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WorksheetsIntroduction to Marketing (1ºBDBA)
Total questions: 14
Worksheet time: 7mins
What is the definition of Marketing?
It is a technique of advertising.
It is a discipline focus on the satisfaction of users needs and creating valuable experiences for them.
It is the activity of selling products.
It is a production process.
What are the three main objectives of marketing?
Improve quality, increase satisfaction, reduce prices.
Develop new products, expand markets, increase advertising.
Increase sales, reduce costs, improve production.
Attract new users, retain current customers, create loyalty and unforgettable experiences.
What are the users needs?
They are market trends.
They are states of perceived deprivation.
They are products that consumers want to buy.
They are desires created by advertising.
How is 'demand' defined in marketing?
Consumer interests.
Basic needs of consumers.
Wants backed by the ability to pay.
Wants without purchasing power.
What is 'marketing myopia'?
A focus on mass advertising.
The lack of innovation in products.
A short-term marketing strategy.
Focusing on production instead of customer needs and market trends
What is meant by 'market offers'?
Only physical products.
Only shopping experiences.
Only intangible services.
Combinations of products, services, and ideas.
What is the concept of 'sustainable marketing"
The sale of products at low prices.
A monetary transaction.
The strategy focused on generating a positive impact on society through the brands.
The promotion of products on social media.
What is customer relationship management (CRM)?
A method to reduce costs.
A advertising technique.
It is a software based on the process of building and maintaining profitable relationships with customers.
A system to increase sales.
What is sought with market segmentation?
Improve product quality.
Reduce marketing costs.
Identify, serve and connect with a specific niche of market.
Increase production.
What is the focus of the concept of societal or sustainable marketing?
Increase sales at any cost.
Consider the long-term interests of society.
Ignore the needs of the customer.
Focus only on the benefit of the consumer.
Who is the creator of the Marketing Mix?
Neil Borden
Jerome McCarthy
Kotler
Porter
What are the 'levels of customer relationships'?
Advertising methods.
Pricing strategies.
Levels of interaction according to the target market. Ex. first stage could be a lead.
Different types of products offered.
What is meant by 'customer value proposition'?
The price of a product.
The quantity of products sold.
The quality of the product.
A set of benefits that a brand promises to deliver.
What are the 4 P´S within the Marketing Area?
Product, Price, Place and Promotion
Product, Price, People, Promotion
Product, Price, Physical evidences Promotion
