WorksheetsMarketing Quiz
Total questions: 71
Worksheet time: 2hrs 22mins
As part of their recent advertising campaign, ACME Shoe Company had athletes put pictures of their shoes on Instagram. What type of promotional tool is ACME using? (1 point)
point of sale
outdoor sales
social media
social transit
Mike's Hamburger Joint serves great hamburgers at a good deal, and is very present on social media. However, their parking lot is difficult to access. Which of the 5 Ps is preventing Mike's Hamburger Joint from successful marketing? (1 point)
people
place
price
product
Promotion
What is the purpose for brainstorming and screening in product service management? (1 point)
evaluate feedback from competitors
evaluate management effectiveness
maintain revolving inventory
generate new product ideas
What are concerns, hesitations, doubts, or other honest reasons a customer has for not making a purchase?
layman's terms
selling points
objections
Suggestions
Which sales activities are designed to invest in developing long-term customer relationships as opposed to closing the sale today? Choose 2.
address customer issues immediately
demonstrate features and benefits
follow-up with customer on product satisfaction
overcome customer objections
Match each promotional tool with the correct promotional channel.
This market segmentation involves segmenting a market based on rate of use, shopping patterns, or product benefits
(a)
This market segmentation refers to statistical data or information concerning a person's age, gender, income level, occupation, etc.
(a)
This market segmentation refers to segmenting a market based on where people live
(a)
Which 4 of the following are elements of the marketing mix (5 Ps)?
Promotion
price
place
process
product
If the price of corn increases, what will happen to the quantity demand of corn? Think about the Law of Demand and customer preferences.
decreases
remain unchanged
increases
reach equilibrium
A company engaged in Business to Business (B2B) marketing would focus on which type of client? (1 point)
mother at a grocery store
teenager in a mall
child in a toy store
decision-maker in a business
What is the term used to describe a group of people that an organization has decided to aim its marketing efforts towards? (1 point)
focus group
SWOT analysis
market share
target market
Match each stage of the product life cycle with its corresponding characteristics.
maturity
introduction
decline
growth
The effort to inform, persuade, and remind current and potential customers about a business's products or services (1 point)
marketing information management
product/service management
channel management/distribution
pricing
promotion
As part of their recent advertising campaign, ACME Shoe Company had athletes put pictures of their shoes on Instagram. What type of promotional tool is ACME using?
Loyalty Program
social media
objections
Wholesaler
Promotions do which of the following?
All of these
Increase customers
Increase Sales
Cause customers to recommend business to others
A cake shop completed its first big party. The shop wants to promote additional business and create a loyal clientele. Which is the MOST effective way to do this?
Create attractive cake displays and signs for customers who visit.
Ask satisfied customers for feedback, referrals, and opportunities to serve their upcoming events
Take pictures of the event and make posters for the shop
Place an ad in the local newspaper, showing the shop’s address, telephone number, and site address.
Match the following
Gender
Demographics
Nation
Geographics
Beliefs
Psychographics
Brand Loyalty
Behaviorgraphics
Ethnicity/Race
Demographics
A marketing strategy that focuses on consumers' activities, interests, and opinions would be categorized under:
Geographic segmentation
Demographic segmentation
Psychographic segmentation
Behavioral segmentation
What does the term 'market segmentation' refer to in marketing?
Dividing a market into distinct sections of customers with different needs, characteristics, or behaviors
Increasing the market size by entering new segments
Combining several market segments to reduce marketing costs
Ignoring differences among market segments to focus on a single product
Which type of customer segmentation includes climate, city size, and population density?
Behaviorgraphics
Demographics
Psychographics
Geographics
What type of market data is represented by customers' age, income, education, and occupation?
Demographic
Geographic
Psychographic
Motivation
A group of people who were born and lived during the same time period are known as a
bunch of old people
generation
I have no idea
Customer profiles can lead to marketing success becuase you understand who is most interested in the company's product or service
True
False
A market segment is the practice of dividing your target market into approachable groups.
True
False
Mass marketing is about
Aiming a product at one particular segment
Aiming the product at the entire market
Developing products for different segments
a very narrow and specific target market
Gluten Free Bread is an example of
Mass Marketing
Target Marketing
Market segment
Specific selling goals set for members of the sales force
A group of people who share the same characteristic(s) (e.g., age, nationality, gender)
Sales forecasting that predicts sales for periods of less than three months; used to aid in day-to-day decision making regarding planning, scheduling, staffing, inventory, etc.
The stages through which goods and services move from the time they are introduced on the market until they are taken off the market
A segment of the market that is very narrow and specific is known as
Mass Market
Demographic Research
Disposable Income
Niche Market
Identifying and targeting a group of customers who are loyal to the brand is an example of:
Geographic segmentation
Demographic segmentation
Psychographic segmentation
Behavioral segmentation
Where you live, where businesses are located
Demographics
Psychographics
Behaviorgraphics
Geographics
The division of a market for a product into groups of customers who have the same needs and traits is called:
target marketing
market segmentation
marketing concept
market research
A tour operator developed special tour packages for individuals who ride motorcycles. What did the tour operator use to segment the market?
