____________________ product assortment refers to different products offered to customers.

____________________ is several related products under one brand sold by the same company for the same market.

The number of products bought at a specific time and price.

____________________ The elements that represent a company and set them apart from the competition.

The number of like products offered for sale at a specific time and price.

____________________ The incentive and reward for producing goods and services.

____________________ the main factors in marketing a product.

What should the company charge for the product?

The group to whom you want to sell your product and where your product can best capture their attention.

____________________ The process of promoting and selling a product or service.

____________________ The process of determining the best way to deliver a product or service to consumers.

This P reflects what customers are willing to pay.

Which of the following is NOT one of the 4 P's of marketing?

This P determines payment plans and credit options

Applies to products for higher profit

What represents the actual cost to pay for a service or good?

Do internal and external factors affect product pricing for retailers?

Price and cost are the same.