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WorksheetsQuiz de Marketing Digital
Total questions: 92
Worksheet time: 46mins
Que signifie SEO ?
Search Engine Optimization
Social Engagement Opportunity
Sales Enhancement Operation
Strategic Editorial Outline
Que représente l'acronyme SEA ?
Search Engine Advertising
Social Enterprise Alliance
Strategic Economic Advantage
Sales and Engagement Analytics
Que signifie l'acronyme CRM ?
Creative Resource Management
Customer Relationship Management
Content Relevance Metrics
Campaign Results Measurement
Que signifie l'acronyme CMS ?
Customer Management System
Content Marketing Strategy
Content Management System
Campaign Management Solutions
Que représente l'acronyme KPI ?
Key Performance Indicator
Knowledge Process Integration
Key Project Initiative
Knowledge Product Innovation
Que signifie l'acronyme ROI ?
Rate of Interest
Return on Investment
Reach of Influence
Range of Impact
Que représente l'acronyme CTR ?
Customer Through Rate
Click-Through Rate
Conversion Tracking Result
Creative Traffic Ratio
Que signifie l'acronyme UX ?
User eXperience
Ultimate eXpectation
Universal eXchange
Unified eXecution
Que représente l'acronyme CAC ?
Customer Acquisition Cost
Creative Advertising Campaign
Consumer Awareness Campaign
Content Approval Cycle
Que signifie l'acronyme LTV ?
Lifetime Transaction Value
Long-Term Vision
Lifetime Value
Loyalty Tracking Value
Que signifie URL ?
Uniform Resource Locator
Universal Reporting Language
User Related Link
Unified Retrieval Logic
Que signifie CTA ?
Customer Targeting Action
Call To Action
Content Transformation Algorithm
Creative Team Assembly
Que représente l'acronyme PPC ?
Pay Per Click
Post Promotion Campaign
Page Performance Calculation
Public Participation Contest
Que signifie UI ?
User Interface
Ultimate Impact
Universal Identification
User Integration
Que représente l'acronyme RSS ?
Rich Site Summary
Rapid System Support
Real Simple Syndication
Recurring Service Subscription
Que signifie SERP ?
Search Engine Results Page
Strategic Enterprise Resource Planning
Sales Engagement Reporting Platform
Social Equity and Responsibility Program
Que représente l'acronyme CPM ?
Cost Per Message
Clicks Per Minute
Cost Per Mille (thousand)
Creative Project Management
Que signifie GDPR ?
Global Data Protection Regulations
General Data Protection Regulation
Governed Data Provisioning Rules
Guaranteed Data Privacy Rights
Que représente l'acronyme SEM ?
Social and Ethical Marketing
Search Engine Marketing
Strategic Engagement Model
Sales Efficiency Metrics
Que signifie API ?
Advanced Programming Interface
Application Programming Interface
Automated Protocol Integration
Analytical Process Implementation
Que représente l'acronyme A/B testing ?
Automated Branding Test
Algorithm Based Testing
Alternative/Baseline Testing
Always Be Testing
Que signifie LTV ?
Long-Term Value
Lifetime Transaction Value
Lifetime Value
Loyal Traffic Volume
Que représente l'acronyme CMS ?
Customer Management System
Content Marketing Strategy
Content Management System
Campaign Management Solutions
Que signifie CAC ?
Customer Acquisition Cost
Creative Advertising Campaign
Consumer Awareness Campaign
Content Approval Cycle
Que représente l'acronyme UX ?
User eXperience
Ultimate eXpectation
Universal eXchange
Unified eXecution
Que signifie DMP ?
Digital Marketing Platform
Data Management Platform
Direct Marketing Program
Dynamic Marketing Process
Que représente l'acronyme CTR ?
Customer Through Rate
Click-Through Rate
Conversion Tracking Result
Creative Traffic Ratio
Que signifie CPA ?
Cost Per Action
Creative Performance Assessment
Customer Profit Analysis
Campaign Planning Approach
Que représente l'acronyme ROI ?
Rate of Interest
Return on Investment
Reach of Influence
Range of Impact
Que signifie SEO ?
Search Engine Optimization
Social Engagement Opportunity
Sales Enhancement Operation
Strategic Editorial Outline
Que signifie DAU/MAU ?
Daily Active Users / Monthly Active Users
Digital Advertising Units / Mobile Advertising Units
Direct Audience Uplift / Marketing Audience Uplift
Daily Application Usage / Monthly Application Usage
Que représente l'acronyme CRMs ?
Client Relationship Management System
Comprehensive Reporting and Management Solutions
Customer Relationship Management System
Collaborative Resource Management Strategies
Que signifie CDN ?
