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Study Guide Quiz (MM)

Total questions: 97

Worksheet time: 49mins

Name
Class
Date
1.

Which is the most effective method for a manager to communicate a policy change?

a)

company-wide meeting

b)

staff meeting

c)

bulletin board

d)

employee handbook

2.

Which situation indicates manager training is needed?

a)

increase in sales

b)

changes in job function

c)

changes in supply and demand

d)

decrease in sales tax

3.

Using telephone surveys to learn about products used in a consumer’s household is an example of:

a)

Sales inquiries

b)

Idea generation

c)

Concept design

d)

Market research

4.

Which management function involves assigning responsibility, establishing working relationships, hiring staff, and directing the work of employees?

a)

organizing

b)

researching

c)

planning

d)

controlling

5.

Why must employees be able to explain business policies to customers?

a)

employees need to appear superior to customers

b)

the policies are not always evident to customers

c)

customers struggle with understanding the policies

d)

employees need to feel competent

6.

MM: The way employees treat customers affects the businesses'

a)

inventory

b)

capital

c)

cost

d)

image

7.

MM: Which is a method of boosting employee morale?

a)

Building a culture of trust

b)

Singling out and rewarding employees for good work

c)

Recognizing and rewarding employees who perform personal favors

d)

Encouraging employees to keep work-related conversations to a minimum

8.

The overall purpose of the American with Disabilities Act (ADA) is to:

a)

Require businesses to employ applicants with physical and/or mental disabilities

b)

Require businesses to modify their facilities to accommodate those with disabilities

c)

Prevent businesses from asking job applicants about their disabilities

d)

Make it possible for qualified individuals with disabilities to get and keep jobs

9.

Management ensures equitable opportunities for employees by:

a)

Providing a hostile work environment

b)

Developing policies

c)

Communicating partial information

d)

Training some employees and not others

10.

A manager instructs his employees to get a new, heavy-duty cord for the display lights instead of using the worn-out one. The manager is implementing:

a)

loss prevention

b)

economic loss

c)

expense control

d)

bottom line restraint

11.

Which discourages employees from communicating dissatisfaction to management?

a)

emails

b)

staff meetings

c)

suggestion boxes

d)

hostile work environment

12.

Which resource is most appropriate for use during an orientation for new employees?

a)

Intranet

b)

Slide presentation

c)

Coworkers

d)

Employee handbooks

13.

What is the primary goal of management?

a)

obtaining needed resources

b)

reaching a specific level of productivity

c)

accomplishing the businesses' goal

d)

creating a pleasant work environment

14.

Which event causes a business to change its marketing strategies?

a)

A store's current promotional campaign is very successful

b)

A restaurant opens down the street

c)

The government continues its regulation of companies

d)

A store selling similar products opens down the street

15.

Most customers associate price with:

a)

comfort

b)

quality

c)

location

d)

discounts

16.

Which pricing technique sets the prices of goods and services at lower prices to attract customers, then heavily advertises those goods and services?

a)

promotional pricing

b)

price lining

c)

prestige pricing

d)

leader pricing

17.

Goals that state what a marketer wants to achieve through pricing are called:

a)

Sales objectives

b)

Psychological pricing

c)

Maximizing sales

d)

Pricing objective

18.

Which technique expresses appreciation and builds customer loyalty?

a)

Communicating with customers

b)

Showing gratitude exclusively on special holidays or occasions

c)

Dealing with customer issues when it is convenient

d)

Listening to customers while checking email

19.

The four step process for training sales staff consists of:

a)

Explanation, demonstration, action, and selling

b)

Explanation, demonstration, trial, and critique

c)

Review of product features, use of product, review of discounts allowed, and negotiations with customers

d)

Review of product features, use of product, review of pricing policy, and sales

20.

The best source of referrals is a/an:

a)

noncompeting salesperson

b)

lead club

c)

satisfied user of the product

d)

acquaintance

21.

Openings in a daily list of schedule appointments can be filled by:

a)

studying selling techniques

b)

taking longer lunch breaks

c)

making cold calls

d)

scheduling extra appointments

22.

Which internal factors affect selling policies?

a)

social interests and concerns

b)

corporate goals and objectives

c)

customer wants and needs

d)

competitor plans and action

23.

A salesperson uses probing to be a/an.

a)

auditor

b)

controller

c)

cashier

d)

problem solver

24.

One method for identifying potential customers is to:

a)

avoid cold calling

b)

avoid social media

c)

attend trade shows

d)

provide follow-up after sales

25.

