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People, positioning, promotion, and packaging (remedial)

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

It refers to a proces used by marketers to create an image in the minds of a target market.

a)

Positioning

b)

Promotion

c)

People

d)

Packaging

2.

It refers to the complete set of activities, which communicate the product, brand or service to the user.

a)

Positioning

b)

Promotion

c)

People

d)

Packaging

3.

The idea is to create an awareness, attract and induce the consumers to buy the product, in preference over others.

a)

Positioning

b)

Promotion

c)

People

d)

Packaging

4.

It is any initiative undertaken by an organization to promote an increase in sales, usage or trial of a product or service.

a)

Sales promotion

b)

Promotion

c)

Promotional mix

d)

Advertising

5.

The ultimate marketing strategy.

a)

Positioning

b)

Promotion

c)

People

d)

Packaging

6.

The silent hero in the marketing world.

a)

Positioning

b)

Promotion

c)

People

d)

Packaging

7.

It refers to the outside appearance of a product and how it is presented to the customers.

a)

Positioning

b)

Promotion

c)

People

d)

Packaging

8.

Which of the following is/are the the basic functions of packaging?

a)

Protection

b)

Information

c)

Containment

d)

All of the above

9.

Occurs when an individual salesperson sells a product, service or solution to a client.

a)

Advertising

b)

Public Relation

c)

Personal selling

d)

Direct marketing

10.

This consist of each person who is involved in the product or service whether directly or indirectly.

a)

Positioning

b)

Promotion

c)

People

d)

Packaging