WorksheetsEcom
Total questions: 15
Worksheet time: 6mins
Which of the following is NOT a valid reason for product feed disapproval in Google Merchant Center?
Missing GTIN
Title includes promotional text
Product description under 100 characters
Product out of stock
In Google Shopping Ads, using negative keywords can help improve your campaign ROAS
True
False
Which metric best helps evaluate the profitability of repeat purchases in an e-commerce setup?
ROAS
CAC
LTV
AOV
In an Amazon Sponsored Products campaign, which match type gives you the most control over exact queries?
Broad
Phrase
Exact
Auto
Lookalike Audiences always outperform Custom Audiences in Meta Ads when targeting cold leads.
True
False
What is the primary role of a DataLayer in an e-commerce setup?
To store UTM parameters permanently
To pass structured data to analytics or tags
To generate XML product feeds
To host JSON-LD for SEO
What should be the first step if your Inspectlet heatmaps show a consistent drop-off at the second checkout step?
Add urgency-based CTAs
Reduce the number of form fields
Enable auto-apply coupons
Change the product title
Google Trends shows product interest data based on absolute search volume.
True
False
In Amazon A+ content, which of the following modules is typically used to highlight product comparisons?
Standard Image & Text Overlay
Standard Four Image & Text
Standard Single Image & Specs
Standard Comparison Chart
Adding emojis in SEO product titles always improves CTR across all platforms.
True
False
In Google Shopping Ads, which factor does NOT directly impact Quality Score?
CTR
Landing page experience
Bid Amount
Feed formatting
Which is the most effective strategy to reduce CAC while scaling a Meta campaign?
Narrowing your audience size
Combining high-performing lookalikes into one ad set
Increasing manual bid cap
Reducing creative refresh frequency
Your Shopify store is getting 1000+ daily visits from paid traffic, but your conversion rate is stuck at 0.7%. Which is the most diagnostic first step?
Launch a sitewide sale
Change your product feed titles
Increase your Meta budget to double traffic
Run Inspectlet or Hotjar session recordings
A product trending on Google Trends with a score of 95 in India does not indicates high buyer intent.
True
False
You are seeing Meta campaigns perform well on Add-to-Cart, but very few checkouts. GA4 shows 80% drop at payment stage. What do you debug first?
Payment gateway errors or trust indicators
Add-to-cart pixel
Meta creative
UTM mismatch
