WorksheetsUnit 2 - N5
Total questions: 35
Worksheet time: 26mins
A business introduced Halal meat into the menu. Which market segment are they targeting?
Income/social class
Lifestyle
Religious or cultural belief
Geographical Location
ASDA has become very successful for reducing their prices in their 'Just Essentials Range'. This targets which market segment?
Age
Income/Social Class
Gender
Lifestyle
Define the term 'Market Share'.
The portion of a market controlled by a particular business
The business selling the largest quantity of a particular product
The change in a markets size over a given period
The business selling the smallest quantity of a particular product
The 4P's of Marketing is also known as what name?
The Product Market
The Product Mix
Market Expansion Model
The Marketing Mix
This element of the Marketing Mix is concerned with where the business makes products available to the customer.
Product
Price
Place
Promotion
This element of the Marketing Mix is important as the customer needs to know the product exists to be encouraged to purchase it.
Product
Price
Place
Promotion
This Marketing Mix element relates to the actual item produced by the business to be sold in a market.
Product
Price
Place
Promotion
Before a product is made available to the market it has to go through a number of activities. This term is called...
Product Development
Market Segmentation
Market Growth
Product Diversification
A model of a product during the product development stage this is known as a prototype
True
False
Which of the following is not a risk of developing a new product
Customer might not want the product
The reputation of the business could be damaged
Money invested in the product will improve the businesses profit and reputation
External factors may impact the products success
Which of the following is a disadvantage of having a brand?
If a product within the brand is poor or gets a bad reputation this can damage the reputation of the business
Easily recognisable to customers. This helps customers identify a business from competitors
Higher prices can be charges as people often see branded products as higher quality
To encourage customers to become brand loyal to the business
A brand can be a logo, name or symbol that is something identifiable which is given to a group or type of product.
False
True
The life cycle of a product is a factor to consider for a business when deciding the ________ of a product.
Price
Place
Promotion
Place
This pricing strategy is the cost of making the product is calculated before a % is added on for profit.
Psychological pricing
Cost-plus pricing
Promotional pricing
High price
If the price charged is lower than the price charged by competitors. What type of pricing strategy is this?
Cost-plus pricing
Promotional pricing
High price
Low price
Distribution methods is...
A section involved in the product life cycle
A type a pricing strategy used by the business
How a business physically gets the product to the customer
How a business brands their products
Which of the following are advantages of using road as a method of distribution?
Products can be transported across the world
Not as environmentally friendly as other methods
Delivery is often quick
Customer receives the product direct to their door
A disadvantage of this distribution method is that it is time consuming to transport products across the world.
Road
Train
Boat
Which of the following distribution methods allows delivery of products across the world the quickest however large items cannot be transported?
Road
Train
Plane
Boat
Advertising is important because...
It makes customers aware that a product exists
Increase sales of products
It lets businesses feel important
Encourages people to buy it and provides information on the product
A business which sells products in physical stores only is called E-commerce?
True
False
Which of the following describes a Quick Response (QR) codes
This can be used to direct people to a business website
The logo, name or symbol that is given to this type of product
It is a barcode
When it is scanned by using a computer/phone it takes a person to the website
Which of the following are advantages of using E-commerce?
Technical problems might occur when purchasing a product
Stock availability can be checked instantly
Online discounts can be given
Customers might not want to share personal details on the website
Advantages of text messaging as a promotion and communication tool is...
Customer receives the message directly and instantly
Lots of customers can be targeted
Cheaper than some other methods of advertising
Customer may receive lots of text message and feel frustrated
Customers can sign up to a mailing list and receive interested information. This is an example of _____ advertising
E-diary
App
TV
Using E-mail to advertise has many advantages including...
Viruses can be spread through e-mail
E-mail can be sent at any time
Documents and files can be sent as attachments on an e-mail
Environmentally friendly compared to printing leaflets
Promotion is just about advertising
True
False
This type of promotion method involves regular people being able to try a product without having to pay for it.
Special offers
Free samples
Celebrity endorsement
Market research
Celebrity endorsement is when a celebrity is used to promote a business e.g. Katy Perry and Just Eat
True
False
Field research involves which of the following?
Gathering secondary information
Gathering primary information
Carrying out surveys, interviews and observations
Looking at newspapers, books and internet websites
Advantages of desk research are...
Research is more up to date
Research is easy to obtain
Decisions can be made quickly
It is usually cheaper to gather saving the business money
Which of the following is a method of desk research?
Newspapers and books
Personal interview
Focus group
Survey - Postal, telephone, online
What system gathers information when customers are making a purchase at the checkout?
Data Protection Act
Computer Misuse Act
Hall Test
EPOS
Under which of the following descriptions would a BOGOF sales promotion be listed?
Celebrity endorsement
Point of sale displays
Special offers
How do sales perform during the growth stage of the product life cycle?
Sales are at their peak
Sales rise
Sales begin to fall
Sales remain the same
