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WorksheetsPublic Relations & Advertising Quiz
Total questions: 25
Worksheet time: 13mins
What is the primary goal of public relations (PR)?
Selling products directly
Shaping public perception and managing reputation
Creating viral social media trends
Designing advertising campaigns
The #FreeBritney movement used what PR strategy?
Paid celebrity endorsements
Press releases and paid advertisements
Earned media, social media activism, and legal pressure
A viral ad campaign by Britney Spears’ management
What is “earned media”?
Media exposure paid for by companies
Unpaid media coverage gained through PR efforts
Performance-based advertising
Shared media on social platforms
Which theory explains why people change beliefs to reduce psychological discomfort?
Elaboration Likelihood Model
Cognitive Dissonance Theory
Social Judgment Theory
Uses and Gratifications Theory
What rhetorical appeal builds credibility?
Pathos
Logos
Ethos
Kairos
What is the “central route” in persuasion?
A high-budget advertising strategy
A deep-thinking process for evaluating messages
A shortcut that relies on surface-level persuasion
A political campaign tactic
Who is known as the “father of modern PR”?
Ivy Lee
Arthur W. Page
Edward Bernays
Elon Musk
What is a key lesson from Johnson & Johnson’s 1982 Tylenol crisis?
Ignoring the media is the best crisis response
Crisis communication should be transparent and proactive
Companies should never recall products
Hiding information builds trust
What type of media is paid for directly by advertisers?
Earned media
Paid media
Public media
Shared media
Which advertising metric measures cost per 1,000 impressions?
ROI
CPC
CPM
SEM
What historical event demonstrated the direct effects model of media influence?
Two-Step Flow Theory
War of the Worlds radio panic
Elaboration Likelihood Model
Uses and Gratifications
What type of advertising uses user data for personalized targeting?
Performance-based advertising
Behavioral advertising
Print advertising
Guerrilla marketing
What was the purpose of the Fairness Doctrine (1949-1987)?
To regulate product placement in movies
To ensure balanced political viewpoints in advertising
To ban direct-to-consumer ads
To require equal air time for celebrities
What is Integrated Marketing Communications (IMC)?
A law that regulates advertising
A strategy combining PR, advertising, and social media
A political campaign method
A print-media-only strategy
Which of the following is NOT a traditional advertising channel?
Print media
Social media influencers
TV commercials
Direct mail
The #FreeCuthbert campaign showed how humor can be used effectively in PR.
True
False
Earned media requires direct payment for coverage.
True
False
The peripheral route of persuasion relies on strong arguments rather than surface cues.
True
False
Crisis communication should always involve transparency and quick responses.
True
False
Edward Bernays used psychology to influence public opinion.
True
False
Nike’s Colin Kaepernick ad campaign used ethos, pathos, and logos effectively.
True
False
The Fairness Doctrine is still enforced today to regulate political ads.
True
False
Search Engine Marketing (SEM) is a free form of media exposure.
True
False
Integrated Marketing Communications (IMC) blends PR, advertising, and digital marketing.
True
False
AI and influencer marketing are expected to decline in the future of advertising.
True
False