A salesperson knows it takes seven days for a product to be delivered. In order to make the sale and reach his sales quota, the salesperson promises delivery in two days. This is unethical because:

a)

if an earlier shipment date is promised, the product must be delivered on time

b)

it is giving a customer special treatment

c)

both parties benefit

26.

Information about marketing trends, new products, competitors activities, and new technology are examples of which type of marketing information?

a)

primary

b)

internal

c)

secondary

d)

external

27.

A business with well-planned buildings, effective employee training and careful selection of goods and services does what to its business risk?

a)

Insures against

b)

Retains

c)

Transfer

d)

Prevents or controls

28.

As the price of an item increases, demand will:

a)

Decrease

b)

Increase

c)

Remain Constant

d)

Create Inflation

29.

A rivalry between two or more businesses to attract limited customer dollars is called a/an:

a)

Corporation

b)

Battle

c)

Competition

d)

Partnership

30.

Which system allows businesses to compete actively in the marketplace?

a)

Capitalistic

b)

Imperialistic

c)

Socialist

31.

The purpose of government regulation of business monopolies is to:

a)

protect competition

b)

regulate residual income

c)

eliminate natural monopolies

d)

enforce equal opportunity

32.

Which is most likely to affect the price of roses?

a)

silk flowers are sold at the flower shop

b)

a reorder shipment of roses arrive

c)

a large number of rose bushes are killed by disease

d)

plants and small shrubs are sold at the flower shop

33.

Which increases gross domestic product?

a)

purchasing fewer capital goods

b)

reducing productivity

c)

improving the use of resources

d)

decreasing exports

34.

Increasing a business's productivity has what positive effect?

a)

it helps determine the health of a country's economy

b)

it helps increase the standard of living in a country

c)

it helps the business gain competitive advantage and increase profits

d)

it gives people a wealth of goods and services from which to choose

35.

Which motivates a business owner to improve efficiency?

a)

sales

b)

income

c)

profits

d)

expenses

36.

Print advertisements usually contain a headline, copy, an illustration, and a:

a)

Slogan

b)

Logo

c)

Signature

d)

Sales Pitch

37.

PR: The distinctive identification symbol on an advertisement refers to the

a)

Signature

b)

Clip art

c)

Copy

d)

Illustration

38.

PR: A factor in selecting the promotional mix is:

a)

Managerial ability of employees

b)

Type of product or service

c)

Cost of manufacturing inputs

d)

Customer loyalty

39.

MERCH: What are the five artistic design steps that create an effective display and encourage repeat business?

a)

Brainstorm display ideas, determine item for display, draw design on paper before setting up, evaluated design, and build display

b)

Decide on store placement, select type of display, select sales items for display, arrange items on display, and add final touch


c)

Select merchandise, select type of display, decide on color, decide on store placement, and set-up display.


d)

Select merchandise, select type of display, choose a setting, manipulate artistic element, and evaluate completed display


40.

PR: Promotional activities are used to:

a)

sell merchandise without support

b)

determine prices

c)

recruit new employees

d)

introduce customers to products or services

41.

PR: Involvement in charitable campaigns, and the sponsorship of special events

a)

professional development

b)

publicity

c)

merchandising

d)

online marketing

42.

E: Which marketing function includes advertising, personal selling, and publicity.

a)

finance

b)

promotion

c)

distribution

d)

product service planning

43.

PR: Which are included in the promotional mix?

a)

Product, Place, Price, Promotion, and advertising

b)

Headline, copy, illustration, and signature

c)

Personal selling, advertising, direct marketing, sales promotion, and public relations strategies

d)

Non-personal selling, word of mouth advertising, marketing strategies, and promotion

44.

PR: Which is a factor that directly affects the cost of promotion?

a)

 Product mix


b)

Number of employees


c)

Marketing research

d)

Type of media selected

45.

PR: Publicity benefits the business’s promotional plan by:

a)

Reducing the business’s share of media coverage

b)

Eliminating the need for advertising

c)

Replacing sales promotion

d)

Extending the business’s advertising budget

46.

MERCH: Calculate inventory shrinkage given the following physical and perpetual inventory information: Physical Inventory as of January 1 - $3,000; Purchases, January - March - $7,500; Sales January - March - $6,500; Markdowns, January - March - $200; Physical inventory as of March 31 - $3,400.

a)

$500

b)

$400

c)

$450

d)

$550

47.

P: If a meal is $7.85, which is the amount of a 20% tip?

a)

$157.00

b)

$0.16

c)

$9.42

d)

$1.57

48.

P: Identify the value of the variable in the following equation 4(x/2)=16

a)

4

b)

2

c)

16

d)

8

49.

