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WorksheetsEXAM: WOW! - TYPOGRAPHY AND LOGO DESIGN (2nd PERIOD)
Total questions: 33
Worksheet time: 33mins
What Gestalt principle is based on perceiving complex images as simplified forms?
Symmetry
Simplicity
Emergence
Continuation
Proximity
What Gestalt principle is based on mirroring elements on either side of a central axis, which creates a sense of equilibrium?
Common Fate
Symmetry
Similarity
Simplicity
Closure
What Gestalt principle is based on seeing the entirety of objects automatically rather than as individual parts?
Symmetry
Simplicity
Figure-Ground
Continuation
Emergence
Which Gestalt principle is seen here?
Closure
Proximity
Emergence
Continuity
Common Fate
What is the Gestalt principle where you see either an image (positive space) or its surroundings (negative space)?
Continuation
Emergence
Figure-Ground
Simplicity
Symmetry
Which Gestalt principle is seen here?
Closure
Continuity
Figure-Ground
Symmetry
Proximity
Which Gestalt principle is seen here?
Proximity
Closure
Similarity
Figure-Ground
Common Fate
Which Gestalt principle is seen here?
Figure Ground Perception
Similarity
Closure
Proximity
Gestalt principles are _____.
the process of creating a visual symbol or mark to represent a brand.
the art of arranging type to make written language legible.
digital images created using mathematical equations to define points, lines and shapes.
the concepts that describe how humans perceive objects.
digital images represented as a grid of tiny, colored squares called pixels.
What is the definition of a logo, in your words?
Another name for a logo is a ______.
icon
mark
emblem
brand
symbol
Match the term with each concept of the golden rules of logo design:
Simplicity
Memorability
Timelessness
Versatility
Appropriateness
What kind of logo is the Burger King logo?
Wordmark
Pictorial
Emblem
Abstract
Combination mark
What kind of logo is the CIA logo?
Lettermark
Pictorial
Emblem
Abstract
Combination mark
What kind of logo is the Kellogg's logo?
Abstract
Wordmark
Emblem
Pictorial
Lettermark
What kind of logo is the Home Box Office logo?
Wordmark
Pictorial
Lettermark
Abstract
Combination mark
What kind of logo is the British Petroleum logo?
Wordmark
Pictorial
Emblem
Abstract
Combination mark
Another name for a wordmark logo is a monogram logo.
True
False
What type of logo combines text and images as a versatile choice to reinforce a brand?
Pictorial
Wordmark
Emblem
Abstract
Combination mark
What type of logo works for companies that want to create a wholesome atmosphere by appealing to families and children?
Wordmark
Abstract
Pictorial
Mascot
Combination mark
It is a good practice to review the logos in color and in black and white versions.
True
False
What is the definition of typography?
(a)
Converting text into editable shapes in Adobe Illustrator is called _________.
Unite
Expand
Outlines
Merge
How can you adjust the tracking of a text in Illustrator?
Change the canvas size
Use the tracking option in the Character panel
Adjust the opacity
Use the pen tool
Sans serif typefaces are considered _____.
elegant
informal
formal
outdated
Serif typefaces are considered _______.
elegant
informal
formal
outdated
The terms "typeface" and "font" are interchangeable.
True
False
What is a typeface?
Elements used to create the space between pairs of letters.
A specific style of letters and punctuation marks that share a standard design.
A subset created by altering text using different weights, such as Arial bold.
Elements made up of images instead of words.
What kind of typeface is this?
Sans serif
Oldstyle
Script
Modern
Serif
What kind of typeface is this?
Sans serif
Oldstyle
Script
Modern
What is the height of a letter that is 72 points?
1/2 of an inch
3/4 of an inch
1 inch
2 inches
____ is the space between lines of text
Leading
Kerning
Tracking
Vertical space
The ability to place text along the edge of an open or closed path is called _______.
Shape building
Expand
Outline
Pathfiner
Type on a path
