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Consumer Behavior Quiz

Total questions: 40

Worksheet time: 20mins

Name
Class
Date
1.

What does utility measure?

a)

The price of a good

b)

The satisfaction derived from consuming a good

c)

The weight of a product

d)

The production cost of a good

2.

What is a key difference between cardinal and ordinal utility?

a)

Cardinal utility is qualitative; ordinal utility is quantitative

b)

Ordinal utility uses numerical measurement; cardinal utility uses ranking

c)

Cardinal utility is quantitative; ordinal utility is qualitative

d)

Both are qualitative measures

3.

How is marginal utility (MU) calculated?

a)

Total utility divided by price

b)

Δ Total utility / Δ Quantity

c)

Quantity divided by total utility

d)

Total utility times quantity

4.

What happens to marginal utility as consumption increases, according to the law of diminishing marginal utility?

a)

It remains constant

b)

It increases

c)

It decreases

d)

It doubles

5.

At consumer equilibrium, which condition is satisfied?

a)

MUx / Px > MUy / Py

b)

MUx / Px = MUy / Py

c)

MUx = MUy

d)

Px = Py

6.

What does the slope of a budget line represent?

a)

Income level

b)

Opportunity cost

c)

Total utility

d)

Fixed cost

7.

What happens to a budget line when the price of one good decreases?

a)

Shifts inward

b)

Shifts outward

c)

Rotates outward

d)

Rotates inward

8.

Which of the following is true about indifference curves?

a)

They intersect each other

b)

They are upward sloping

c)

They are convex to the origin

d)

They represent negative utility

9.

What does the theory of consumer choice examine?

a)

How to increase production efficiency

b)

How individuals make rational decisions with limited resources

c)

The relationship between cost and revenue

d)

Strategies for business growth

10.

Which of the following is NOT a characteristic of utility?

a)

It is subjective

b)

It varies among individuals

c)

It is always measurable in numbers

d)

It measures satisfaction from goods or services

11.

If marginal utility becomes negative, what happens to total utility?

a)

Increases at a decreasing rate

b)

Decreases

c)

Remains constant

d)

Doubles

12.

What does the law of diminishing marginal utility assume?

a)

Consumers aim to minimize expenditure

b)

Consumers aim to maximize utility

c)

Prices remain constant

d)

Marginal utility never changes

13.

In the context of cardinal utility, what are 'utils'?

a)

Units of utility measurement

b)

Units of price

c)

Units of income

d)

Units of goods

14.

If MUx/Px > MUy/Py, what will the consumer likely do?

a)

Purchase more of good X

b)

Purchase more of good Y

c)

Stop purchasing either good

d)

Purchase equal quantities of X and Y

15.

What does a decrease in the price of good X do to its marginal utility per dollar (MUx/Px)?

a)

It increases MUx/Px

b)

It decreases MUx/Px

c)

It has no effect on MUx/Px

d)

It doubles MUx/Px

16.

What is represented by the absolute value of the slope of an indifference curve?

a)

Marginal utility

b)

Marginal rate of substitution (MRS)

c)

Opportunity cost

d)

Budget constraint

17.

Which of the following factors causes a budget line to shift outward?

a)

Decrease in income

b)

Decrease in the price of a good

c)

Increase in the price of a good

d)

Increase in income

18.

Why are indifference curves downward sloping?

a)

To reflect increasing total utility

b)

To reflect diminishing marginal utility

c)

To show opportunity cost of goods

d)

To show preferences for bundles of goods

19.

Which of the following is an assumption of the ordinal utility theory?

a)

Utility is measured in utils

b)

Consumers prefer more goods to fewer goods

c)

Indifference curves intersect

d)

Utility cannot be ranked

20.

A consumer has $50, and the price of good X is $10 while the price of good Y is $5. How many units of X can they buy if they spend all their money on X?

a)

5

b)

10

c)

2

d)

7

21.

If income is $100 and Px = $20, Py = $10, what is the budget line equation?

a)

20Qx + 10Qy = 100

b)

Qx + Qy = 100

c)

100 = Px × Py

d)

Qx/Qy = 2

22.

