WorksheetsDigital Marketing Strategy Unit Review
Total questions: 23
Worksheet time: 12mins
Is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.
Is a plan of action for achieving your digital marketing goals.
Is the rivalry between companies selling similar products and services with the goal of achieving revenue, profit, and market share growth.
Is an individual or business that purchases another company's goods or services.
An estimate of income and expenditure for a set period of time.
This is a decision about what the digital marketing strategy will do and how the business will put it into action.
Digital Marketing Plan
Social Media Plan
Digital Strategy
Social Media Strategy
Digital Marketing Strategies helps your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media.
True
False
Smart Goals help businesses have a vision to reach their goals and objectives for their business. Its also known as the foundation for the company. It allows everyone in the business to be on the same page.
True
False
Business brands are the most valuable intellectual property, it represents the businesses identify.
True
False
Buyer personas represent your ideal customer(s) and can be created by researching, surveying, and interviewing your business's target audience.
True
False
Market competition motivates companies to increase their sales by utilizing the four P’s of the marketing mix (Product, Place, Promotion and Price).
True
False
Customers have more choice options than ever today thanks to local stores.
True
False
Launching your campaign is a very rewarding step because you can start to see your hard work literally pay off. Whether that is attracting more customers, views, sales, etc.
True
False
What are 3 benefits of digital marketing strategies?
Raising revenues and conversions
Increase views online
Boosting brand awareness
What are 3 ways decent branding will help a business?
Clear message.
Creates customer loyalty.
Motivates purchase.
What data do you need to collect when tracking progress on your digital marketing strategies?
Views
Website traffic
Sales
Smart Goals: S stands for:
Smart Goals: M stands for:
Smart Goals: A stands for:
Smart Goals: R stands for:
Smart Goals: T stands for:
There are 9 steps to creating a digital marketing strategy.
True
False
1. Define your brand. 2. Identify your customers. 3. Identify your customers. 4. Set your SMART goals. 5. Identify you digital marketing strategies. 6. Evaluate your existing digital channels and assets. 7. Set a budget. 8. Launch campaign. 9. Track results.
These are the nine steps of:
Digital marketing strategy
