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WorksheetsMarketing EOPA Review 2
Total questions: 56
Worksheet time: 28mins
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MM: Which is the most effective method for a manager to communicate a policy change? Mark only one oval.
staff meeting
employee handbook
bulletin board
company-wide meeting
MM: Which situation indicates manager training is needed? Mark only one oval.
changes in supply and demand
increase in sales
decrease in sales tax
changes in job function
IM: Using telephone surveys to learn about products used in a consumer’s household is an example of Mark only one oval.
Idea generation
Sales inquiries
Market research
Concept design
E: Which management function involves assigning responsibility, establishing working relationships, hiring staff, and directing the work of employees? Mark only one oval.
planning
researching
organizing
controlling
MM: Why must employees be able to explain business policies to customers? Mark only one oval.
employees need to appear superior to customers
employees need to feel competent
customers struggle with understanding the policies
the policies are not always evident to customers
MM: The way employees treat customers affects the businesses' Mark only one oval.
inventory
capital
image
cost
MM: Which is a method of boosting employee morale? Mark only one oval.
Encouraging employees to keep work-related conversations to a minimum
Building a culture of trust
Singling out and rewarding employees for good work
Recognizing and rewarding employees who perform personal favors
The overall purpose of the American with Disabilities Act (ADA) is to:
Make it possible for qualified individuals with disabilities to get and keep jobs
Prevent businesses from asking job applicants about their disabilities
Require businesses to modify their facilities to accommodate those with disabilities
Require businesses to employ applicants with physical and/or mental disabilities
Management ensures equitable opportunities for employees by:
Developing policies
Training some employees and not others
Providing a hostile work environment
Communicating partial information
A manager instructs his employees to get a new, heavy duty cord for the display lights instead of using the worn out one. The manager is implementing:
Expense control
Bottom line restraint
Loss prevention
Economic loss
Which discourages employees from communicating dissatisfaction to management? Mark only one oval.
emails
hostile work environment
suggestion boxes
staff meetings
Which resource is most appropriate for use during an orientation for new employees? Mark only one oval.
Slide presentation
Employee handbooks
Intranet
Coworkers
What is the primary goal of management? Mark only one oval.
accomplishing the businesses' goal
reaching a specific level of productivity
creating a pleasant work environment
obtaining needed resources
Which event causes a business to change its marketing strategies? Mark only one oval.
A store's current promotional campaign is very successful
A store selling similar products opens down the street
A restaurant opens down the street
The government continues its regulation of companies
Most customers associate price with: Mark only one oval.
comfort
location
discounts
quality
Which pricing technique sets the prices of goods and services at lower prices to attract customers, then heavily advertises those goods and services? Mark only one oval.
promotional pricing
price lining
prestige pricing
leader pricing
Goals that state what a marketer wants to achieve through pricing are called:
Maximizing sales
Sales objectives
Psychological pricing
Pricing objective
Which technique expresses appreciation and builds customer loyalty?
Listening to customer's while checking email
Showing gratitude exclusively on special holidays or occasions
Communicating with customers
Dealing with customer issues when it is convenient
The four step process for training sales staff consists of:
Explanation, demonstration, action, and selling
Review of product features, use of product, review of pricing policy, and sales
Review of product features, use of product, review of discounts allowed, and negotiations with customers
Explanation, demonstration, trial, and critique
The best source of referrals is a/an:
satisfied user of the product
acquaintance
noncompeting salesperson
lead club
Openings in a daily list of schedule appointments can be filled by:
scheduling extra appointments
taking longer lunch breaks
making cold calls
studying selling techniques
Which internal factors affect selling policies?
social interests and concerns
customer wants and needs
corporate goals and objectives
competitor plans and action
A salesperson uses probing to be a/an. Mark only one oval.
cashier
controller
auditor
problem solver
One method for identifying potential customers is to. Mark only one oval.
attend trade shows
provide follow-up after sales
avoid cold calling
avoid social media
A salesperson knows it takes seven days for a product to be delivered. In order to make the sale and reach his sales quota, the salesperson promises delivery in two days. This is unethical because. Mark only one oval.
it is giving a customer special treatment
both parties benefit
if an earlier shipment date is promised, the product must be delivered on time
the salesperson did not get a manager's approval
Information about marketing trends, new products, competitors activities, and new technology are examples of which type of marketing information? Mark only one oval.
secondary
primary
internal
external
A business with well-planned buildings, effective employee training and careful selection of goods and services does what to its business risk? Mark only one oval.
Insures against
Retains
Prevents or controls
Transfer
As the price of an item increases, demand will. Mark only one oval.
