Promotion of a product includes all of the following except:

Any activity that helps in the exposure or sale of the product is considered to be

Before deciding on the most appropriate advertising media, it is important to

The “Got Milk” ad campaign would be an example of

Advertising designed to increase sales. It introduces new products and businesses.

The means to convey advertising messages, such as broadcast, print, internet, outdoor, or specialty

Fastest growing type of advertising. It allows for targeting of customers and instant feedback.

This form of media has a targeted audience, long life span, and a high pass along rate

This media includes television and radio, meaning that signal is transmitted

This media includes magazines and newspapers; one of the oldest forms of advertising

This media includes billboards, messages on buildings or transportation, benches, etc

Has a short lead time for advertising, large circulation in a geographic area, but poor print quality

Useful and inexpensive items given away with the business’ name printed on them.

The amount of time an audience sees or hears an advertisement

The AIDA model is based around the philosophy that to create a successful promotional method you must have the audience’s

When a sender converts a message into an idea that a receiver can understand

Any distracting information in a message transmission

A receiver’s response to a message

Businesses receive positive feedback about their promotional efforts when

Any non-paid communication about a product, service, company, or cause.

The effort to influence the target market by generating positive publicity.

Any short term incentive, activity, or material that gives consumers a direct incentive to buy

Email marketing would be considered an example of

A carefully planned and well thought out promotional mix ensures that a business has multiple strategies in place for

A promotional strategy where businesses attempt to take their products to customers through means using common sales tactics such as setting up points of sale displays, negotiations to take products directly to showroom floors, and other visible means

____________________attempts to get customers to seek out the product and can include methods like mass media promotions, word of mouth referrals, and advertised sales promotions.

Effective promotion should

_____________ is the ultimate advertising medium for many businesses because it can communicate a message with sound, action, and color.

Which of the following does not make up part of the promotional mix

The _____________________ is the vehicle by which a communication message travels. Could be television, radio, billboards, magazine, newspaper, outdoor media, etc

To establish a solid media plan and select the correct advertising mediums, advertisers should ask themselves which question?

A single exposure to an advertising message is called a/an

Which of the following situations is an example of a public relations activity?

Promotion is ultimately a

What is the key to a great promotional campaign that utilizes the promotional mix effectively?

Which of these best describes the objective of sales promotion?

The number of homes or people exposed to an advertisement

The ultimate goal of promotion is for

One of the aims of promotion is to

Two advantages that magazine advertising have over newspaper advertising are longer life spans and higher print quality.

The main goal of promotion is to generate high quality research that can be used towards marketing efforts.

The main difference between advertising and publicity is that advertising is communication a business pays for and public relations is a non-paid form of communication.

Public relations is generally considered more objective and more believable than advertising.

Publicity is easy to control, and it is always positive.

Sales promotion activities focus on generating long-term sales.

Sales promotion results are measurable, particularly with contests, coupons, and sweepstakes.

Social media is a great form of media to use when launching promotion campaigns. You just want to mindful of your image, content, and frequency when posting.

Promotion is a marketing mix element.

The four elements that make up the promotional mix are advertising, public relations, sales promotion, and personal selling