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WorksheetsPromotion Unit Review
Total questions: 18
Worksheet time: 18mins
What concept is illustrated in the following situation: A new business uses newspaper publicity and personal selling to attract customers and plans a special sales event to generate publicity for its grand opening.
Advertising media
Institutional promotion
Product promotion
Promotion
The Walt Disney Company promoted Pocahontas by giving away free vacations to Walt Disney World through sign-ups in Target stores. This is an example of what kind of promotional tool?
Publicity
Sales promotion
Advertising
Personal selling
Coca-Cola's "Always the real thing" campaign is an example of what type of promotion?
Taste
Company
Service
Product
Businesses seeking to target the teenage market often use
newspapers.
specialty advertising.
direct mail.
broadcast media.
An effective promotional mix is important because it helps a business
obtain customers.
generate publicity.
place advertising.
influence vendors.
Which advertising medium offers the advantage of locating the promotional message near the point of purchase?
Newspapers
Billboards
Television
Direct mail
For most businesses, the ultimate goal of using promotion is to
control consumer demand.
introduce new products.
sell goods or services.
get people into the business.
Which of the following is a use of product promotion:
Informing customers about product features
Highlighting social or environmental issues
Recruiting new employees
Changing attitudes toward the company
An advantage of newspaper advertising over television and radio promotion is more
consumer interest in the ads.
effective use of color.
sensory appeal.
prestige from being local.
Broadcast advertising is an example of ____________ media.
transit
promotional
Pat's Pizza Place has introduced a new, low-fat pizza crust. In its advertising, it describes how tasty and healthy the low-fat crust is. Pat's Pizza Place is using which of the following promotional communication characteristics:
Factual
Persuasive
Relevance
Repetitious
An ad featuring a business's support of the Red Cross is an example of _____________ advertising.
Product
Promotional
Broadcast
Which of the following is true about the promotional mix:
The promotional mix should always stay the same over time.
All businesses can benefit from the same promotional mix.
The promotional mix plays a key role in obtaining customers.
Advertising is the best promotional mix element.
Which of the following is an example of a persuasive message that businesses write:
Handwritten note
Collection letter
Interoffice memo
A promotion that makes false or exaggerated claims about a product is considered to be
stereotypical
deceptive
offensive
manipulative
any form of communication used to inform, persuade, or remind
promotion
place
price
product
What is the role of 'Promotion' in the marketing mix?
To determine the product's features
To set the product's price
To communicate the product's benefits to the target market
To choose the product's distribution channels
