WorksheetsFoundational Marketing Pre-Assessment
Total questions: 15
Worksheet time: 3570secs
Which of the following is not a way to segment a market?
Psychographics
Geographics
Behavioral
Opinion
People that share similar needs and wants that have the availability to purchase a product is known as a:
Goods
Target Market
Consumer Market
Population
The idea that a business should strive to satisfy customers but also make a profit is:
Marketing Mix
Target Market
Marketing Concept
Possession Utility
What is the difference between a good and a service?
What does SWOT stand for in a SWOT Analysis?
Specific, Workers, Overcome, and Triumphs
Specialty, Workers, Opportunities, and Treats
Strengths, Warriors, Outcomes, and Triumphs
Target decides to lower their prices to compete with Wal-Mart. Which function does this relate to?
distribution
pricing
promotion
place
What are the four P's of Marketing?
Which of the following utilities involves making products?
information utility
form utility
place utility
possession utility
What does a miniature golf business provide to its customers?
a promotion
a good
an exchange
a service
The employees of a home-improvement warehouse are expert craftspeople who enjoy giving their customers advice about do-it-yourself projects. The employees' advice increases the (a) utility of their goods.
Money left over after paying your bills and basic living necessities is called:
Discretionary Income
Expenses
Savings Account
Disposable Income
Which one is a WEAKNESS for McDonald’s?
Changing customer habits and new customer groups
$2 million advertising budget
Lawsuits against McDonald’s
High employee turnover
Which of the the following is the strength of this company?rbick
Profitable and One of the Fortune Top 100
Poor Diversification
Global Operation Expansion
High Competition
A sports store passes out flyers for their grand opening at a local marathon to attract local runners to their store. This is an example of ________________ segmentation?
Demographic
Geographic
Psychographic
Behavioral
Barbie segments the toy market by identifying girls under the age of 12. This is using which market segmentation?
Demographic
Geographic
Psychographic
Behavioral
