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WorksheetsConsumer Behavior Quiz
Total questions: 20
Worksheet time: 10mins
Jul Aripin saw a television advertisement for Yamaha Star Venture, a sports touring motorcycle, and wanted to test drive one. The advertisement is an example of a(n) _______ stimuli.
direct
external
internal
indirect
Pajura wants to buy a new cell phone. She asks her friends who are technologically savvy to recommend a good, lightweight phone that is easy to use. In this scenario, Pajura is obtaining information using a(n) _______.
marketing-controlled information source
internal information search
non-marketing-controlled information source
need recognition
Nilopa wants to purchase a new gaming laptop. She wants to compare two of the latest models of gaming laptops—with similar build, quality, and hardware specifications—from different manufacturers. Nilopa reads reviews of each product on reputable online forums before making her decision. In this scenario, Nilopa seeks data _______.
from a marketing-controlled information source
through her own knowledge
from a non-marketing-controlled information source
through an internal information search
Which of the following statements is true of post-purchase behaviour?
Communication with consumers does not help in reducing cognitive dissonance.
Marketers encourage customers to have doubts even after they purchase a product.
Consumers expect certain outcomes from a product after making a purchase.
Consumers tend to increase dissonance by justifying their purchase decision.
_______ is the most complex type of consumer buying decision and is associated with high involvement and high price of product.
Limited decision making
Routine response behavior
Extensive decision making
Low-involvement products
The social factors that affect the consumer decision journey include _______.
lifestyle, personality, age, and family
reference groups, opinion leaders, and family
cultural values, subculture, and social class
perception, motivation, beliefs, and attitudes
Harun Hazis has just joined a community composting project in Ossining, New York. He received information about the project from his friends and neighbours. Harun Hazis has always believed that food scraps are not trash but a valuable resource, so he made the decision to buy special containers and drop off his food scraps at the designated drop off park. This is an example of the _______ factors that influence the consumer decision journey.
psychological
social
cultural
Individual
_______ is the set of values, norms, attitudes, and other meaningful symbols that shape human behavior and the artifacts, or products, of that behavior as they are transmitted from one generation to the next.
Loyalty
Culture
Consumerism
Perceived value
Reference groups have one of the following implications.
Their norms have no effect on consumer behavior.
The effect on an individual's aspiration levels is minimal.
They fail to serve as influence perceptions.
They serve as information sources.
FitWear Inc., a sporting goods footwear and apparel company, features photographs of celebrities wearing its brand of clothing and sports gear. FitWear Inc. launched a commercial for its new line of football cleats. This commercial featured famous football stars because the company believes that celebrities can influence customers' buying decisions. In this case, the football stars served as _______.
opinion leaders
aspirational reference groups
nonaspirational reference groups
decision makers
_______ is how consumers see themselves in terms of attitudes, perceptions, beliefs, and self-evaluations.
Self-image
Personality
Socialization
Self-concept
Process of recalling past information stored in the memory known as ____________
External information
Inner tension
Cognitive Dissonance
Internal information
The type of decision making that requires a moderate amount of time for gathering information and deliberating about an unfamiliar brand in a familiar product category refer to _________
Extensive decision making
Routine response behaviour
Cognitive dissonance
Limited decision making
Which is correct regarding consumer buying decision making process?
Need recognition, Evaluation of alternatives,
Information search,
Postpurchase behavior, purchase
Need recognition, Evaluation of alternatives,
Information search, purchase
Postpurchase behavior,
Need recognition, Evaluation of alternatives,
Purchase
Postpurchase behavior, Information search,
Need recognition, Information search, Evaluation of alternatives,
Purchase
Postpurchase behavior,
Fattah Aman just moves to UK, and his friends suggest the new viral restaurant to him, This influence is known as
Post purchase behavior
Purchase
Opinion leader
External stimuli
Marketing and Non-Marketing control refers to?
Information search
Internal stimulus
Social factors
External stimuli
The following are the factors that influencing consumer buying behaviour, EXCEPT?
Individual
Social
Culture
Government
The picture above refers to?
Opinion leader
Digital marketing
Learning factors
Reference groups
Perception, motivation and learning refers to ________
Decision process
Customer stimulus
External information
Psychological factors
Learning is a process that creates changes in behavior, immediate or expected, through experience and practice. What meaning of conceptual learning?
Knowledge gain from own experience
Knowledge gain from government rules
Knowledge gain from University
Knowledge gain from experts or friends experience
