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WorksheetsStudy Guide Quiz (MM)
Total questions: 97
Worksheet time: 49mins
Which is the most effective method for a manager to communicate a policy change?
company-wide meeting
staff meeting
bulletin board
employee handbook
Which situation indicates manager training is needed?
increase in sales
changes in job function
changes in supply and demand
decrease in sales tax
Using telephone surveys to learn about products used in a consumer’s household is an example of:
Sales inquiries
Idea generation
Concept design
Market research
Which management function involves assigning responsibility, establishing working relationships, hiring staff, and directing the work of employees?
organizing
researching
planning
controlling
Why must employees be able to explain business policies to customers?
employees need to appear superior to customers
the policies are not always evident to customers
customers struggle with understanding the policies
employees need to feel competent
MM: The way employees treat customers affects the businesses'
inventory
capital
cost
image
MM: Which is a method of boosting employee morale?
Building a culture of trust
Singling out and rewarding employees for good work
Recognizing and rewarding employees who perform personal favors
Encouraging employees to keep work-related conversations to a minimum
The overall purpose of the American with Disabilities Act (ADA) is to:
Require businesses to employ applicants with physical and/or mental disabilities
Require businesses to modify their facilities to accommodate those with disabilities
Prevent businesses from asking job applicants about their disabilities
Make it possible for qualified individuals with disabilities to get and keep jobs
Management ensures equitable opportunities for employees by:
Providing a hostile work environment
Developing policies
Communicating partial information
Training some employees and not others
A manager instructs his employees to get a new, heavy-duty cord for the display lights instead of using the worn-out one. The manager is implementing:
loss prevention
economic loss
expense control
bottom line restraint
Which discourages employees from communicating dissatisfaction to management?
emails
staff meetings
suggestion boxes
hostile work environment
Which resource is most appropriate for use during an orientation for new employees?
Intranet
Slide presentation
Coworkers
Employee handbooks
What is the primary goal of management?
obtaining needed resources
reaching a specific level of productivity
accomplishing the businesses' goal
creating a pleasant work environment
Which event causes a business to change its marketing strategies?
A store's current promotional campaign is very successful
A restaurant opens down the street
The government continues its regulation of companies
A store selling similar products opens down the street
Most customers associate price with:
comfort
quality
location
discounts
Which pricing technique sets the prices of goods and services at lower prices to attract customers, then heavily advertises those goods and services?
promotional pricing
price lining
prestige pricing
leader pricing
Goals that state what a marketer wants to achieve through pricing are called:
Sales objectives
Psychological pricing
Maximizing sales
Pricing objective
Which technique expresses appreciation and builds customer loyalty?
Communicating with customers
Showing gratitude exclusively on special holidays or occasions
Dealing with customer issues when it is convenient
Listening to customers while checking email
The four step process for training sales staff consists of:
Explanation, demonstration, action, and selling
Explanation, demonstration, trial, and critique
Review of product features, use of product, review of discounts allowed, and negotiations with customers
Review of product features, use of product, review of pricing policy, and sales
The best source of referrals is a/an:
noncompeting salesperson
lead club
satisfied user of the product
acquaintance
Openings in a daily list of schedule appointments can be filled by:
studying selling techniques
taking longer lunch breaks
making cold calls
scheduling extra appointments
Which internal factors affect selling policies?
social interests and concerns
corporate goals and objectives
customer wants and needs
competitor plans and action
A salesperson uses probing to be a/an.
auditor
controller
cashier
problem solver
One method for identifying potential customers is to:
avoid cold calling
avoid social media
attend trade shows
provide follow-up after sales
A salesperson knows it takes seven days for a product to be delivered. In order to make the sale and reach his sales quota, the salesperson promises delivery in two days. This is unethical because:
if an earlier shipment date is promised, the product must be delivered on time
it is giving a customer special treatment
both parties benefit
Information about marketing trends, new products, competitors activities, and new technology are examples of which type of marketing information?
primary
internal
secondary
external
A business with well-planned buildings, effective employee training and careful selection of goods and services does what to its business risk?
Insures against
Retains
Transfer
Prevents or controls
As the price of an item increases, demand will:
Decrease
Increase
Remain Constant
Create Inflation
A rivalry between two or more businesses to attract limited customer dollars is called a/an:
Corporation
Battle
Competition
Partnership
Which system allows businesses to compete actively in the marketplace?
