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Unit 2: Business Ideas and Opportunities Study Guide

Total questions: 65

Worksheet time: 53mins

Name
Class
Date
1.

Any business on the internet that sells products, services, or advertising online is known as ___________.

a)

Online Business

b)

Brick & Mortar Business

c)

Business 2 Business

d)

Domestic Business

2.

The top E-Commerce market is _____________.

a)

USA

b)

CHINA

c)

JAPAN

d)

UK

3.

A company that conducts business within its national borders is known as a ______________.

a)

Online Business

b)

Brick & Mortar Business

c)

Business 2 Business

d)

Domestic Business

4.

A business that has a physical location for consumers to purchase goods.

a)

Online Business

b)

Brick & Mortar Business

c)

Business 2 Business

d)

Domestic Business

5.

Business that is conducted between businesses is known as ____________.

a)

Online Business

b)

Brick & Mortar Business

c)

Business 2 Business

d)

Domestic Business

6.

A seller of goods to consumers is a _____________.

a)

Retailer

b)

Manufacturer

c)

Wholesaler

d)

Distributor

7.

The manufacturer’s direct point of contact to supply goods to wholesalers.

a)

Retailer

b)

Manufacturer

c)

Wholesaler

d)

Distributor

8.

A person or company that makes goods for sale.

a)

Retailer

b)

Manufacturer

c)

Wholesaler

d)

Distributor

9.

A company that sells goods in large quantities at low prices to retailers.

a)

Retailer

b)

Manufacturer

c)

Wholesaler

d)

Distributor

10.

The seller of a franchise is called _____________.

a)

Franchise

b)

Franchisee

c)

Franchisor

d)

Royalty

11.

The right to make or market a good or service under a trademark name.

a)

Franchise

b)

Franchisee

c)

Franchisor

d)

Royalty

12.

An ongoing fee that a franchisee pays the franchisor. The fee is usually a percentage of gross sales.

a)

Franchise

b)

Franchisee

c)

Franchisor

d)

Royalty

13.

The buyer of a franchise.

a)

Franchise

b)

Franchisee

c)

Franchisor

d)

Royalty

14.

A company that conducts business outside national borders.

a)

International Business

b)

Domestic Business

c)

Business 2 Business

15.

A company that conducts business within its national borders.

a)

International Business

b)

Domestic Business

c)

Business 2 Business

d)

Wholesaler

16.

A person who purchases goods for commercial use is known as a consumer.

a)

True

b)

False

17.

Retailers sell goods to distributors.

a)

True

b)

False

18.

Joe’s Landscaping would be an example of a domestic business.

a)

True

b)

False

19.

McDonald's corporate would be the franchisee in a franchise relationship.

a)

True

b)

False

20.

E-Commerce sales will increase over the next 5 years according to statistics.

4 lines
21.

An idea that can generate income, requiring a commitment of resources and involves exposure to risk, is known as _______________.

a)

Opportunity

b)

Hobby

c)

Pastime

d)

Leisure

22.

An advantage that is gained from the use or consumption of a good or service.

4 lines
23.

A concept developed by the mind.

a)

Concept

b)

Opportunity

c)

Idea

d)

Benefit

24.

A good idea may not be an opportunity due to bad timing.

a)

True

b)

False

25.

Specific attributes that make something one of a kind are referred to as ____________.

a)

Unique

b)

Common

c)

Generic

d)

Ordinary

26.

A business activity that yields a profit or financial gain is known as being ____________.

a)

Profitable

b)

Unprofitable

c)

Neutral

d)

Loss-making

27.

The act of exploring, investigating, and examining unknown markets for opportunities is known as __________.

a)

Exploration

b)

Analysis

c)

Marketing

d)

Research

28.

The fulfillment of one’s expectations or needs is known as satisfaction.

a)

True

b)

False

29.

An intangible product can be touched.

a)

True

b)

False

30.

Appropriate to the current time, period, or circumstances.

a)

Relevant

b)

Irrelevant

c)

Outdated

d)

Inappropriate

31.

You are planning to start an online store that sells products directly to customers. In E-Commerce terminology, what is this business model referred to as?

a)

Business-to-Business

b)

Business-to-Consumer

c)

Consumer-to-Consumer

d)

Consumer-to-Business

32.

What is an E-business?

a)

A company that uses electronic networks to conduct any business process.

b)

A business that is environmentally friendly.

c)

A company that exclusively sells electronic devices.

d)

A business that only operates during electronic trade shows.

33.

Sofia went to Old Navy® to find a pair of jeans, but the store did not have her size. The manager told her to go to the Old Navy® website and to purchase the jeans. In this situation, Old Navy® is an example of which of the following?

a)

Data miner

b)

Online marketplace

c)

Pure-play e-tailer

d)

