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WorksheetsWSU COMM2011 WK 2
Total questions: 11
Worksheet time: 22mins
What's a disadvantage of Public Relations?
It's expensive
You can't control the message
You can annoy customers
It's one-way communication
When should you use Advertising? [CHOOSE ALL THAT APPLY]
When you want to reach a lot of people
When you want to build strong relationships
When you want to repeat the message many times
When you want to work with journalists
When should you use Personal Selling?
When you want good publicity
When you want to appear on the media frequently
When you want a close relationship with each customer
When you want to work with a celebrity
Which of these IS NOT Sales Promotion?
Lucky draw
Product launch event
Discounts
Gift vouchers
When should you use PR? [CHOOSE ALL THAT APPLY]
When you want to reach a lot of people
When you want to build strong relationships with various groups of people
When you want to repeat the message many times
When you want to work with key opinion leaders
What kind of resources can a sponsor provide to a sponsee?
Money
Network / Relationships
Products or know-how
All of the above
An IMC campaign should....[CHOOSE ALL THAT APPLY]
always include Advertising
help you achieve the communication goal
be expensive
include a seamless mix of tools
Which of these is Direct Marketing?
You book an advertisement on national TV
You hold a press release for journalists
You offer 50% off for every 2nd purchased item
You call a potential customer through a database
Your client wants to achieve credibility through third-party endorsement.
What's the best IMC tool for this?
Public Relations
Advertising
Direct Marketing
Personal Selling
Your client wants to overcome a company scandal and rebuild their image.
What's the best IMC tool for this?
Direct Marketing
Advertising
Public Relations
Personal Selling
The 'one voice' in IMC means....
You should only hire 1 actor to do voiceover in your ads
Only the CEO can speak on behalf of the client
All tools should follow the same message
Your ads should only have 1 character speaking