Capitalistic
Imperialistic
Socialist
The purpose of government regulation of business monopolies is to:
protect competition
regulate residual income
eliminate natural monopolies
enforce equal opportunity
Which is most likely to affect the price of roses?
silk flowers are sold at the flower shop
a reorder shipment of roses arrive
a large number of rose bushes are killed by disease
plants and small shrubs are sold at the flower shop
Which increases gross domestic product?
purchasing fewer capital goods
reducing productivity
improving the use of resources
decreasing exports
Increasing a business's productivity has what positive effect?
it helps determine the health of a country's economy
it helps increase the standard of living in a country
it helps the business gain competitive advantage and increase profits
it gives people a wealth of goods and services from which to choose
Which motivates a business owner to improve efficiency?
sales
income
profits
expenses
Print advertisements usually contain a headline, copy, an illustration, and a:
Slogan
Logo
Signature
Sales Pitch
PR: The distinctive identification symbol on an advertisement refers to the
Signature
Clip art
Copy
Illustration
PR: A factor in selecting the promotional mix is:
Managerial ability of employees
Type of product or service
Cost of manufacturing inputs
Customer loyalty
MERCH: What are the five artistic design steps that create an effective display and encourage repeat business?
Brainstorm display ideas, determine item for display, draw design on paper before setting up, evaluated design, and build display
Decide on store placement, select type of display, select sales items for display, arrange items on display, and add final touch
Select merchandise, select type of display, decide on color, decide on store placement, and set-up display.
Select merchandise, select type of display, choose a setting, manipulate artistic element, and evaluate completed display
PR: Promotional activities are used to:
sell merchandise without support
determine prices
recruit new employees
introduce customers to products or services
PR: Involvement in charitable campaigns, and the sponsorship of special events
professional development
publicity
merchandising
online marketing
E: Which marketing function includes advertising, personal selling, and publicity.
finance
promotion
distribution
product service planning
PR: Which are included in the promotional mix?
Product, Place, Price, Promotion, and advertising
Headline, copy, illustration, and signature
Personal selling, advertising, direct marketing, sales promotion, and public relations strategies
Non-personal selling, word of mouth advertising, marketing strategies, and promotion
PR: Which is a factor that directly affects the cost of promotion?
Product mix
Number of employees
Marketing research
Type of media selected
PR: Publicity benefits the business’s promotional plan by:
Reducing the business’s share of media coverage
Eliminating the need for advertising
Replacing sales promotion
Extending the business’s advertising budget
MERCH: Calculate inventory shrinkage given the following physical and perpetual inventory information: Physical Inventory as of January 1 - $3,000; Purchases, January - March - $7,500; Sales January - March - $6,500; Markdowns, January - March - $200; Physical inventory as of March 31 - $3,400.
$500
$400
$450
$550
P: If a meal is $7.85, which is the amount of a 20% tip?
$157.00
$0.16
$9.42
$1.57
P: Identify the value of the variable in the following equation 4(x/2)=16
4
2
16
8
MERCH: The primary responsibility of the person making business purchases is:
Buying needed goods and services
Establishing sales goals
Training staff on tax rules
Setting a budget
Which of the following is an example of buying needed goods and services?
Buying needed goods and services
Establishing sales goals
Training staff on tax rules
Setting a budget
MERCH: Which form is attached to an invoice for a shipment of incoming goods and is used to record information about the shipment throughout the receiving process?
delivery receipt
apron
back order
bill of lading
P: If an item sells for $14.95 and an employee receives a 20% discount, how much will the employee pay for them?
$10.32
$12.96
$11.96
$2.99
MERCH: An advantage of taking unit inventory is that it:
provides a detailed list of stocked items
increases demand for stocked items
reduces the cost of goods sold
increases the company's profit margin
MM: Which instructional method requires a trainee to make quick decisions about a series of hypothetical situations?
Job rotation
Junior boards
Role play situations
Understudy
The president of a company has asked employees to make suggestions for a new product the company could develop. This activity involves which step in the product-planning process.
Test marketing
Feasibility analysis
Concept testing
Idea generation
Define marketing.
The financial management of a company.
The process of promoting, selling, and distributing a product or service.
The process of hiring new employees.
The act of creating a new product.
Which of the following is most related to the marketing concept?
Increase sales
Make a profit
Gain market share
Satisfy Customers
Fill in the following blanks to explain how marketing has helped consumers by Lowering ________ of goods through competition.
cost
demand
availability
Obtaining the money needed to start and operate a business is a marketing function known as __________.
Product Development
Finance
Distribution
Advertising
When Apple decided to improve features of the IPOD by developing a newer, more up-to-date version, they conducted the marketing function known as __________.
Market Research
Advertising
Sales Promotion
Six Flags Amusement Park wants to start offering more games in the game area that will attract more teenagers. While at the park, you are asked to complete a questionnaire about games you would like them to offer. This is an example of the __________ marketing function.
Sales Promotion
Product Development
Public Relations
You were just hired at PetSmart to be a cashier. Your job includes running the cash register and assisting customers with their needs. This job is an example of the __________ marketing function.
Advertising
Market Research
Product Development
The marketing function of __________ is used when Mayfield Milk decides how many trucks to use to transport its products in a timely manner to reduce product spoilage.
