WorksheetsNPD Week 4 Review
Total questions: 10
Worksheet time: 5mins
Which of the following is a key challenge in the New Products Process?
Lack of financial resources
High product failure rates
Overdependence on traditional marketing
Strict government regulations
In the Three-Horizon Framework for innovation, what does Horizon 3 represent?
Core Innovation
Adjacent Innovation
Transformational Innovation
Incremental Innovation
According to the VRIO Framework, what factor determines whether a product provides a sustained competitive advantage?
High advertising budget
Resource rarity and inimitability
A low-cost pricing strategy
Extensive market segmentation
In the Diffusion of Innovation Theory by Everett M. Rogers, which group is the most resistant to adopting new products?
Innovators
Early Adopters
Late Majority
Laggards
Which factor is NOT part of the 4Ps of Innovation?
Product Innovation
Position Innovation
Price Innovation
Process Innovation
What is the main purpose of the Product Innovation Charter (PIC)?
To analyze consumer behavior
To set strategic direction for new product development
To increase manufacturing efficiency
To assess financial feasibility of projects
Which phase of the New Products Process involves testing prototypes and scaling up production?
Opportunity Identification
Concept/Project Evaluation
Development
Launch
What is the main reason why some new products fail during the Concept Evaluation phase?
Poor team collaboration
Unrealistic technology or production challenges
Lack of financial investment
Poor marketing strategies
What is an example of a "Must-Have" according to the Kano Model?
Expected product quality
Attractive packaging
Sustainability features
Unique flavors
What is the term for a “conditional Go” decision in the New Product Process that helps speed up innovation?
Hollow Gates
Fuzzy Gates
Risk Gates
Strategic Entry