A consumer is in equilibrium consuming 4 units of X and 2 units of Y, where Px = $10, Py = $5, MUx = 20, and MUy = 10. What happens if Px decreases to $5?

a)

The consumer will buy more X

b)

The consumer will buy more Y

c)

The consumer will buy fewer X

d)

No change in consumption

23.

What happens to the budget line if both income and the prices of goods double?

a)

Shifts outward

b)

Shifts inward

c)

Remains unchanged

d)

Rotates outward

24.

Indifference curves closer to the origin represent:

a)

Higher utility levels

b)

Lower utility levels

c)

Equal utility levels

d)

No utility levels

25.

If point A and B are on the same indifference curve, what does it indicate?

a)

A is preferred to B

b)

B is preferred to A

c)

A and B provide the same utility

d)

No relationship can be inferred

26.

A consumer has $100. If the price of good X is $20 and the price of good Y is $10, what is the maximum number of units of good X the consumer can buy?

a)

5

b)

10

c)

2

d)

20

27.

Using the same data ($100 income, Px = $20, Py = $10), how many units of good Y can the consumer purchase if they buy 2 units of X?

a)

8

b)

5

c)

4

d)

6

28.

Given income of $60, Px = $5, and Py = $3, write the budget constraint equation.

a)

5Qx + 3Qy = 60

b)

Qx + Qy = 60

c)

60 = Px × Py

d)

3Qx + 5Qy = 60

29.

If income is $80, and prices of goods X and Y are $8 and $4, respectively, what is the slope of the budget line?

a)

-0.5

b)

-1

c)

-2

d)

-0.25

30.

A consumer has a budget of $120, and the price of good X is $15 while the price of good Y is $10. What is the intercept of good X on the budget line?

a)

8

b)

12

c)

6

d)

10

31.

If the consumer's income increases from $100 to $150, while prices remain constant, what happens to the budget line?

a)

It shifts inward

b)

It shifts outward

c)

It rotates outward

d)

It remains unchanged

32.

If the price of good X falls from $20 to $10 and income is $100, how does the budget line change?

a)

It shifts inward

b)

It rotates outward around the Y-axis

c)

It rotates outward around the X-axis

d)

It remains unchanged

33.

A consumer has 4 units of X and 3 units of Y, where MUx = 20 and MUy = 10. Px = $5, and Py = $2. Is the consumer in equilibrium?

a)

Yes

b)

No, they should buy more of X

c)

No, they should buy more of Y

d)

No, they should stop buying both goods

34.

Given the same data, how should the consumer adjust their consumption to reach equilibrium?

a)

Increase consumption of X and decrease Y

b)

Decrease consumption of X and increase Y

c)

Increase both X and Y

d)

Decrease both X and Y

35.

What is the Marginal Rate of Substitution (MRS) between 2 goods if the consumer gives up 3 units of X for 1 additional unit of Y?

a)

0.33

b)

1

c)

3

d)

2

36.

If a consumer's MRS is 2, and Px = $6, Py = $3, what should the consumer do?

a)

Buy more of X

b)

Buy more of Y

c)

Stop buying X and Y

d)

The consumer is in equilibrium

37.

Suppose a consumer's indifference curve has a steeper slope than the budget line. What does this imply?

a)

The consumer values good X more than good Y

b)

The consumer values good Y more than good X

c)

The consumer is in equilibrium

d)

The consumer is maximizing utility

38.

If MRS between X and Y is 1, and Px = $10, Py = $5, how should the consumer adjust?

a)

Buy more X and less Y

b)

Buy more Y and less X

c)

Increase consumption of both X and Y

d)

The consumer is in equilibrium

39.

A consumer is initially in equilibrium. If the price of X decreases, what happens to the equilibrium consumption?

a)

The consumer buys less X and more Y

b)

The consumer buys more X and less Y

c)

The consumer buys equal amounts of X and Y

d)

The consumer stops buying Y

40.

If income is $60, Px = $3, and Py = $2, what is the optimal bundle if MRS = 1.5 at equilibrium?

a)

10 units of X and 10 units of Y

b)

15 units of X and 10 units of Y

c)

20 units of X and 10 units of Y

d)

10 units of X and 20 units of Y