A company must understand the customer's _________

Understanding this helps a company ensure their brand is working for them.

It is always important to provide this to increase sales, profitability and revenue.

A company should always focus on the ______

Products should be created to help solve this.

By building this, people become familiar with the business and their products.

This helps a brand to evolve by making it relatable to customers.

A strong company cannot communicate a brand's values and create a lasting impression without this.

This class is called _______