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WorksheetsDistribution Unit Test
Total questions: 41
Worksheet time: 23mins
Distribution correlates to the component of the marketing mix.
(a)
Product
Price
Promotion
As a part of the marketing mix, distribution involves the _______ and _______used to make products available to customers.
Pricing, promotion
Selling, financing
The _______ function involves determining the best methods and procedures to use so that prospective customers can locate, obtain, and use a business’s products and services.
Distribution
Selling
Promotion
Pricing
Which statement best describes how product distribution works?
Dividing production tasks within a company
Maximizing profit margins by selling products online
Moving products through a distribution channel so they get in front of potential customers
Finding wholesalers who will sell products at a lower cost
Distribution is successful when
Products are made available to customers in the right place at the right time in the right quantities
Products are made available to customers at the right time in large quantities
Products are made available to customers at the right time and place
Products are made available to customers
The path a product takes from the producer to the ultimate consumer. It is made up of the organizations and individuals who participate in the movement or exchange of products from the producer to the final consumer.
Distribution channel
Intensive distribution
Wholesale channel
Selective distribution
Makes up all the activities that help to ensure that the right amount of product is delivered to the right place at the right time. It involves order processing, transporting, storing, stock handling, and inventory control of materials and products.
Inventory management
Physical distribution/logistics
Ecommerce
Brick and mortar retailing
The two types of distribution channels are:
Transportation and inventory
Wholesale and retail
Direct and indirect
Agent and broker
All parties/businesses involved in a channel of distribution
Channel members
Distribution members
Direct members
Indirect members
Where does a channel of distribution begin?
With the industrial user
With the producer
With the final consumer
With the intermediary
Where does a channel of distribution end?
With the industrial user
With the producer
With the final consumer
With the intermediary
Which of the following illustrates a direct distribution channel?
Producer to retailer to consumer
Producer to wholesaler to consumer
Producer to wholesaler to retailer
Producer to consumer
All of the businesses that are involved in the process of moving products from the producer to the final consumer are known as
Brokers
Wholesalers
Intermediaries
Retailers
Which of the following does NOT represent an intermediary in a distribution channel?
Agent
Producer
Wholesaler
Retailer
What is the main purpose of distribution channel intermediaries?
To help with selling techniques
To move products to consumers
To refill inventory as needed
To promote products to consumers
__________ are independent businesses that do not own the products they sell. They act as intermediaries by bringing buyers and sellers together.
(a)
Wholesalers
Retailers
Final consumers
These types of businesses often buy in large quantities from manufacturers, store the goods, then resell them to other businesses.
Agents and brokers
Wholesalers
Retailers
Final consumers
In an indirect channel of distribution, this type of business is often the last stop between the producer and the final consumer of a product. Sells goods to the customer for personal use
Agents and brokers
Wholesalers
Retailers
Producers
This type of wholesale business manages inventory merchandising for retailers by counting stock, filling it when needed, and maintaining store displays. They provide display racks to retailers and only bill the retailer for goods sold.
Full service wholesaler
Rack jobber
Drop shipper
Agent
This is a type of business that doesn’t keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and ships it directly to the customer.
Full service wholesaler
Rack jobber
Drop shipper
Broker
Which of the following is an example of a final consumer?
A teenager buying his/her first car
A manager buying officer supplies for the business
A farmer buying seed for a crop that will be sold at market
A restaurant owner buying a new oven for the restaurant kitchen
Which of the following is an example of an industrial user?
A family buying a new home computer
A dad buying a picture frame to put on his desk at work
A hairstylist buying new scissors to perform haircuts
A teacher buying a book to read on vacation
Which of the following factors affects transportation and shipping costs?
The distance between the source and the destination
Means/mode of transportation
Size and quantity of the product to be shipped
What is the most used transportation method in terms of ton miles?
Trucks
Railroads
Pipeline
Ships/boats
These two forms of transportation are rarely slowed down by bad weather.
Boats and railroads
Trucks and pipeline
Planes and boats
Railroads and pipeline
The most flexible of the major transportation methods.
Trucks
Pipelines
Planes
Ships/boats
Almost all overseas freight is transported by
Planes
Ships
Railroads
Trucks
The major advantage of this form of transportation is speed, but a disadvantage is high cost.
Railroads
Planes
Trucks
Pipeline
This method of transportation is relatively low cost and can handle large quantities, but it has a lack of flexibility with drop off and pick up locations and schedules.
Railroad
Planes
Trucks
Pipeline
Trucking companies that provide transportation services to any businesses in their operating area for a fee are known as.
Bulk shippers
Rack jobbers
Motor carriers
Common carriers
A building designed to store large amounts of products until it can be used or sold.
Factory
Distribution center
Workplace
Warehouse
A facility used to accumulate products from several sources and then regroup, repackage, and send them as quickly as possible to the locations where they will be used.
Distribution center
Factory
Workplace
Warehouse
Distributing a brand of gum to gas stations across the United States where many people will see and purchase it is an example of:
Exclusive distribution
Intensive distribution
Selective distribution
Warehouse distribution
Being the only Mercedes Benz dealership in the north Alabama area would be an example of
Exclusive distribution
Intensive distribution
Selective distribution
Warehouse distribution
A manufacturer uses (a) distribution by using only a limited number of outlets to sell products in its geographic area.
Indirect
Direct
Intensive
A (a) refers to the items or groups of related items in an inventory unit of control. Businesses can use this to track which items are selling and which are not selling, and it also helps show which items need to be reordered.
Stock keeping unit/SKU number
Barcode
Inventory number
Vendor number
The process of buying and storing materials and products while controlling costs for ordering, shipping, and handling and storage.
Distribution
Inventory management
Warehousing
Quality control
The number of times the average inventory has been sold and replaced in a given period.
Cost of goods sold
FIFO
Inventory turnover
LIFO
Businesses that have a physical presence and offer customers a face-to-face experience are known as
Retailers
E-tailers
Brick and Mortar locations
Superstores
In the current market place, many businesses are selling retail goods online. This practice is referred to as
E-tailing
Channel Marketing
Selling
Physical Distribution
If done correctly, excellent distribution methods can overshadow customer complaints about other areas of the marketing mix such as price.
True
False