MERCH: The primary responsibility of the person making business purchases is:

a)

Buying needed goods and services

b)

Establishing sales goals


c)

Training staff on tax rules

d)

Setting a budget


50.

Which of the following is an example of buying needed goods and services?

a)

Buying needed goods and services

b)

Establishing sales goals

c)

Training staff on tax rules

d)

Setting a budget

51.

MERCH: Which form is attached to an invoice for a shipment of incoming goods and is used to record information about the shipment throughout the receiving process?

a)

delivery receipt

b)

apron

c)

back order

d)

bill of lading

52.

P: If an item sells for $14.95 and an employee receives a 20% discount, how much will the employee pay for them?

a)

$10.32

b)

$12.96

c)

$11.96

d)

$2.99

53.

MERCH: An advantage of taking unit inventory is that it:

a)

provides a detailed list of stocked items

b)

increases demand for stocked items

c)

reduces the cost of goods sold

d)

increases the company's profit margin

54.

MM: Which instructional method requires a trainee to make quick decisions about a series of hypothetical situations?

a)

Job rotation

b)

Junior boards

c)

Role play situations

d)

Understudy

55.

The president of a company has asked employees to make suggestions for a new product the company could develop. This activity involves which step in the product-planning process.

a)

Test marketing

b)

Feasibility analysis

c)

Concept testing

d)

Idea generation

56.

Define marketing.

a)

The financial management of a company.

b)

The process of promoting, selling, and distributing a product or service.

c)

The process of hiring new employees.

d)

The act of creating a new product.

57.

Which of the following is most related to the marketing concept?

a)

Increase sales

b)

Make a profit

c)

Gain market share

d)

Satisfy Customers

58.

Fill in the following blanks to explain how marketing has helped consumers by Lowering ________ of goods through competition.

a)
prices
b)

cost

c)

demand

d)

availability

59.

Obtaining the money needed to start and operate a business is a marketing function known as __________.

a)

 Product Development


b)

Finance


c)

Distribution


d)

Advertising


60.

When Apple decided to improve features of the IPOD by developing a newer, more up-to-date version, they conducted the marketing function known as __________.

a)
Product Development
b)

Market Research

c)

Advertising


d)

Sales Promotion

61.

Six Flags Amusement Park wants to start offering more games in the game area that will attract more teenagers. While at the park, you are asked to complete a questionnaire about games you would like them to offer. This is an example of the __________ marketing function.

a)
Market Research
b)

Sales Promotion

c)

Product Development

d)

Public Relations


62.

You were just hired at PetSmart to be a cashier. Your job includes running the cash register and assisting customers with their needs. This job is an example of the __________ marketing function.

a)
Customer Service
b)

 Advertising


c)

Market Research


d)

Product Development

63.

The marketing function of __________ is used when Mayfield Milk decides how many trucks to use to transport its products in a timely manner to reduce product spoilage.

a)
Logistics
b)

Advertising

c)

Public Relations


d)

Sales Promotion


64.

Annie has decided to mark up the cost of the newest bathing suit line she just ordered for her boutique by 50%. This is an example of the __________ marketing function.

a)
Pricing
b)
Distribution
c)
Product Development
d)
Promotion
65.

When Lois, a small business owner, decides to become a sponsor in his local community’s annual Cancer Walk in order to create publicity for his company, he is making decisions in relation to the _________ marketing function.

a)
Promotion
b)
Distribution
c)
Product Development
d)
Pricing
66.

Which of the following is the process of planning, improving, and/or adding to a firm’s product line?

a)

Pricing

b)

Product/Service Management

c)

Distribution

d)

Finance

67.

The channel of distribution for a product, or path that a product takes to get from producer to consumer, should be ______, ______ and ______ ______ in order for a company to move their products effectively.

a)
Fast, expensive and uncontrolled
b)
Fast, cost effective and controlled for quality
c)
Slow, cost effective and controlled for quality
d)
Slow, expensive and uncontrolled
68.

Which intermediary obtains goods in order to sell them directly to consumers?

a)
Agent
b)

Wholesaler


c)

 Retailer


69.

Which intermediary brings buyers and sellers together but does not take ownership of the actual product?

a)

Wholesaler

b)

Agent

c)

Retailer

70.

Which intermediary obtains goods to sell to industrial users?

a)

Retailer

b)

Wholesaler

c)

Agent

71.

Economics is the study of how a nation uses its resources. The resources, or factors of production, in an economy include

a)

Businesses and consumers

b)

Land, Labor, Capital and Entrepreneurship

c)

Machines and Workers

d)

Money, Factories, Tools, Labor

72.

