The use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.

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Tools and methodologies used to analyze the interactive engagement with online content, including clicks, shares, comments, and viewing time.

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The process of collecting information from various sources to provide a comprehensive resource or to consolidate data from multiple sources into a single platform.(tổng hợp và thu nhập thông tin qua các từ khóa liên quan)

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A business or marketing statement that a company uses to summarize why a consumer should buy a product or use a service Đề xuất giá trị

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The process of attracting visitors, often referred to as traffic, to websites, mobile apps, and other online platforms. Thu thập lưu lượng truy cập

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A way to reach new people who are likely to be interested in your business because they're similar to your best existing customers

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A type of advertising targeted towards a certain city or region which is more refined than local advertising. (Trang cung cấp kết quả tìm kiếm cho một trang or vị trí đia lý cụ thể)

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A distributed, adaptive, open socio-technical system with properties of self-organization, scalability, and sustainability inspired by natural ecosystems. Hệ sinh thái kỹ thuật số

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Marketing strategies that involve the use of various media platforms to promote a product or service in a consistent way across different platforms. (Quảng cáo chéo)

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Content that is continually relevant and stays “fresh” for readers over a long period of time. ( nội dung thường xanh – nội dung không nhạy cảm với thời gian)

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The percentage of visitors to a particular website who navigate away from the site after viewing only one page. (tỷ lệ thoát)

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A measure of the number of times an ad is seen, whether clicked on or not, often used as a measure for ad reach.

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A seminar conducted over the Internet which is usually live and interactive, allowing for presentations and discussion. Hội thảo trên web

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Words and phrases that are incorporated into web content in order to improve search engine rankings for those terms.

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Online advertising that helps keep your brand in front of bounced traffic after they leave your website. By showing your retargeted ads to audiences as they visit other sites, you're gaining brand exposure and becoming more recognizable.

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The practice of building relationships with influencers who can reach your target audience through their channels and followers. Tiếp cận người ảnh hưởng

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A metric that measures the level of engagement that a piece of created content is receiving from an audience. It considers interactions like likes, shares, comments, and more. Tỷ lệ tương tác

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Practices and platforms that manage the ingestion, annotation, cataloguing, storage, retrieval, and distribution of digital assets such as multimedia content. (quản lý tài sản kỹ thuật số)

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The act of discovering, gathering, and presenting digital content that surrounds specific subject matter. (Chọn lọc và biên tập nội dung)

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The ability of a system, network, or process to handle a growing amount of work or its potential to be enlarged to accommodate that growth.

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A type of advertising, mostly online, that matches the form and function of the platform upon which it appears.

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Content that requires the participants' active engagement—more than simply reading or watching. This might include quizzes, polls, games, interactive videos, etc.

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The interaction or cooperation of two or more organizations to produce a combined effect greater than the sum of their separate effects.

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Digital content that changes based on the behavior, preferences, and interests of the user or the context in which they are displayed

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The journey a consumer takes through an internet advertising or search system, navigating an app or website and eventually converting to a sale. (phân tích phễu chuyển đổi)

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The process of converting something into money, typically by generating revenue from the content.

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Transmitting or receiving data (especially video and audio material) over the internet as a steady, continuous flow.

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The measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Phân tích trang web

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Planning, development, and management of content—written or in other media.

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The degree of attention, curiosity, interest, optimism, and passion that listeners show when they are interacting with content.

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A measure of how much of your video content viewers actually watch before dropping off. (Tỷ lệ người xem)

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Statistical data relating to the population and particular groups within it, crucial for targeted marketing.

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The legal rights to manage the use of digital media.

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The use of social media networks to manage and grow an organization’s message and online presence. Tối ưu hóa phương tiện truyền thông xã hội

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A work or invention that is the result of creativity, such as a manuscript or a design, to which one has rights.

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A marketing arrangement by which an online retailer pays a commission to an external website for traffic or sales generated from its referrals.

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The act of allowing the use of something, particularly intellectual property, under agreed terms.

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Information that is delivered immediately after collection—no delay in the timeliness of the information provided. Dữ liệu theo thời gian thực

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Payments made by one party to another for the use of intellectual property, typically a percentage of the revenue earned from that property.

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Collaboration with individuals who have a significant following on social media to promote products, services, or campaigns.

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The process of coordinating different software and technologies to work together as a unified system, enhancing functionality and user experience. Tích hợp nền tảng

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The overall experience of a person using a product such as a website or a computer application, especially in terms of how easy or pleasing it is to use.

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Data points that measure how users interact with content, including likes, shares, comments, watch time, and click-through rates. (Mức độ tương tác)

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The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.

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Standards of measurement by which efficiency, performance, progress, or quality of a plan, process, or product can be assessed. Số liệu hiệu suất

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Marketing technique involving the promotion of another product targeted to the users of a related product. (xúc tiến chéo)

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A business model where customers pay a recurring price at regular intervals for access to a product or service.

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The act of promoting content to online audiences in multiple media formats through various channels.

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The information about a person or organization that exists on the Internet as a result of their online activity. (Dấu chân kỹ thuật số)

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The number of people who see your content without paid distribution; it includes users who are shown your posts via their own network of friends. (Lượt tiếp cận tự nhiên)

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