Content Delivery Network
Creative Design Narrative
Customer Data Navigation
Campaign Deployment Node
Que représente l'acronyme ARR ?
Annual Recurring Revenue
Accelerated Revenue Return
Automated Reporting Resource
Advanced Revenue Reco
Que représente l'acronyme ARR ?
Annual Recurring Revenue
Accelerated Revenue Return
Automated Reporting Resource
Advanced Revenue Recognition
Que signifie UTM ?
Universal Tracking Module
Unified Target Market
Urchin Tracking Module
User Traffic Measurement
Que représente l'acronyme CPC ?
Cost Per Conversion
Customer Purchase Cycle
Cost Per Click
Creative Planning Cycle
Que signifie IP ?
Internet Protocol
Intellectual Property
Initial Phase
Integrated Platform
Que représente l'acronyme SaaS ?
Sales as a Service
Software as a Service
Strategic Assets and Solutions
System Automation and Support
Que signifie UI/UX ?
Unified Interface/User eXperience
User Interface/User eXperience
Ultimate Interaction/User eXperience
User Integration/User eXpectations
Que représente l'acronyme MVP ?
Most Valuable Player
Minimum Viable Product
Maximum Value Proposition
Marketing Value Potential
Que signifie CLV (ou parfois CLTV) ?
Customer Lifetime Vision
Customer Lifetime Value
Client Loyalty Verification
Customer Loyalty Volume
Que représente l'acronyme DSP ?
Digital Service Provider
Demand-Side Platform
Data Stream Processing
Dynamic Sales Process
Que signifie SMM ?
Strategic Marketing Management
Social Media Marketing
Sales and Marketing Metrics
Simplified Marketing Methodology
Que représente l'acronyme PII ?
Publicly Identifiable Information
Personally Identifiable Information
Private Internet Identifier
Personalized Interaction Index
Que signifie RSS ?
Rich Site Summary
Rapid System Support
Really Simple Syndication
Recurring Service Subscription
Que représente l'acronyme API ?
Advanced Programming Interface
Application Programming Interface
Automated Protocol Integration
Analytical Process Implementation
Que signifie CRO ?
Customer Relations Optimization
Conversion Rate Optimization
Creative Resource Output
Campaign Results Overview
Que représente l'acronyme SERM ?
Search Engine Results Monitoring
Social Engagement Resource Management
Search Engine Reputation Management
Strategic Enterprise Risk Management
Que signifie KPI ?
Key Performance Indicator
Knowledge Process Integration
Key Project Initiative
Knowledge Product Innovation
Que représente l'acronyme ICP ?
Ideal Customer Profile
Integrated Communication Plan
Initial Customer Phase
Internal Communication Protocol
Que représente l'acronyme AdTech ?
Advanced Technology
Advertising Technology
Adaptive Technology
Analytical Technology
Que signifie IOT ?
Information On Technology
Internet Of Things
Integrated Online Tools
Innovation Of Tomorrow
Que représente l'acronyme AR/VR ?
Advanced Reality/Virtual Reality
Augmented Reality/Virtual Reality
Applied Research/Virtual Resources
Automated Response/Virtual Response
Que signifie CDP ?
Customer Data Platform
Creative Development Process
Campaign Deployment Protocol
Client Data Protection
Que représente l'acronyme DCO ?
Dynamic Content Optimization
Digital Campaign Optimization
Data-Centric Output
Direct Customer Offer
Que signifie RTB ?
Real-Time Bidding
Return to Business
Real-Time Business
Revenue Through Bidding
Que représente l'acronyme SaaS ?
Sales as a Service
Software as a Service
Strategic Assets and Solutions
System Automation and Support
Que signifie GDPR ?
Global Data Protection Regulations
General Data Protection Regulation
Governed Data Provisioning Rules
Guaranteed Data Privacy Rights
Que représente l'acronyme AI ?
Advanced Intelligence
Artificial Intelligence
Automated Interaction
Analytical Insight
Que signifie MarTech ?
Marketing Trends
Marketing Technology
Market Techniques
Marketing Trials
Que représente l'acronyme IDFA ?
Identifier for Advertisers
Integrated Data for Advertising
Individual Data Framework Agreement
Internal Data Flow Architecture
Que signifie eCPM ?
Estimated Cost Per Mille
Effective Cost Per Mille
Enhanced Cost Per Mille
Extrapolated Cost Per Mille
Que représente l'acronyme LTV: CAC ?
