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WorksheetsE Commerce and Virtual Marketing
Total questions: 10
Worksheet time: 5mins
What is the main purpose of Ecommerce Social Media for companies?
To share personal photos and videos
To market their brand and generate sales of their online business
To play games and quizzes
To watch live streams
When did Facebook perform a test with virtual gifting?
Feb 2007
May 2007
July 2009
March 2015
What feature did Facebook introduce in July 2014, allowing brands to sell to people without them leaving Facebook?
Shop Now button
Buy button
Shoppable Posts
Product tags
Which social media platform has over 1 billion global users and is the most promising for social selling strategies?
Snapchat
What is the purpose of Facebook pixel?
To create pixel art on Facebook
To track user behavior on websites
To play pixelated games
To measure the number of likes on Facebook posts
What does the term 'Shopping cart abandonment' refer to in ecommerce?
The rate at which customers add items to their cart
The rate at which customers abandon their shopping cart without completing a purchase
The rate at which customers complete a purchase
The rate at which customers share their shopping cart with others
What does Customer Acquisition Cost (CAC) measure?
The cost to develop a new product
The cost to advertise on social media
The cost to retain a customer
The cost to buy a customer
What does Average Order Value (AOV) calculate in ecommerce?
The average number of products per order
The average time taken to deliver orders
The average number of orders per customer
The average amount of money spent by customers per order
What is Customer Lifetime Value (CLV) in ecommerce?
The value of a customer's life
The total number of customers a company has
The net profit each customer's lifelong journey with a company is predicted to bring
The average time a customer stays with a company
What is the average conversion rate for online shoppers worldwide?
1.5 - 2.0 percent
2.5 - 3.0 percent
3.5 - 4.0 percent
4.5 - 5.0 percent