Brick-and-click e-tailer

34.
When generating ideas for entrepreneurship, you should consider which of the following:
a)
your hobbies
b)
your skills
c)
your work experience
d)
all of these should be considered
35.
Millions of tons of harmful electronic waste enters landfills each year, if you are passionate about preserving the environment, you might be interested in starting a:
a)
recycling business. 
b)
pet care business
c)
lawn care business
d)
cabinet making business
36.
If you enjoy working outside in the summertime, you might be interested in starting a: 
a)
lawn care business
b)
electronic recycling business
c)
cabinet making business
d)
pet care business
37.
Because consumer preferences are constantly changing, in order to generate entrepreneurship ideas you should consider:
a)
business franchises.
b)
your family history.
c)
home-based businesses
d)
trends in the marketplace.
38.
The swimsuit market has sales of over $13 billion annually. Finding a small market for modest swimsuits within this larger market is an example of a:
a)
negligible market 
b)
industrial market
c)
manufactured market
d)
niche market
39.
This is a clear statement that describes the benefit of the new business, how it solves customer's needs and what distinguishes it from the competition.
a)
universal price guarantee
b)
industrial worth proposal
c)
business cost structure 
d)
unique value proposition
40.
Engaging friends and family in an activity designed to spontaneously create ideas: 
a)
brainstorming
b)
licensing 
c)
franchising
d)
patenting 
41.
Product differentiation is very important today because:
a)
consumers find so many similar products available for sale.
b)
unique products create loyalty and attract customers.
c)
the business should be easy to distinguish from competitors.
d)
all are correct about product differentiation
42.
This deals with the money you invest in the business and the return you realize on that money based on the net profit of the business.
a)
cost to value (CTV)
b)
profit to investment (PTI)
c)
return on investment (ROI)
d)
sales on value (SOV)
43.
Which of the following statements is TRUE about the failure rate of new businesses?  
a)
About 90% of new businesses will fail in the first year of operations.
b)
About 85% of new business will fail within two years of opening.
c)
About 75% of new businesses will fail within five years of opening.
d)
About 50% of new businesses will fail within five years of opening.
44.
Which of the following is a reason why small businesses fail?
a)
Lack of research, preparation, and planning.
b)
Poor management and leadership skills.
c)
Lack of financial capital. 
d)
All are reasons why businesses fail.
45.
Founders of rapidly expanding entrepreneurial ventures will often have an exit strategy or a harvest plan in place. 
a)
True
b)
False
46.
Those businesses designed for rapid expansion will often rely on a common product or process to fuel their growth. 
a)
True
b)
False
47.

Which of these is not an Internal Source?

a)

Skills and Hobbies

b)

Experiences

c)

Media

d)

R&D

48.

This method can be applied in the Brainstorming technique..

a)

Discussions

b)

SWOT Analysis

c)

Mind Maps

d)

All of the above

49.

Irish government agencies provide ideas for new products and markets, e.g. Enterprise Ireland. What externals source is this?

a)

Media

b)

State Agencies

c)

Customer Feedback

d)

None of the above

50.

How many stages are there in the development process of a new prodcut?

a)

5

b)

6

c)

19

d)

7

51.

a business must generate as many business ideas as possible in order to find a few good ones..

a)

Product Screening

b)

Concept Development

c)

Idea Generation

d)

None of the above

52.

Which of these is not a stage in the development process of a new product?

a)

Idea Generation

b)

Concept Development

c)

Target Market

d)

Feasibility Study

53.

This is an investigation into the new idea that seeks to establish two things: Is it possible to make the product? Is the idea commercially viable?

a)

Feasibility Study

b)

Concept Development

c)

Prototype development

d)

Product Launch

54.

a prototype is the first working model that the business makes of the new product

a)

Feasibility Study

b)

Prototype Development

c)

Test Marketing

d)

Product Launch

55.

once satisfied the business will begin full-scale production of the product

a)

Feasibility Study

b)

Prototype Development

c)

Test Marketing

d)

Product Launch

56.

What is a business opportunity?

a)

A need for water, food, clothing, or shelter

b)

A consumer need or want that can potentially be met by a new business

c)

An idea for a neighborhood restaurant

d)

A product or service that people desire

57.

What is the difference between an idea and an opportunity?

a)

An idea is a concept, while an opportunity is a feasible business plan

b)

An idea is a good business opportunity, while an opportunity is a neighborhood restaurant

c)

An idea is a potential business opportunity, while an opportunity is a calculated risk

d)

An idea is a consumer need or want, while an opportunity is a product or service that people desire

58.

What are some sources of business opportunities?

a)

Problems, changes, trade resources, existing products and services, unique knowledge

b)

Problems, creative thinking, new discoveries, existing products and services, unique knowledge

c)

Problems, trade resources, critical thinking, existing products and services, unique knowledge

d)

Problems, changes, new discoveries, existing products and services, unique knowledge

59.

What is creative thinking?

a)

A thought process that involves looking at a situation or object in new ways

b)

A process of thinking outside the box and using imagination

c)

A process of generating ideas and recognizing opportunities

d)

A logical thought process that involves analyzing and evaluating a situation or object

60.

What is critical thinking?

a)

A process of thinking outside the box and using imagination

b)

A process of generating ideas and recognizing opportunities

c)

A thought process that involves looking at a situation or object in new ways

d)

A logical thought process that involves analyzing and evaluating a situation or object

61.

What can entrepreneurs turn into a product or service that benefits others?

a)

One-of-a-kind experiences or uncommon knowledge

b)

Existing products and services

c)

Problems and changes

d)

Creative and critical thinking

62.

How can existing products and services be a source of business opportunities?

a)

By providing better customer service for the product or service

b)

By copying the product or service and giving it a different name

c)

By significantly improving the product or service

d)

By lowering the price of the product or service

63.

Which of the following is a key factor in determining the success of a new business?

a)

Location

b)

Product uniqueness

c)

Market demand

d)

All of the above

64.

What is the primary goal of a business plan?

a)

To secure funding

b)

To outline business goals and strategies

c)

To attract customers

d)

To hire employees

65.

Which of the following is an example of a tangible product?

a)

Consulting service

b)

Software application

c)

Smartphone

d)

Online course