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WorksheetsExam 3 Quiz Game
Total questions: 30
Worksheet time: 15mins
Which of the following best defines earned media?
Paid advertising
Publicity gained through promotional efforts
Direct mail campaigns
Sponsored content
Which of the following best defines rhetoric?
The art of effective or persuasive speaking or writing
A type of media advertisement
A form of digital marketing
A method of data analysis
Which of the following best defines the rhetorical triangle?
A geometric shape used in design
A model for understanding the relationship between speaker, audience, and message
A type of advertising strategy
A method of statistical analysis
Which of the following best defines logos?
A symbol or design representing a brand
An appeal to logic and reason
A type of digital advertisement
A form of media bias
Which of the following best defines pathos?
An appeal to emotion
A type of media outlet
A form of logical reasoning
A method of data collection
Which of the following best defines ethos?
An appeal to credibility or character
A type of digital marketing
A form of statistical analysis
A method of audience segmentation
Which of the following best defines theory of cognitive dissonance?
A theory about media influence
A psychological theory about conflicting beliefs
A model for advertising effectiveness
A method of audience analysis
Which of the following best defines elaboration likelihood model (ELM)?
A model of persuasion
A type of media advertisement
A form of digital marketing
A method of data analysis
Which of the following best defines branding?
The process of creating a unique image for a product
A type of media advertisement
A form of digital marketing
A method of data analysis
Which of the following best defines click-through rate (CTR)?
The percentage of users who click on an ad
A type of media advertisement
A form of digital marketing
A method of data analysis
Which of the following best defines product placement?
The inclusion of a product in media content
A type of media advertisement
A form of digital marketing
A method of data analysis
Which of the following best defines citizen journalism?
News reported by the general public
A type of media advertisement
A form of digital marketing
A method of data analysis
Which of the following best defines surveillance (as a function of media)?
Monitoring and reporting events
A type of media advertisement
A form of digital marketing
A method of data analysis
Which of the following best defines correlation (as a function of media)?
Linking events and issues
A type of media advertisement
A form of digital marketing
A method of data analysis
Which of the following best defines the two-way symmetric model?
A model of communication focusing on mutual understanding
A type of media advertisement
A form of digital marketing
A method of data analysis
Which of the following best defines interstitial ads?
Ads that appear between content pages
A type of media advertisement
A form of digital marketing
A method of data analysis
Which of the following best defines viral marketing?
Marketing that spreads rapidly online
A type of media advertisement
A form of digital marketing
A method of data analysis
Which of the following best defines advertorial?
An advertisement in the form of editorial content
A type of media advertisement
A form of digital marketing
A method of data analysis
Which of the following has been the main source of revenue for news outlets for the last 100 years?
Advertising
Subscriptions
Donations
Government funding
Which of the following are strategies that newspapers have had to resort to in order to compensate for loss of advertisers to digital?
Reducing the number of pages
Increasing print runs
Expanding international coverage
Hiring more staff
Which of the following best explains the role of minority newspapers in the development of journalism?
Minority voices introduced the value of diversity to journalism while promoting more nuanced and balanced alternative perspectives to issues of the day.
They focused solely on entertainment news.
They were the first to use color printing.
They primarily covered international news.
How did the penny press revolutionize the content of newspapers?
By introducing color photography.
By making news accessible to a broader audience with affordable pricing.
By focusing exclusively on political news.
By eliminating advertisements.
Which of the following best explains the significance of James Gordon Bennett?
He invented the printing press.
He established the first radio station.
He introduced the concept of timely news reporting.
He was the first to broadcast news on television.
Which technological development helped news become more objective?
The emergence of the news wire service in the 1840s
The invention of the television
The development of the internet
The creation of social media platforms
Which of the following technological advancements caused a decline in newspapers’ profitability?
The ascent of radio in the 1920s
The emergence of the news wire service in the 1840s
The penny press
None of the above cause a decline in newspapers’ profitability
Which of the following best explains the significance of journalist Edward R. Murrow?
He set the standard for journalistic excellence during TV’s golden age
He was the first to report live from a war zone
He invented the radio
He was the first to use a teleprompter
Which of the following best explains the impact of 24-hour news channels?
They left a much larger news hole to fill
They lowered standards for what stations deem newsworthy
They encouraged repetitive or promotional content
All of the above
Which of the following best explains the goal of strategic communications?
To persuade an audience to think or behave as the communicator wishes
To provide unbiased information to the public
To entertain the audience with engaging content
To create confusion among competitors
Which of the following best explains the significance of Ivy Ledbetter Lee in the development of public relations?
He was the first to use social media for PR campaigns
He introduced the concept of crisis management
He developed the first PR agency
He was known for his work in advertising
Which of the following best explains the significance of Edward L. Bernays?
He was a pioneer in the field of public relations
He invented the press release
He was the first to use television for PR
He focused on political campaigns
