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WorksheetsMacro Environment
Total questions: 17
Worksheet time: 7mins
Situation analysis involves the following EXCEPT:
Collection of information about a company.
Review of data for a company.
Analyzing digital marketing activities or events of an organisation.
Adopting wait-and-see approach.
___________ refers to the broad forces that affect all organisations in the marketplace, including social, technological, economic, political, and legal.
Micro-environment
Environmental scanning
Macro-environment
Online market ecosystem
In the digital marketing environment, X likely to be _________.
Data Scientists
Regulatory bodies
Intermediaries
Digital Marketers
The software or online tools used by companies to run marketing operations are known as (a) (one word).
_________ forces are arguably the most likely and most important for digital marketers to watch and assess.
Legal
Political
Technological
Environmental
Legal forces are key to successful digital marketing as unethical marketing practices can ________ .
result in serious damage to the reputation of a company.
result in negative sentiment of a brand.
result in reduction in sales or online audience.
all of these answers.
Following are significant laws that control digital marketing EXCEPT ______________ .
Online advertising law
Data protection and privacy law
Intellectual property rights
Mental health act
__________ forces are closely linked with factors that revolves around social communities such as demographic profiles, cultural diversity, and social exclusions.
Political
Social
Technological
Economic
Research by Age UK (2020) revealed there are more than 3.4 million people with the ages of 65 and above who have never used the internet and more than a million who rarely online. This is one example of __________ .
social networking
social exclusion
anti-social
social force
(a) forces that affect digital marketing include employment, interest rates, market growth, as well as emerging markets.
True Tickets (www.true-tickets.com) is a US-based B2B service is employing blockchain for event and concert ticketing. This strategic application is likely as a result of ________ force.
economic
political
social
technological
On 15 November 2013, the Personal Data Protection Act 2010 (PDPA) came into force in Malaysia with the objective of ___________________ .
governing the use of trademarks and brand names.
governing the accessibility of content for individuals who are visually impaired and other forms of disabilities.
protecting digital assets such as text content, images, audio, and sounds.
protecting the personal data of individuals with respect to commercial transactions.
The (a) (GDPR) is a legislation that updated and unified data privacy laws across the European Union. The GDPR was approved by the European Parliament on April 14, 2016, and went into effect on May 25, 2018.
According to EU's GDPR, personal data refers to any information related to a person that can be used to directly or indirectly identify them. Based on this definition, which of the following is regarded as personal data?
Social identity
Health information
Physical attributes
All of these answers
Introduced in 2021, the Malaysian government allocated RM100 million digitalisation grants to benefit more than 20,000 SMEs through the Malaysia Digital Economy Corporation (MDEC). This grant helps businesses implement digital technologies such as electronic point of sales systems (e-POS), Customer Relationship Management (CRM) systems, digital marketing and sales, e-commerce and remote working solutions (https://www.businessgo.hsbc.com/). In view of this _________ force, it gives marketers the opportunities for fundings to adopt digital technologies.
Economic
Social
Political
Technological
The principles of different behaviours by different adopters through time is known as the Diffusion-adoption process (Rogers, 1983). Based on the curve shown in the diagram, those marketers who adopt and trial new digital technologies in their business are known as ________ .
innovators
opinion leaders
early majority
laggards
Being an early adopter (as an organisation), one of the problems faced can be ________ .
New technologies will have bugs
Poor integration with the existing systems
Unable to live up to the market expectations or brand promise
All of these answers