Supply is the quantity of goods and services that:

a)

Producers are willing and able to manufacture

b)

Consumers are willing and able to purchase

73.

Demand is the quantity of goods and services that:

a)

Producers are willing and able to manufacture

b)

Consumers are willing and able to purchase

74.

In an economy, individuals, businesses and the government have a variety of choices on which to spend their money. Once the choice is made, the alternative choices given up are considered:

a)

Trade Offs

b)

Opportunity Costs

c)

Possibilities

d)

Decisions


75.

William decides to purchase a baseball bat for $50. The opportunity cost of the decision to purchase the bat is which of the following?

a)

Another item William could have purchased for $50

b)

The time William spent saving for the bat

c)

$50 cash

d)

The time spent making the decision on which bat to purchase

76.

In an economic system, which of the following is the decision to purchase raw materials and make it into an item to sell?

a)

For whom to produce?

b)

How to produce?

c)

What to produce?

d)

When to produce?

77.

In an economic system, the decision to hire more employees in order to make more products is answering which economic choice?

a)

What to produce?

b)

When to produce?

c)

How to produce?

d)

For whom to produce?

78.

In an economic system, the decision to sell products to middle class teenagers whose hobbies include sports answers which economic choice?

a)

For whom to produce?

b)

When to produce?

c)

What to produce?

d)

How to produce?

79.

Hu Jintao, the dictator of China, makes the decisions which affect the jobs and living conditions of people living in China. The economic system in China is closer to which economic system?

a)

Command

b)

Mixed

c)

Traditionalist

d)

Market

80.

New Zealand promotes private ownership of businesses where competition among business owners drives prices. They are considered to be closer to which type of economic system?

a)

Market

b)

Traditional

c)

Command

d)

Mixed

81.

Haiti’s economy is based mainly on agricultural products such as coffee. This is considered which type of economic system?

a)

Market

b)

Traditional

c)

Mixed

d)

Command

82.

Which type of economic system occurs when both the government and individuals own factors of production?

a)

Mixed

b)

Command

c)

Market

d)

Traditional

83.

Who makes the decisions for a command economy?

a)

Society

b)

Government

84.

Honda recently opened a plant in a town in hopes of building their vehicles cheaper. When Honda began interviewing potential employees, they found there were few educated and trained employees in the area. The limited number of potential employees compared to Honda’s need for trained and educated employees is considered to be the economic problem of _________.

a)

Recession

b)

Scarcity

c)

Surplus

d)

Inflation

85.

Which of the following economic utilities refers to the value added by changing the physical characteristics of a product to make it more desirable?

a)

Time

b)

Possession

c)

Form

d)

Place

e)

Information

86.

What is an external factor that affects the business cycle?

a)

Aggregate Demand

b)

Climatic Changes

c)

Inventory Levels

d)

Money Supply

87.

What motivates a business owner to improve efficiency?

a)

Income

b)

Profits

c)

Sales

d)

Expenses

88.

What is determined by counting the number of completed packages at a gift wrapping booth?

a)

Input

b)

Capital

c)

Output

d)

Ratio

89.

Marketing functions involve interrelated activities to get goods and services from producers to:

a)

Retailers

b)

Wholesalers

c)

Manufacturers

d)

Consumers

90.

What increases gross domestic product:

a)

Reducing productivity

b)

Improving the use of resources

c)

Decreasing exports

d)

Purchasing fewer capital goods

91.

The point at which producers begin to make a profit on a product is known as: Total revenue - marginal cost = producer surplus

a)

Risk

b)

Demand

c)

Surplus

d)

Break Even

92.

As the price of an item increases demand will:

a)

Create inflation


b)

Remain constant

c)

 Increase


d)

Decrease


93.

What happens to price when there is a surplus of a good or service?

a)

The price remains the same

b)

The price fluctuates unpredictably

c)

The price decreases

d)

The price increases

94.

The purpose of government regulations of business monopolies is to:

a)

Regulate residual income

b)

Eliminate natural monopolies

c)

Protect competition

d)

Enforce equal opportunity

95.

A business with well-planned buildings, effective employee training and careful selection of goods and services does what:

a)

Prevent or control risk

b)

Insures against

c)

Transfer

d)

Retains

96.

Publicity benefits the business’s promotional plan by:

a)

Replacing sales promotion

b)

Reducing the business’s share of media coverage

c)

Extending the business’s advertising budget

d)

Eliminating the need for advertising

97.

Print advertisements usually contain a headline, copy, an illustration, and a:

a)

Logo

b)

Sales Pitch

c)

Signature