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WorksheetsIMC_Union Bank of India
Total questions: 29
Worksheet time: 15mins
Which is not main promotional tool?
Marketing mix
Sales promotion
Advertising
Public Relations
The use of short-term incentives to encourage the purchase or sale of a product is called
Advertising
Personal selling
Public relations
Sales promotion
Qatar Airways used a 3-minute safety video featuring Kevin Hart with a comedic twist. Why did they use humor and a celebrity?
a. To lower ticket prices
b. To make safety more engaging and improve brand image
c. To increase the number of flights
d. To promote travel discounts
Which one here is not an element of successful integrated marketing
Engaging Content Creation
Personalization and Segmentation
Unified Brand Identity
Multi-Consumer Engagement
What is the primary goal of a unified approach in Integrated Marketing Communication (IMC)?
a. To maximize the number of marketing channels used in a campaign.
b. To ensure consistent messaging across all marketing channels.
c. To focus solely on digital marketing strategies.
d. To prioritize cost-cutting over creativity in marketing.
Which of the following tools is most likely to combine persuasive communication with personal engagement in marketing?
a. Advertising on social media platforms.
b. Sales promotion using limited-time discounts.
c. Personal selling through direct interactions.
d. Public relations campaigns for brand reputation.
Why is consistency considered a key principle in Integrated Marketing Communication (IMC)?
a. It allows for the use of different messaging across multiple platforms to appeal to diverse audiences
b. It reduces the cost of marketing campaigns by limiting the number of channels used.
c. It ensures that the brand's message is clear, cohesive, and easily recognizable across all marketing channels.
d. It emphasizes the use of traditional marketing methods over digital platforms.
What are the key elements of an advertising strategy?
target audience, messaging, media channels, budget, and evaluation
product features, pricing, distribution, and promotion
competitor analysis, market research, and creative execution
target audience, messaging, media channels, budget, and evaluation
__ advertising is also called as corporate or image building advertising
Advocacy
Public service
Institutional
Magazine
__ are order placing machines
ATM
Kiosk
Radio
Television
Which tool is targeted used to spread goodwill and build a relationship with the public?
PR and Publicity
Sales promotion
Direct marketing
Advertising
Which tool is also known as "event" marketing (when a company provides money or resources for an event or team in exchange for benefits like advertising its logo at an event)?
sponsorship
direct marketing
advertising
sales promotion
___ is a printed report containing news or activity of business that is sent by mail
Propoganda
Newsletter
Budget
Blog
A transparent box at the payment counter where the retailer stocks his chocolates, might urge a customer to buy a chocolate........
Outdoor Advertising
Point of Purchase Display
Product placements
......is a process of putting thoughts, ideas or information into a symbolic form.
Encoding
Decoding
Communication
A program that rewards customers who engage in repeat purchases refers to?
Trade shows
Buying allowance
Frequent user incentives
Point of purchase display
A/B testing in digital marketing is used to:
Determine the best performing version of two options
Test the strength of your internet connection
Compare two different brands
Calculate the return on investment
What is a "call to action" (CTA) in digital marketing?
A slogan used in traditional advertising
A button or link that prompts an immediate response or encourages a sale
A legal document between advertiser and client
A method to reduce website traffic
What role does influencer marketing play in digital branding?
Decreases brand credibility
Only increases product prices
Helps to reach a broader audience through trusted figures
Reduces the need for any other type of marketing
What is the primary goal of content marketing?
To interrupt the customer’s day with ads
To inform, educate, or entertain to create brand awareness and loyalty
To directly sell products
To collect customer emails only
What does a digital brand identity primarily consist of?
Just the logo and brand name
Website design only
Logo, color scheme, typography, and overall visual appearance
Only social media presence
Waldo Stores will reward an all-expense-paid trip to Hawaii to anyone who correctly guesses the date on which Waldo Stores was first established in the Boston area. Which type of sales promotion is evident here?
contest
sample
premium
trade promotion
point-of-purchase promotion
_______ companies use both offline and online marketing channels.
start-up
omni-channel retailing
brick only
brick and mortar
click only
Which of the following best describes permission-based e-mail marketing?
sending unsolicited, unwanted commercial e-mail messages
sending requests to users to join online social networking communities
sending e-mail pitches only to customers who "opt-in"
offering free promotional materials to new customers
gathering demographic details for customer databases
..................is used when introducing a new product category and the objective is to build primary demand.
Informative advertising
Persuasive advertising
Reminder advertising
What is the characteristic of word-of-mouth marketing that makes it highly influential?
Timely
Relevant
Personal
Influential
Which is the concept of social acceptance in marketing communications?
When someone knows other people have purchased the same brand that the person buys.
When the buyer believes in the reliability of the product being purchased.
What occurs when the buyer avoids the cognitive dissonance associated with the purchase.
When a company achieves brand recognition in the eyes of the majority of consumers.
Which is psychological reinforcement in terms of marketing communications? Feeling good after making a purchase from a company with a strong and positive image is an example of:
Recognizing a purchasing mistake.
Feeling good after making a purchase from a company with a strong and positive image.
A sense of disharmony or mental imbalance that leads to a purchase.
The metrics associated with brand recall.
Which is not a tangible component of a brand's image?
goods and services sold.
retail outlets where the product is sold.
social network posts by the company.
ideals and beliefs of corporate personnel.