Advertising
Public Relations
Sales Promotion
Annie has decided to mark up the cost of the newest bathing suit line she just ordered for her boutique by 50%. This is an example of the __________ marketing function.
When Lois, a small business owner, decides to become a sponsor in his local community’s annual Cancer Walk in order to create publicity for his company, he is making decisions in relation to the _________ marketing function.
Which of the following is the process of planning, improving, and/or adding to a firm’s product line?
Pricing
Product/Service Management
Distribution
Finance
The channel of distribution for a product, or path that a product takes to get from producer to consumer, should be ______, ______ and ______ ______ in order for a company to move their products effectively.
Which intermediary obtains goods in order to sell them directly to consumers?
Wholesaler
Retailer
Which intermediary brings buyers and sellers together but does not take ownership of the actual product?
Wholesaler
Agent
Retailer
Which intermediary obtains goods to sell to industrial users?
Retailer
Wholesaler
Agent
Economics is the study of how a nation uses its resources. The resources, or factors of production, in an economy include
Businesses and consumers
Land, Labor, Capital and Entrepreneurship
Machines and Workers
Money, Factories, Tools, Labor
Supply is the quantity of goods and services that:
Producers are willing and able to manufacture
Consumers are willing and able to purchase
Demand is the quantity of goods and services that:
Producers are willing and able to manufacture
Consumers are willing and able to purchase
In an economy, individuals, businesses and the government have a variety of choices on which to spend their money. Once the choice is made, the alternative choices given up are considered:
Trade Offs
Opportunity Costs
Possibilities
Decisions
William decides to purchase a baseball bat for $50. The opportunity cost of the decision to purchase the bat is which of the following?
Another item William could have purchased for $50
The time William spent saving for the bat
$50 cash
The time spent making the decision on which bat to purchase
In an economic system, which of the following is the decision to purchase raw materials and make it into an item to sell?
For whom to produce?
How to produce?
What to produce?
When to produce?
In an economic system, the decision to hire more employees in order to make more products is answering which economic choice?
What to produce?
When to produce?
How to produce?
For whom to produce?
In an economic system, the decision to sell products to middle class teenagers whose hobbies include sports answers which economic choice?
For whom to produce?
When to produce?
What to produce?
How to produce?
Hu Jintao, the dictator of China, makes the decisions which affect the jobs and living conditions of people living in China. The economic system in China is closer to which economic system?
Command
Mixed
Traditionalist
Market
New Zealand promotes private ownership of businesses where competition among business owners drives prices. They are considered to be closer to which type of economic system?
Market
Traditional
Command
Mixed
Haiti’s economy is based mainly on agricultural products such as coffee. This is considered which type of economic system?
Market
Traditional
Mixed
Command
Which type of economic system occurs when both the government and individuals own factors of production?
Mixed
Command
Market
Traditional
Who makes the decisions for a command economy?
Society
Government
Honda recently opened a plant in a town in hopes of building their vehicles cheaper. When Honda began interviewing potential employees, they found there were few educated and trained employees in the area. The limited number of potential employees compared to Honda’s need for trained and educated employees is considered to be the economic problem of _________.
Recession
Scarcity
Surplus
Inflation
Which of the following economic utilities refers to the value added by changing the physical characteristics of a product to make it more desirable?
Time
Possession
Form
Place
Information
What is an external factor that affects the business cycle?
Aggregate Demand
Climatic Changes
Inventory Levels
Money Supply
What motivates a business owner to improve efficiency?
Income
Profits
Sales
Expenses
What is determined by counting the number of completed packages at a gift wrapping booth?
Input
Capital
Output
Ratio
Marketing functions involve interrelated activities to get goods and services from producers to:
Retailers
Wholesalers
Manufacturers
Consumers
What increases gross domestic product:
Reducing productivity
Improving the use of resources
Decreasing exports
Purchasing fewer capital goods
The point at which producers begin to make a profit on a product is known as: Total revenue - marginal cost = producer surplus
Risk
Demand
Surplus
Break Even
As the price of an item increases demand will:
Create inflation
Remain constant
Increase
Decrease
What happens to price when there is a surplus of a good or service?
The price remains the same
The price fluctuates unpredictably
The price decreases
The price increases
The purpose of government regulations of business monopolies is to:
Regulate residual income
Eliminate natural monopolies
Protect competition
Enforce equal opportunity
A business with well-planned buildings, effective employee training and careful selection of goods and services does what:
Prevent or control risk
Insures against
Transfer
Retains
Publicity benefits the business’s promotional plan by:
Replacing sales promotion
Reducing the business’s share of media coverage
Extending the business’s advertising budget
Eliminating the need for advertising
Print advertisements usually contain a headline, copy, an illustration, and a:
Logo
Sales Pitch
Signature
