?
A television or radio satellite service that transmits signals from satellites to compact home receivers.
Cable companies that operate systems in two or more communities.
The lowest level of cable service includes local broadcast stations.
A service that transmits television programs via coaxial cable or fiber.
In the United States, when did the share of prime-time TV audiences held by cable networks surpass those held by the broadcast networks (the Big Three) for the first time?
1998
1997
1996
1987
What does WWW stand for?
World Wide Web
World Weather Web
Web Web Web
Wide World Web
What are they?
URL
Web browser
Internet
Web address
Which one is NOT Internet browser?
A form of marketing communication that uses the internet for the purpose of advertising, aiming to increase website traffic and encourage product trial, purchase, and repeat purchase activity is called:
Search marketing
Email marketing
Internet advertising
Social wed marketing
Which one is the best way to promote a business online?
It offers a lot of helpful and free information.
To collect as much information as possible.
To advertise your company's product.
All of the above.
Which one does not belong to online advertising?
Youtube
Shopee, Lazada, Tiki
Newspaper
Who is the most famous Nintendo character?
Sonic the Hedgehog
Mario
Mickey Mouse
Dora the Explorer
What was the first video game ever made?
Pac Man
Donkey Kong
Pong
Galactic Battle Ships
What company was the video game giant from the years of 1972-1983?
Sony
Nintendo
Atari
Microsoft
What was Bill Higinbotham's game called in 1958?
Donkey Kong
Tennis for Two
Pitfall
Diablo
Which company owns android?
Samsung
Microsoft
Apple
Stakeholders in an organization are referred to (in public relations) as:
Publics
Markets
Customers
Investors
The potential audience of PR is...
Local authorities.
Suppliers.
Financial groups.
All of the above.
None of the above.
Which of the following best describes the primary goal of public relations?
Generating immediate sales and revenue.
Creating a positive image and reputation for an organization.
Conducting market research to identify target audiences.
Developing internal communication strategies for employees.
Which of these is part of print media?
T.V
Radio
Newspaper
None of these
What do you mean by mass media?
Televison
Radio
Both a and b
None of these
Press conference is a________ used to announce major news events.
assembly
meeting
conference
event
What is Advertising?
A paid form of personal communication that is transmitted to a audience through mass media.
A free form of personal communication that is transmitted to a target audience through mass media.
A free form of nonpersonal communication that is transmitted to a audience through mass media..
A paid form of nonpersonal communication that is transmitted to a target audience through mass media.
The differences between advertising and public relation is advertising emphasis the selling in its message while public relation emphasis informing, educating and creating understanding through knowledge.
True
False
Which social media app is the most used?
Instagarm
What is the definition of mass media?
The means of communication used to reach the general public
Advertising campaigns
Using only social media
Using only print media
What is media?
advertising
the variety of ways people communicate
the variety of ways people sell things
the variety of ways people lie to you
Why was the printing press invented?
to help authors see their books quicker
to print more material in less time
to print pictures in more books
to make paper that would last longer
Which shows examples of Mass Communication?
Social media, Yahoo, Google
Bing, Newspapers, Television
Internet, Instagram, Snapchat
Newspapers, Television, Radio, Internet
Which word means a short film of news?
entertainment
newsreel
audience
story
Why is it important to ask for clarification if you are unsure about the tone of a message?
To make the message longer
To annoy the sender
To show that you are not paying attention
To avoid misunderstandings and misinterpretations
Who is the proponent of the SMCR Model?
David Berlo
David Berlos
Berlos David
David Belo
The letter S in the SMCR Model of Communication means what?
Start
Stop
Sender
Sent
Why is it important to have strategic communication?
Ensures adequate information to communicate about it.
Provide campaign plan to successfully communicate.
Look at elements for successful strategic business communication.
A plan against which to measure success
Explain the role of science and technology in shaping society.
Science and technology only benefit a small portion of society
Science and technology drive innovation, improve quality of life, and influence cultural and social norms.
Society is not influenced by scientific and technological advancements
Science and technology have no impact on society
How does social media influence modern society?
Social media only influences the older generation in modern society
Social media has no impact on modern society
Social media influences modern society by shaping communication, information sharing, and influencing behavior.
Social media only influences fashion trends in modern society
Explain the concept of digital divide and its impact on society.
The concept of digital divide refers to the gap between those who have access to traditional technology and those who do not.
The concept of digital divide refers to the gap between those who have access to digital technology and those who do not, but it has no impact on society.
The concept of digital divide refers to the gap between those who prefer digital technology and those who do not.
The concept of digital divide refers to the gap between those who have access to digital technology and those who do not. This gap can impact society by creating disparities in education, employment opportunities, and access to information and resources.
"Media" is the plural form of the word "medium," and it means:
the way that you type a message
the form you use to deliver a message
an important message that is delivered to a small audience
an unimportant message delivered to a large audience
The most suitable element to be used in an online application form to enter information such as name, address, date, etc.
text
graphic
audio
video
animation
The integration of interactive elements such as text, graphics, animation, audio and video using computer technology.
multimedia
interactive media
rich media
Java
Which one of the following definitions describes the meaning of Network Administrator?
Process of administering, managing and operating a data network
Process of administering, managing and operating a server
Process of administering, managing and operating a client
Process of administering, managing and operating a firewall
This communication is designed to inform, persuade, or entertain an audience.
Dyadic communication
Small group communication
Public communication
Interpersonal communication
The news reports has been ...... to remove parts which are considered inappropriate.
reviewed
censored
analyzed
taken