Increase
Create Inflation
Remain Constant
Decrease
A rivalry between two or more businesses to attract limited customer dollars is called a/an:
Battle
Competition
Corporation
Partnership
Which system allows businesses to compete actively in the marketplace?
monopolistic
Socialist
Imperialistic
Capitalistic
The purpose of government regulation of business monopolies is to:
eliminate natural monopolies
enforce equal opportunity
protect competition
regulate residual income
Which is most likely to affect the price of roses? Mark only one oval.
a reorder shipment of roses arrive
silk flowers are sold at the flower shop
a large number of rose bushes are killed by disease
plants and small shrubs are sold at the flower shop
Which increases gross domestic product? Mark only one oval.
reducing productivity
purchasing fewer capital goods
decreasing exports
improving the use of resources
Increasing a business's productivity has what positive effect? Mark only one oval.
it helps the business gain competitive advantage and increase profits
it gives people a wealth of goods and services from which to choose
it helps determine the health of a country's economy
it helps increase the standard of living in a country
How a country responds to the four basic economic questions. Mark only one oval.
political standard
type of government
gold supply
political affiliation
Which motivates a business owner to improve efficiency? Mark only one oval.
income
profits
expenses
sales
Print advertisements usually contain a headline, copy, an illustration, and a: Mark only one oval.
Logo
Slogan
Sales Pitch
Signature
PR: The distinctive identification symbol on an advertisement refers to the
Illustration
Clip art
Signature
Copy
PR: A factor in selecting the promotional mix is:
Cost of manufacturing inputs
Customer loyalty
Managerial ability of employees
Type of product or service
MERCH: What are the five artistic design steps that create an effective display and encourage repeat business?
Brainstorm display ideas, determine item for display, draw design on paper before setting up, evaluated design, and build display
Decide on store placement, select type of display, select sales items for display, arrange items on display, and add final touch
Select merchandise, select type of display, decide on color, decide on store placement, and set-up display
Select merchandise, select type of display, choose a setting, manipulate artistic element, and evaluate completed display
PR: Promotional activities are used to: Mark only one oval.
determine prices
sell merchandise without support
introduce customers to products or services
recruit new employees
PR: Involvement in charitable campaigns, and the sponsorship of special events. Mark only one oval.
publicity
merchandising
online marketing
professional development
E: Which marketing function includes advertising, personal selling, and publicity. Mark only one oval.
distribution
product service planning
promotion
finance
PR: Which are included in the promotional mix? Mark only one oval.
Personal selling, advertising, direct marketing, sales promotion, and public relations strategies
Product, Place, Price, Promotion, and advertising
Headline, copy, illustration, and signature
Non-personal selling, word of mouth advertising, marketing strategies, and promotion
PR: Which is a factor that directly affects the cost of promotion? Mark only one oval.
Type of media selected
Number of employees
Marketing research
Product mix
PR: Publicity benefits the business’s promotional plan by Mark only one oval.
Eliminating the need for advertising
Extending the business’s advertising budget
Replacing sales promotion
Reducing the business’s share of media coverage
MERCH: Calculate inventory shrinkage given the following physical and perpetual inventory information: Physical Inventory as of January 1 - $3,000; Purchases, January - March - $7,500; Sales January - March - $6,500; Markdowns, January - March - $200; Physical inventory as of March 31 - $3,400.
$400
$450
$500
$550
P: If a meal is $7.85, which is the amount of a 20% tip?
$9.42
$1.57
$0.16
$157.00
P: Identify the value of the variable in the following equation 4(x/2)=16
2
4
8
16
MERCH: The primary responsibility of the person making business purchases is:
Setting a budget
Buying needed goods and services
Establishing sales goals
Training staff on tax rules
MERCH: Which form is attached to an invoice for a shipment of incoming goods and is used to record information about the shipment throughout the receiving process?
back order
apron
delivery receipt
bill of lading
P: If an item sells for $14.95 and an employee receives a 20% discount, how much will the employee pay for them?
$2.99
$10.32
$11.96
$12.96
MERCH: An advantage of taking unit inventory is that it:
increases demand for stocked items
provides a detailed list of stocked items
reduces the cost of goods sold
increases the company's profit margin
MM: Which instructional method requires a trainee to make quick decisions about a series of hypothetical situations?
Role play situations
Junior boards
Understudy
Job rotation
MM: The president of a company has asked employees to make suggestions for a new product the company could develop. This activity involves which step in the product-planning process.
Concept testing
Test marketing
Idea generation
Feasibility analysis
