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WorksheetsS/E Marketing - Chapter 2 Test Review
Total questions: 23
Worksheet time: 12mins
Price, quality, service, and the enjoyment gained from a sport influence customer satisfaction.
True
False
Increased consumer demand for sports entertainment events typically results in lower prices and less competition.
True
False
What is the primary goal of the marketing concept?
To increase sales at all costs
To meet customer needs and wants
To reduce production costs
To focus solely on advertising
Which of the following is a key marketing mix component about the marketing concept?
Public relations
Product, price, place, and promotion
Employee satisfaction
Market share analysis
What is the breakeven point?
The point at which total revenue equals total costs
The level of sales where profits are maximized
The point where fixed costs exceed variable costs
The total sales needed to achieve a profit margin
A target market is a specific group of consumers a business wants to reach.
True
False
A marketing segment is a large group of consumers within a small market that share no characteristic.
True
False
Who does mass marketing appeal to?
People between the ages of 18-25
A small, specific group of people
A large, general group of people
People over the age of 50
What is market share?
The percentage of total sales of a product or service that a company expects to capture in relation to its competitors
An attempt to add appeal to a large general group
A group of consumers within a larger market who share one or more characteristics
People who have nothing in common
Which is not a market segmentation?
Geographic Segmentation
Demographic Segmentation
Behavioral Segmentation
Cost Segmentation
____ spend billions of dollars each year on clothing, food, and numerous entertainment goods and services making them a good target for marketers.
Millennials
Employees
Retirees
Teenagers
Customer service agents can be the difference between a pleasant and unpleasant experience at sports and entertainment events.
True
False
Customer relationships should continue after the sale of goods and services?
True
False
What does the A stand for in the FAST strategy for customer service?
Action
Apply
Address
Assertive
What does the F in Fast strategy stand for?
Fun
Fast
Focus
First
What does passion from customer service representatives result in?
Energy
A good experience
Profit
All of the above
What is an example of Bad customer service?
Not giving any options
Being rude
A and B
Helping find accommodations for customers
The bottom of Maslow's Hierarchy of Needs pyramid is self actualization.
True
False
Two major goals of marketing is to determine what customers want and how much they are willing to pay.
True
False
Patronage purchases happen when a customer continues to buy from a brand because of satisfaction with their products or services.
True
False
Which of these is an example of an emotional purchase?
Buying a sports car to impress friends
Purchasing an item on sale due to a need
Ordering food based on nutritional value
Buying winter clothes for the season
Which of the following best describes a rational purchase?
Buying concert tickets based on your favorite artist
Purchasing a laptop after careful research on features and price
Picking up a snack at the checkout because you’re hungry
Buying a limited-edition item based on excitement
What does comparative advantage refer to?
The ability to produce goods or services more efficiently than competitors
A competitive pricing strategy
A market share advantage
A legal advantage in marketing
