WorksheetsMarketing & the Food Industry – Final Assessment
Total questions: 15
Worksheet time: 8mins
Which of the following is NOT a presentation mix?
Size
Furniture
Television
Color scheme
Which of the following is the definition of a market?
A. A group of people who desire certain products and services
B. A large group of people who desire certain products and services
C. A small group of people who desire certain products and services
D. An average group of people who desire certain products and services
Which of the following is NOT a market trend?
A. Attitudes about food
B. Service
C. Aesthetics
D. Internet social networking sites
Which of the following is an example of a SWOT analysis strength?
Outgrowing facilities
Unique product market
Entire production process done in-house
High quality products
Which of the following is NOT a SWOT analysis opportunity?
Expanding more globally
Unique product marketing
Incorporating new online technologies
Increasing area of products
Which of the following is NOT a segment of an operation?
Value segmentation
Demographic segmentation
Geographic segmentation
Product usage segmentation
Which of the following is NOT one of the ways to differentiate an operation?
Product
Physical appearance
Service
Advertising
Which of the following is an example of a company’s promotional mix?
Advertising
Product
Physical appearance
Image
Which of the following is NOT an example of premiums?
Pens
Cups
25 percent sale
T-shirts
Which of the following is NOT an example of a sales promotion material?
Signage
Point-of-purchases (POP) material
Bringing in celebrities
Merchandising material
Which of the following is NOT one of “the four Ps” for a conventional marketing mix?
Place
Product
Percentage
Promotion
Which of the following is NOT part of the acronym for SWOT?
Strengths
Weaknesses
Options
Threats
Which of the following is NOT an example of a weakness?
Low control over raw materials
Weak selling effort
Higher prices than competitors
Unlimited life or exceptional design of products
Which of the following is an important element of marketing strategies?
Producer driven
Individual marketing
Product driven
Target market
Which of the following is NOT an example of a demographic segmentation?
Age
Criminal Record
Gender
Education level
