WorksheetsMarketing and Menu Design Quiz
Total questions: 53
Worksheet time: 27mins
Which part of a promotional mix includes limited, short-term incentives to entice guests to patronize an operation?
Direct marketing
Personal selling
Advertising
Sales promotions
Why is pricing a menu a critical process for any operation?
It determines sales volume.
It determines profitability.
It determines sales mix.
It predicts stars and dogs.
What is the best solution if a restaurant has a dog on the menu?
Reposition it on the menu.
Increase its price.
Decrease its price.
Remove it from the menu.
Which type of menu lists the menu items that are available on a particular day?
Du jour
Fixed
Limited
Prix fixe
Which type of menu offers menu items only for a short period of time?
California
Prix fixe
Limited time offer
Du jour
A limited menu lists the menu items that are available on a particular day.
True
False
When designing a menu, the term “layout” is best explained as
the font styles used in printing.
how the menu is categorized and sequenced.
the colors used in printing.
where the photos are placed.
Which type of menu offers multiple courses with multiple choices within each course, for a set price?
Table d’hôte
Prix fix
Cyclical
California
Which type of marketing treats people as different from each other and tries to make a focused appeal to a distinct group of guests?
Target marketing
Mass marketing
Geographic marketing
Demographic marketing
A menu that offers only a few selections is what type of menu?
Limited
Fixed
Cyclical
California
The ways in which an operation actively tries to reach its desired guests, such as through advertising, are part of the operation’s
communication mix.
presentation mix.
product-service mix.
contemporary marketing mix.
Informing guests, selling products, and creating identity are all functions performed simultaneously by
greeters.
direct marketing.
websites.
the menu.
Sales are initially won or lost through a guest’s interaction with an operation’s
manager.
chef.
menu.
POS.
All of the elements that make an operation look unique are considered part of the operation’s
communication mix.
presentation mix.
product-service mix.
contemporary marketing mix.
Which type of operation frequently offers a limited menu?
Quick-service
Fine-dining
Family dining full-service
Casual dining full-service
Chefs or managers change the menu items after a certain period of time on which type of menu?
Limited
Du jour
Cyclical
California
What is a marketing plan?
The steps an operation must take to sell a product or service
The steps marketers take to evaluate an operation’s products or services
The way marketers research a market
The way marketers execute their promotion scheme
Which type of menu lists all meals available at any time of day and is often used by diners that are open 24 hours a day?
California
Limited
Prix fixe
Table d’hôte
A SWOT analysis focuses on a company’s strengths, weaknesses, opportunities, and
tasks.
threats.
technology.
turnover.
What consists of all of the food and services offered by an operation to guests?
Communication mix
Presentation mix
Product-service mix
Contemporary marketing mix
Which menu item classification describes items that may be less price sensitive than any other items on the menu?
Star
Dog
Puzzle
Plow horse
The contemporary marketing mix is a new marketing model for the competitive restaurant and foodservice industry.
True
False
Which type of promotional material incudes token gifts or giveaway items?
Apparel merchandise
POS materials
Premiums
Signage
Which part of a SWOT analysis identifies the factors outside the operation that could decrease revenues or increase costs?
Weaknesses
Strengths
Opportunities
Threats
Which type of menu offers the same items every day?
Fixed
À la carte
Limited
Du jour
After marketers have completed a thorough research phase, what is the next step?
Implement the action plan.
Develop a market strategy.
Modify the action plan.
Establish objectives.
What is the purpose of public relations?
To try to sell products and services
To promote the market strategy
To generate awareness
To manage the company's reputation
What is the purpose of public relations?
To try to sell products and services
To promote the market strategy
To generate positive publicity
To advertise services
The process of communicating a business’s message to its market is called
presenting.
servicing.
marketing.
positioning.
Most menus organize food items according to the order in which they are usually eaten.
True
False
A menu that offers a choice of appetizer, full entrée with sides, and a dessert for one price is called
prix fixe.
fixed.
California.
table d’hôte.
Paying to present or promote an operation’s products, services, or identity is known as
public relations.
a press release.
a communication mix.
advertising.
The presentation mix consists of
the ways an operation actively tries to communicate.
all the foods and services offered to customers.
all the elements that make an operation unique.
all the ways an operation actively tries to communicate with its desired customers.
Which type of sales promotion offers limited-time reduced prices through specials or coupons?
Premiums
Special pricing
Sweepstakes
Special events
The part of a promotional mix that includes face-to-face interaction between staff members and guests is known as
personal selling.
direct marketing.
sales promotions.
public relations.
Which menu items are both popular and profitable?
Plow horses
Puzzles
Dogs
Stars
What characteristic of an operation often determines the kind of menu that the chefs will be most capable of producing efficiently?
Physical layout
Dinnerware
Profit margin
Market expectations
Plow horses are unpopular and unprofitable.
True
False
Limited, or short-term, incentives to entice guests to patronize an operation are known as
personal selling.
advertising.
sales promotions.
direct marketing.
Which menu item classification is popular but less profitable?
Star
Dog
Puzzle
Plow horse
Face-to-face interactions between service staff and guests is a poor way to solidify an operation’s credibility and identity in a competitive market.
True
False
A packet of information given to media representatives to answer questions they might have about a business or organization is called a
press kit.
publicity.
press release.
media vehicle.
Television, radio, newspapers, storefronts, and the Internet are all viable options for what?
A marketing plan.
A press release.
Samples
Advertising
The first step in any marketing plan is to
research the market.
establish objectives.
develop a market strategy.
evaluate feedback from customers.
How do most restaurants commonly organize the food on their menus?
Lowest-priced items first
In the order in which the food is eaten
Highest-priced items first
Alphabetically
What is the best solution to helping out a puzzle menu item?
Reposition it on the menu.
Remove it from the menu.
Decrease its price.
Increase its price.
Which type of marketing treats everyone as having the same needs and wants?
Target marketing
Mass marketing
Geographic marketing
Demographic marketing
Which type of sales promotion offers small, free tastes of food items?
Contests
Premiums
Sweepstakes
Samples
Which type of menu prices each item separately?
Du jour
Limited
À la carte
Table d’hôte
A group of people, also known as customers or guests, who desire a product or service is called a
market.
group.
segment.
community.
What is the last of the five main components of a marketing plan?
Implement the advertising.
Develop a marketing strategy.
Implement an action plan.
Evaluate/modify the action plan.
Which type of sales promotion provides a benefit in exchange for continuing patronage?
Frequent shopper program
Samples
Contests
Special pricing
Market segmentation is used within the restaurant and foodservice industry because it helps operations target their customers.
True
False
