________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service.

Another term for the supply chain that suggests a sense and respond view of the market is ________.

When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.

Most producers today sell their goods to ________.

A company's channel decisions directly affect every ________.

Distribution channel decisions often involve ________ with other firms, particularly those that involve contracts or relationships with channel partners.

Joe Blanco, like other producers, has discovered that his intermediaries usually offer his firm more than it can achieve on its own. Which of the following is most likely an advantage that Joe creates by working with intermediaries?

From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.

Producers benefit from using intermediaries because they ________.

Intermediaries play an important role in matching ________.

Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them.

Which of the following is NOT a key function that intermediaries play in completing transactions?

Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction?

In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel.

To a producer of goods, a greater number of channel levels means ________ and greater channel complexity.

All of the institutions in a channel are connected by various flows. These include physical flow, flow of ownership, payment flow, information flow, and ________ flow.

A distribution channel is more than a collection of firms connected by various flows; it is a(n) ________ in which people and companies interact to accomplish individual, company, and channel goals.

An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a ________ in the channel.

________ conflict, which occurs between different levels of the same channel, is more common than ________ conflict, which occurs among firms at the same level of the channel.

Historically, conventional channels have lacked the leadership to ________.

A conventional distribution channel consists of one or more ________ producers, wholesalers, and retailers.

A channel consisting of one or more independent producers, wholesalers, or retailers that seek to maximize their own profits—even at the expense of profits for the channel as a whole—is a(n) ________.

An advantage of a vertical marketing system (VMS) is that it acts as a ________ system.

A corporate VMS has the advantage of controlling the entire distribution chain under ________.

Which of the following are the three major types of vertical marketing systems?

A distinguishing feature of a contractual VMS is that coordination and conflict management among the independent members of the channel are attained through ________.

The most common type of contractual agreement in business is the ________.

Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members?

In a ________, two or more companies at one level join together to develop a new marketing opportunity.

Hybrid marketing systems are also called ________.

As marketing manager for Globe Imports and Exports, you want to start reaping the benefits of a multichannel distribution system. You will likely enjoy all of the following EXCEPT which one?

The use of multichannel systems in the United States is ________.

The major disadvantage of a multichannel system is that it is harder to control and it can generate ________.

Due in a large part to advances in technology, ________ is a major trend whereby product and service producers are bypassing intermediaries and going directly to final buyers, or radically new types of channel intermediaries are emerging to displace traditional ones.

In many industries, traditional intermediaries are dropping by the wayside because of changes in ________ and the growth of ________ marketing.

Designing a channel system calls for analyzing consumer needs, setting channel objectives, ________ and evaluation.

Which of the following should be the first step in designing a marketing channel?

To increase a channel's service level, it must provide a greater assortment of products, more add-on services, and ________.

Companies should state their channel objectives in terms of targeted levels of ________.

When a company is identifying its major channel alternatives, it should consider its choices in terms of types, number, and ________ of intermediaries.

Which type of product might require a more direct marketing channel to avoid delays and too much handling?

When determining the number of channel members to use at each level, three strategies are available: intensive, exclusive, and ________ distribution.

Sometimes a producer chooses only a few dealers in a territory to distribute its products or services. Generally these dealers are given a right to ________ distribution.

Which type of distribution is used when the producer wants more than one, but fewer than all, of the intermediaries who are willing to carry its products?

When establishing the responsibilities of channel members, the producer establishes a list price, sets discounts for intermediaries, and defines each channel member's ________.

Channel members should be evaluated using all of the following criteria EXCEPT which one?

When a company compares the likely sales, costs, and profitability of different channel alternatives, it is using ________ criteria to evaluate its channel options.

It is common for international marketers to ________ their channel strategies for each country.

China and India each contain more than one billion people. However, companies can access only a small percentage of these potential markets due to ________.

Marketing channel management calls for selecting, managing, ________, and evaluating channel members over time.

A company should think of its intermediaries as both its ________ and ________.

Most companies practice strong PRM to forge long-term relationships with channel members. What does PRM stand for?

Sometimes a seller requires its dealers to abstain from handling competitors' products in an arrangement called ________.

Exclusive dealing is legal as long as it does not ________ or tend to create a monopoly and as long as both parties enter into the agreement ________.

If the producer of a strong brand agrees to sell its brand to a dealer only if the dealer will take some or all of the rest of the line, the result is ________.

Marketing logistics involves getting the right product to the right customer in the right place at the right time. Which one of the following is NOT included in this process?

Marketing logistics involves which of the following distribution flows?

Which of the following is NOT an area of responsibility for a logistics manager?

Which of the following innovations has created opportunities for significant gains in distribution efficiency?

The goal of marketing logistics should be to provide a ________ level of customer service at the least cost.

The difference between distribution centers and storage warehouses is that the former are designed to ________.

To reduce inventory management costs, many companies use a system called ________, which involves carrying only small inventories of parts or merchandise, often only enough for a few days of operation.

Through the use of ________, or 'smart tag' technology, a company is able to locate exactly where a product is within the supply chain.

Which of the following transportation modes is used for digital products?

In choosing a transportation mode for a product, shippers must balance the considerations of speed, dependability, cost, and ________.

In the proper order, identify the correct terms for these intermodal transportation combinations: rail and truck, water and truck, water and rail.

Companies manage their supply chains through ________.

s manage their supply chains through ________.

Using ________, retailers can share real-time data on sales and current inventory levels with suppliers who take responsibility for ordering and delivering products to retailers, thereby saving time and money.

Lancaster Box Company wants to provide better customer service while trimming distribution costs through teamwork, both inside the company and among all the marketing channel organizations. Lancaster Box is thinking of ________.

What is the goal of integrated supply chain management?

Smart companies coordinate their logistics strategies and forge strong partnerships with suppliers and customers to improve customer service and reduce channel costs through ________.

The success of each channel member depends on the performance of ________.

Today, a growing number of firms now outsource some or all of their logistics to ________.

In designing its marketing channel, Chairs for Every Occasion has moved from a make-and-sell view of its business, which focused on productive inputs and factory capacity as a starting point for marketing planning, to a sense-and respond view, which begins instead with the needs of target customers. With this new view, Chairs for Every Occasion is developing its ________.

Proud Pets, a producer of clothing and accessories for pets, has recently partnered with a regional chain of pet stores. Which of the following would Proud Pets be LEAST likely to expect from its new channel member?

Steve's Physco Skates sells its products to Wal-Mart, who then sells them to the consumer. This is an example of a(n) ________.

Joanie Calvert is experiencing a disagreement with intermediaries in the channel over who should do what and for what rewards. Joanie is experiencing ________.