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WorksheetsPaid Search Assessment
Total questions: 11
Worksheet time: 2mins
Which of the following factors determines an ad's position in Google Ads?
Maximum bid only
Quality Score and Ad Rank
The number of impressions
Daily budget allocation
What is the primary function of negative keywords?
Increase the number of ad impressions
Exclude irrelevant search queries from triggering ads
Boost ad rank automatically
Increase CPC bids
Which campaign type allows ads to show across Search, Display, YouTube, Gmail, and Discover?
Standard Search Campaigns
Performance Max Campaigns
Smart Display Campaigns
Dynamic Search Ads
Which bidding strategy is best suited for maximizing conversions while staying within a target CPA?
Maximize Clicks
Target ROAS
Target CPA
Manual CPC
Which of the following is NOT a component of Google Ads Quality Score?
Expected Click-Through Rate (CTR)
Landing Page Experience
Ad Relevance
Ad Extension Type
Which tool is used to make bulk edits in Google Ads?
Google Analytics
Google Ads Editor
Google Tag Manager
Google Merchant Center
What is the main purpose of ad extensions?
To increase CPC
To provide additional information and improve CTR
To decrease ad spend
To shorten ad length
What does SA360 allow advertisers to do?
Manage and optimize campaigns across multiple search engines
Automate display ad placements
Improve organic rankings on Google
Increase CPC bids
Which match type provides the most control over which search queries trigger an ad?
Broad Match
Phrase Match
Exact Match
Broad Match Modified
Which audience targeting method allows advertisers to reach users who previously visited their site?
Affinity Audiences
In-Market Audiences
Remarketing Lists for Search Ads (RLSA)
Customer Match
Which metric is most useful for determining ad copy effectiveness?
Bounce Rate
Click-Through Rate (CTR)
Impression Share
Cost per Conversion