Ethnicity
Life cycle
Demographics
Psychographics
A group of customers who share common wants and needs is called:
marketing
market
marketing mix
relationship marketing
How often the customer buys or uses a good or service is know as the
mass market
target market
usage rate
disposable income
What does 'Price' in the marketing mix refer to?
The cost of manufacturing the product
The amount of money consumers are willing to pay for the product
The value that is put to a product or service
The expenses related to advertising the product
Which element of the promotion mix focuses on bringing customers into the store, purchasing more often and more of the product?
personal selling
advertising
Internet ordering
sales promotion
public relations
What are the four elements of a marketing mix?
cost, location, time, and advertising
demographics, income, supply, and demand
product, distribution, price, and promotion
consumers, manufacturers, retailers, and distributors
Which of the following is NOT an element of marketing as mentioned in the text?
Advertising
Customer service
Product manufacturing
Public relations
"Give me a break, Give me a break, Break me off a piece of that Kit-Kat Bar!"
Logo
Jingle
Slogan
"Melt's in your mouth not in your hands."
Logo
Jingle
Slogan
Informative advertising is used to develop initial demand for a product.
True
False
Radio advertising is usually the most expensive advertising available to a company.
True
False
Which persuasive advertisement shows your advertisement on multiple platforms/media sources; the more exposure you get in the shortest amount of time, the better...is called:
slogan/logo
repetition
bandwagon
testimonial
Ad free FB is available in
USA
Europe
India
Australia
What is a slogan in advertising?
A detailed description of a product
A long narrative used in marketing
A short and striking memorable phrase used in advertising
A visual symbol representing a brand
What is a Slogan?
A short and striking or memorable phrase used in advertising
A statement that describes the products and services offered by your company.
A short sentence that mentions your reason for doing business.
Once a customer's purchase decision has been confirmed, what should the sales associate do?
Take extra time to reassure the customer of making a good buying decision.
Cross sell additional items to complement the purchase.
Up sell a more expensive version of the product to increase sales revenue.
Complete the sale and get the customer on their way as soon as possible
What is the merging of a database information technology with customer service to analyze customers, respond individually to their needs and build and maintain lasting relationships?
Customer Relationship Management
Customer Service
Service Feature
Service Quality
This level of customer service focuses on establishing a relationship with the customer to develop customer loyalty.
Full Service
Medium Service
No Service
Self Service
Which of the following is an example of a customer relationship management initiative:
A "frequent-shopper" program
New accounting software
Expansion of the product-development budget
A new bonus system for the sales staff
As a sales associate, your goal is to:
Keep the returns to a minimum
Keep the customer coming back
Decide who's right or wrong
Increase sales for your store
Keeping records about customer preferences:
Will make customers suspicious of your ability to remember details
Requires an expensive computer system
Can help you provide more personalized service to returning customers
Will help you target market to them
The customer’s preference for a business; usually expressed in regular purchases from the business
customer service
customer loyalty
organizational culture
relationship buying
Which of the following is an example of a customer relationship management initiative:
A “frequent-shopper” program
New accounting software
Expansion of the product-development budget
A new bonus system for the sales staff
Which of the following are good reasons to ask customers for their business cards?
So you can claim these customers as your own and keep co-workers from making sales to them
When customers show interest in an upcoming event and you offer to remind them
So you can build up your client records with names of potential customers
To learn more about them so you can suggest items that you think they can afford
the purchases a customer makes because of a long-term relationship s/he has established with a business
loyalty
product loyalty
relationship buying
customer relationship
Turn your phone interaction into a loyal customer by:
Letting the customer know about sales events
Mentioning services he may not be aware of
Offering to ship items directly to the customer
All of the above
The primary reason that business benefits when salespeople practice good customer relations is that it
prevents customers objections
promotes quality service
segments that business's market
develops repeat customers
Customers tend to look at a business as a whole despite the number of __________ they experience.
complaints
feedback surveys
touch points
purchases
In the modern business world, a growing number of interactions between businesses and customers are taking place
online
over the phone
in stores
through the mail
You should record basic information that allows you to stay in touch with customers and specific information that reminds you of their purchases and preferences.
(a)
A good, service, or idea that is created for the purpose of satisfying a need or a want
Marketing mix
Place
Product
Price
All aspects of the core product (including intangible attributes, tangible attributes and service offerings) is known as....
Marketing mix
The complete package
Total product concept
Core product
Obtaining developing, maintaining, and improving a product or product mix in response to market opportunities is called:
pricing
product/service management
promotion
selling
During this stage, a business will research and devlop the product. Product testing and trials takes place.
Development
Introduction
Growth
Maturity
Decline
Effective marketing begins with a good product.
True
False
