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Worksheetsconsumer decision making process
Total questions: 45
Worksheet time: 23mins
Which of the following is the first step of the consumer decision making process?
Information searching
Alternative evaluation
Need identification
Purchase decision
Selecting a set of brands and then considering when and where to buy describes which of the following types of purchase behavior?
Item first
Outlet first
Function first
Price first
Which of the following steps of the consumer decision making process involves comparing the product to expectations and deciding whether it is satisfying or dissatisfying?
Alternative evaluation
Post-purchase evaluation
Information searching
Need identification
Allison would like to bake a cake but realized she is out of milk. Which of the following stages of the consumer decision making process is this an example of?
Need identification
Information searching
Alternative evaluation
Purchase decision
Buying the same brand of goods is a result of which of the following types of information searching?
Internal searching
External searching
Basic searching
Extensive searching
Which of the following is NOT determined by the personality of a customer?
Whether the customer is a practical shopper
Whether the customer is loyal to certain brands
Whether the customer tends to use coupons
Whether the customer has awareness of the product
Which of the following is not part of the buyer decision proocess?
Information Search
Evaluation of Alternatives
Post Purchase Behavior
All of the other answers are part of the buyer decision process.
Steps in the buyer decision process are___________skipped.
Never
Rarely
Often
Always
During the pre-purchase part of the purchase experience, research_______________be undertaken
Must
May not
Can not
None of the other answers are correct
Marketers need to understand the______________consumers go through to evaluate alternatives.
Choices
Research
Steps
Experiences
Almost all major purchases result in some degree of _______________caused by post-purchase conflict
Passion
Compassion
Comfort
Discomfort
Which if the following is considered external stimuli?
Television Advertising
Hunger
Thirst
Fatigue
Which is NOT one of the step in decision-making process
Post-purchase evaluation
Problem Recognition
Returning the product
Purchase
What is the reason that resulted in a problem for consumer in decision-making process?
Lack of money
Out of stock
Satisfaction
All of the above
Information acquired from family friends and acquaintances is classified as
public sources
media sources
personal sources
commercial sources
True or False: Perception is an individual’s consistent pattern of interactions in response to recurring situation which forms a distinctive character
True
False
What is the energizing force which causes action to satisfy a need?
Belief
Culture
Motivation
Attitude
Which of the following is an example of a marketing source when searching for
information of a product?
Friends
The internet
School's library
Product advertisements
Which of the following steps of the consumer decision making process involves
comparing the product to expectations and deciding whether it is satisfying or
dissatisfying?
Alternative evaluation
Post-purchase evaluation
Information searching
Need identification
Mention 3 things that are the basis of the purchase decision!
goals, needs, money
money, material, methods
products, price, place
needs, goals, wants
The Consumer decision making process is remarkably consistent and almost everyone goes through a five stage decision making process as shown in exhibit below, except.....
Awareness
Product Price
Familiarity
Consideration
What is a common external stimulus in problem recognition?
Lifestyle change
Hunger
Brand campaign
Personal preference
Which strategy is important for influencing consumers during the problem recognition stage?
Offering discounts
Building brand trust
Conducting market research
Providing detailed product specifications
advice/views carry weight in making a final buying decision
REFER TO?
Initiator:
Influencer:
Decider:
Buyer:
User:
makes the actual purchase
REFER TO?
Initiator:
Influencer:
Decider:
Buyer:
User:
suggests/thinks of buying a particular product or service
REFER TO?
Initiator:
Influencer:
Decider:
Buyer:
User:
makes a buying decision or any part of it
REFER TO?
Initiator:
Influencer:
Decider:
Buyer:
User:
The number of brands that a consumer actually considers in making a purchase decision is known as
evoked set
export set
brand
product
The third step in the consumer decision making process is (a)
High- involvement purchases generally invite .........information searches
low
medium
high
A person who permits the flow of certain information and restricts flow of some set of information is called
user
Buyer
gatekeeper
initiator
What is the role of the initiator in the buying process?
Provides information or opinions that influence the buying decision
Controls the flow of information to others involved in the buying process
Makes the final purchasing decision
Recognizes a need or identifies a problem that can be solved through a purchase
Which stage of the consumer decision-making process involves evaluating different alternatives based on various criteria?
Post-Purchase Evaluation
Problem Recognition
Evaluation of Alternatives
Pre-Purchase Information Search
Which factor significantly influences consumer behavior by reflecting individual lifestyles and choices?
Lifestyle
Personality
Occupation and Economic Circumstances
Age and Stage in the Life Cycle
Which author defined consumer behavior as the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants?
Leon Schiffman
John Doe
Philip Kotler
William D. Wells
What role does personality play in influencing consumer behavior?
Shapes individual preferences and choices
Determines occupation and economic circumstances
Controls the flow of information to others
Provides information or opinions
What is the significance of psychological factors in consumer behavior?
Influence individual lifestyle and choices
Determine occupation and economic circumstances
Control the flow of information to others
Provide information or opinions
Which of the following are the types of Post purchase behaviour?
Consumer satisfaction
Consumer dissonance
Reducing Dissonance
All of the above
What does the term 'Evoked set' means ?
products that stand out
A customer's close friend
a consumer's shortlist of possible purchases
product that have caused complaints
_____________is displayed by a person while buying milk.
Selective Buying Behaviour
Routinized buying behaviour
Extnsive buying behaviour
Credence buying behaviour
Which step is not involved in low involvement products?
Need recognition
Evaluation of alternative
decision
Information search
Which of the following does NOT affect when people make a purchase?
Time Pressure
Discount Sales
Certain Holidays
Store Atmosphere
When reading a magazine, Lisa pays attention to some ads but ignores the others. Which of the following types of selective perception is this an example of?
Selective exposure
Selective attention
Selective comprehension
Selective hearing
All consumer buying decisions generally fall along a continuum of three broad categories:
Routine response behaviour, limited decision making, and intensive decision making
Intensive decision making, limited decision making, and extensive decision making.
Routine response behaviour, intensive decision making, and extensive decision making
Routine response behaviour, limited decision making, and extensive decision making.
Buyer's decisions are influenced by __________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, and personality and self-concept.
Learning
Habitual buying behaviour
Variety-seeking buying behaviour
Personal characteristics
