NEW
Font size
WorksheetsCHAPTER 3: ENVIRONMENT AND BEHAVIOR OF DISTRIBUTION CHANNEL
Total questions: 10
Worksheet time: 5mins
What kind of competition is there between smartphone manufacturers like Pepsi and Coca ?
Horizontal competition of the same type
Vertical competition of different types
Oligopoly
Strategic cooperation
How does an apple like Agoda compete with traditional travel agencies?
Horizontal competition of the same type
Vertical competition of different types
Competing in the same industry but with different products
Non-competitive
Which of the following is NOT the goal of strategic cooperation?
Shared Benefits and Responsibilities
Reduce research and development costs
Market monopoly
Sustainable development
Which of the following factors is a characteristic of horizontal competition of the same type?
Companies that provide similar products/services
Companies have supplier and customer relationships
One company acquires another company
Companies operate in different industries
Vertical competition in distribution channels occurs between which members?
Manufacturers together
Retailers vs wholesalers
Distributors with customers
All of the above options
The power of distribution channel members can be determined by which of the following factors?
Number of products they offer
Ability to influence the behavior of other members
Their store location
Time active in the market
What is the dimension of the channel conflict between manufacturers and retailers?
Vertical conflict
Horizontal conflict
Multi-Channel conflict
Multidimensional conflict
To minimize channel conflict, what measures can manufacturers take?
Establish a clear hierarchical distribution system
Provide unfair promotions to dealers
Sell products through only one distribution channel
Increase product prices to create competition
A wholesaler includes all activities that involve the subsequent direct sale of a product or service to the end consumer for use for personal, non-business purposes.
False
True
Distribution intermediaries are considered a bridge between production and consumption because
They help shorten the gap in terms of space and time between production and consumption
They satisfy the needs of the manufacturer
They expand the market on behalf of the manufacturer
They conduct market research on behalf of the manufacturer
