WorksheetsMARKETING MANAGEMENT
Total questions: 5
Worksheet time: 50secs
Which of the following best defines selling?
A) The process of exchanging goods for goods
B) Persuading someone to accept a viewpoint
C) The process of identifying customer needs and providing a solution that leads to a purchase
D) The act of advertising products to potential buyers
Which is the first step in the selling process?
A) Prospecting
B) Presentation
C) Closing
D) Follow-up
Which of the following is NOT typically used to motivate a sales force?
A) Commissions and bonuses
B) Recognition programs
C) Micromanagement
D) Training and development opportunities
According to Herzberg’s Two-Factor Theory, which
of the following is considered a hygiene factor?
A) Achievement
B) Recognition
C) Working conditions
D) Personal growth
At the top of Maslow's Hierarchy of Needs is
A) Safety
B) Esteem
C) Self-actualization
D) Financial success
