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WorksheetsMarketing Vocabulary Multiple Choice 1
Total questions: 20
Worksheet time: 10mins
What is the primary goal of advertising?
To increase production costs
To limit consumer choices
To inform and persuade potential customers
To decrease product demand
An angel investor is typically someone who:
Invests in large, well-established corporations
Sells stocks in the stock market
Provides financial support to startup businesses in exchange for equity
Focuses only on nonprofit organizations
In sales, what does the term "approach" refer to?
The final step in closing a sale
The process of manufacturing a product
The way a salesperson initially contacts a potential customer
The way a company selects its suppliers
A company’s target audience refers to:
A government agency that regulates advertisements
The employees who work at the company
The specific consumers a company aims to reach with its products or services
The competitors in the same industry
An autocratic management style is characterized by:
Employee participation in decision-making
Leaders making decisions without consulting employees
A hands-off approach to management
A focus only on customer opinions
Which of the following is an example of a B2B transaction?
A person subscribing to an online streaming service
A company purchasing software from another company
A grocery store selling produce to consumers
A customer buying a laptop from a retail store
A B2C company primarily sells products to:
Government agencies
Individual consumers
Other businesses
Wholesale suppliers
Baby Boomers are people born between which years?
1981 - 1996
1946 - 1964
1965 - 1980
1977 - 1994
What is the primary characteristic of a "bait and switch" sales tactic?
Advertising a product at a low price but pressuring customers to buy a more expensive item
Providing a discount to repeat customers
Selling counterfeit goods at a discounted price
Offering free shipping on online orders
The balance of payments (BOP) is a measure of:
The total economic transactions between a country and the rest of the world
A country’s total income from exports
The difference between a company’s revenue and expenses
The total amount of money a business owes to suppliers
The balance of trade refers to:
A country’s total imports compared to its total exports
A company’s total profits over time
The number of products exchanged between two companies
The amount of cash reserves held by a nation
In market segmentation, "benefits sought" refers to:
The benefits a company provides to its employees
The amount of advertising spent on a campaign
The specific advantages or value that consumers look for in a product
The financial gains a company expects from marketing a product
A bill of sale is a document that:
Records the transfer of ownership of goods from one party to another
Lists employee wages and benefits
Advertises new products to customers
Describes the features of a new product
Billboard advertising is best suited for:
Reaching a broad audience in high-traffic areas
Targeting a niche audience in a specific industry
Selling directly to customers online
Promoting products exclusively through social media
A bonus is:
A mandatory salary increase given every year
A fee paid by customers for premium services
Additional compensation given to employees as an incentive
A form of punishment for underperformance
In sales, the "boomerang" technique is used when a salesperson:
Ignores customer concerns to make a sale
Redirects an objection back to the customer as a selling point
Ends the conversation if a customer declines a purchase
Changes their approach based on customer objections
A brand is defined as:
A unique identity, including name, logo, and reputation, associated with a product or company
A type of advertisement used on social media
The total number of products a company sells
A pricing strategy used by retail stores
Brand loyalty occurs when:
A company frequently changes its product offerings
Businesses copy competitors’ products
A company rebrands itself frequently
Customers consistently prefer and purchase from the same brand
Bribery in business refers to:
The process of setting product prices
A type of loyalty program for returning customers
A company offering promotional discounts to customers
Offering something of value to influence a decision unethically
A "brick and mortar" business is one that:
Has a physical store location where customers can shop
Operates entirely online
Specializes in real estate
Exclusively sells digital products
