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WorksheetsA.S.K. Marketing Pre-Test: Questions 41-50
Total questions: 10
Worksheet time: 5mins
What is a communications channel used in sales promotion?
Television commercials
Package labels
Discount coupons
Newspaper ads
Which of the following often is included in the copy of an advertisement?
Illustration
Product
Testimonial
Element
A furniture store released an ad in the weekly paper, but readers complained that it was too busy and difficult to know where to focus. The advertisement should have included more:
graphics
logos
fonts
white space
Cozy Cup Coffee moved into a new location in a residential area. Many of the neighbors were not thrilled about the construction noise and increased traffic. Cozy Cup Coffee decided to give out free cups of coffee to the neighbors every morning. This is an example of:
why residential areas are not appropriate targets for public relations activities.
why company vendors get in the way of community relations.
how company shareholders are the most important audience of public relations.
how companies can target the community with public relations efforts.
How does selling help create possession utility?
By increasing competition
By creating desire for products
By keeping the economy moving
By affecting employment
Terms-of-sale selling policies cover such conditions of the sale as ______.
entertaining the customer and prospecting
credit, delivery, and discounts
installation and maintenance
discounts, guarantees, and returns
Which of the following is an example of a selling activity that might be unethical:
Explaining how a product differs from others
Providing a price quote to a customer
Giving expensive gifts to customers
Offering to demonstrate a new product
"I'll buy 30,000 widgets from you, if you buy the same amount of doodads from me." This is an example of an illegal sales activity called __________.
reciprocity
misrepresentation
discrimination
exclusivity
Salespeople often are able to acquire useful product knowledge by:
examining the product itself
attending industry training classes
watching others sell the product
talking with competitors
One reason it is important for salespeople to understand the features and benefits of their products is to explain to customers the differences between:
product features and physical characteristics
their products and competitors' products
hidden benefits and obvious benefits
using a credit card and paying cash
