WorksheetsREM 104: Market Analysis, Market-Driven Strategy, & HABU
Total questions: 15
Worksheet time: 45mins
It's the process of evaluating the current state of the real estate market to determine property values, trends, and opportunities. This is achieved through an understanding of the area's current demand & supply conditions.
Market Segmentation
Marketing Mix
Market Analysis
Situation Analysis
It's an in-depth study that assesses whether a specific project is financially viable and practical.
Feasibility Study
HABU Analysis
Situational Analysis
Market Study
It is a critical evaluation process used to determine the most profitable and feasible use of a property, which is legally permissible, physically possible, financially viable, and that results in the highest value.
Market-Driven Strategy
HUBAK Analysis
Comparative Market Analysis
HABU Analysis
What are main characteristics of a Market-Driven Strategy? (You may select more than one)
High Performance
Product-Centric
Market Orientation
Competitive Advantage
This involves comparing the property in question with similar properties in the area that have recently been sold. The goal is to estimate the current market value of the property based on its location, size, and features relative to others.
Market-Driven Strategy
Comparative Menudo Analysis
Situation Analysis
Comparative Market Analysis (CMA)
What does the Absorption Rate in real estate measure?
The number of properties sold in a specific area over a period of time
The time it takes for a property to sell after being listed
The speed at which available homes are sold in a specific real estate market over a given period of time
The percentage increase in property value year-over-year
St. Patrick Development Corp., built 150 houses. Since they opened to the market 3 months ago, they have sold 27 houses. What is the absorption rate for the past 3 months?
22%
16%
18%
11%
What is a buyer's market?
A market where there are more homes available than buyers.
A market where there are fewer homes available than buyers.
A market with high interest rates.
A market where property prices rise rapidly.
In a seller's market, property prices typically...
Stay the Same.
Fall.
Rise
Fluctuate rapidly and largely.
What absorption rates signify a balanced market?
Greater than 20%
15-20%
Lesser than 15%
20-25%
It refers to the number of properties available for sale or rent at any given time. This can include houses, apartments, commercial buildings, and land.
Demand
Supply
Economic Conditions
Real Estate Development
It refers to the number of people looking to buy or rent real estate at a certain price point.
Demand
Supply
Economic Conditions
Real Estate Development
It is a strategic assessment process used to understand the current conditions of the market and evaluate factors that could impact real estate decisions. It's the first step to creating a Marketing Strategy.
Market Segmentation
Market-Driven Strategy
Situation Analysis
Market Positioning
It refers to the process of establishing a brand or product in the minds of consumers in such a way that it occupies a distinct, desirable place relative to competitors in the market. This is established through the marketing mix.
Market Segmentation
Market-Driven Strategy
Situation Analysis
Market Positioning
This determines the people that the management decides to pursue with the marketing program.
Market Segmentation
Market Targeting
Situation Analysis
Market Positioning