Lifetime Trend Value : Customer Acquisition Cost
Lifetime Value : Customer Acquisition Cost Ratio
Long-Term Value : Campaign Acquisition Cost
Lifetime Valuation : Client Allocation Cost
Que signifie NPS ?
Net Promotion Score
Net Promoter Score
Network Preference System
New Product Strategy
Que représente l'acronyme PQL ?
Premier Quality Lead
Product Qualified Lead
Priority Qualifying Level
Potential Qualifying Lead
Que signifie ROIAS ?
Return On Investment in Advertising Spend
Return On Internet Advertising Solutions
Revenue Optimization from Advertising Strategies
Return On Integrated Advertising
Que signifie ROIAS ?
Return On Investment in Advertising Spend
Return On Internet Advertising Solutions
Revenue Optimization from Advertising Strategies
Return On Integrated Advertising Systems
Que représente l'acronyme SQL ?
Sales Qualified Lead
Strategic Qualification Level
System Quality Log
Sales Quality Listing
Que signifie TOFU/MOFU/BOFU ?
Top of Funnel Usage/Middle of Funnel Usage/Bottom of Funnel Usage
Top of Funnel/Middle of Funnel/Bottom of Funnel
Total Organic Funnel Uplift/Marketing Optimization Funnel Uplift/Brand Optimization Funnel Uplift
Trend Observation Funnel/Market Optimization Funnel/Brand Optimization Funnel
Que représente l'acronyme WCM ?
Web Content Management
Workflow Content Management
Web Customer Metrics
Website Campaign Monitoring
Que signifie Attribution Modeling ?
Attributing credit to different marketing touchpoints for conversions
Automated Tracking Technology Implementation Budgeting
Assessing Traffic Trends Based on Online Networks
Advanced Targeting Techniques in Online Marketing
Que représente l'acronyme ABM ?
Automated Brand Management
Account-Based Marketing
Advanced Business Metrics
Accelerated Brand Momentum
Que signifie CPL ?
Cost Per Lead
Creative Project Lead
Customer Priority Level
Campaign Performance Log
Que représente l'acronyme DAAS ?
Data As A Service
Digital Asset Allocation Strategy
Direct Advertising Automation System
Dynamic Advertising Analysis Solution
Que signifie IAB ?
International Advertising Bureau
Interactive Advertising Bureau
Innovative Advertising Brand
Integrated Advertising Benchmark
Que représente l'acronyme MQL ?
Marketing Qualified Lead
Most Qualified Listing
Market Qualifying Level
Maximum Qualifying Lead
Que signifie OVP ?
Online Video Platform
Optimal Value Proposition
Online Viewing Preference
Open Visibility Protocol
Que représente l'acronyme SDK ?
Software Development Kit
Strategic Data Knowledge
System Design Kernel
Simplified Data Kit
Que signifie VOD ?
Video On Demand
Virtual Online Display
Visual Output Data
Validated Online Demand
Que représente l'acronyme XML ?
eXtensible Markup Language
eXecutable Marketing Link
eXcellent Metric Ledger
eXtreme Marketing Logic
Que signifie Zero-Party Data ?
Data collected without user consent
Data not used for marketing purposes
Data intentionally and proactively shared by the customer
Data that has no value for the company
Que représente l'acronyme AI-CD β ?
Advanced Integrated - Campaign Director Beta
Artificial Intelligence - Creative Director Beta
Automated Intelligence - Content Development Blueprint
Augmented Intelligence - Campaign Deployment Beta
Que signifie AtAwAdAc ?
Anytime, Anywhere, Any Device, Any Content
Advanced Technology, Any Web Application, Advanced Data Collection
Automated Testing, Anytime Access, Application Deployment
Analytical Tools, Advanced Web Design, Application Creation
Que représente l'acronyme FLoC ?
Federated Learning of Cohorts
Focused Learning on Content
Federated Listing of Customers
Flexible Listing of Content
Que signifie GIGO ?
Garbage In, Garbage Out
Great Insights, Great Outcomes
General Input, General Output
Global Intelligence, Global Objectives
Que représente l'acronyme KHOL ?
Key High-Level Officer
Key Opinion Holder
Key High-Value Opportunity Locator
Knowledge Hub Online
Que signifie CPD ?
Continuous Professional Development
Core Product Definition
Customer Partnership Deal
Campaign Planning Document
Que représente l'acronyme IIOT ?
Intelligent Internet of Things
Industrial Internet of Things
Integrated Internet Online Technology
Innovative Industrial Online Tools
Que signifie DN/DV ?
Digital Network/Data View
Distribution Numerique/Distribution Valeur
Dynamic Network/Digital Volume
Data Network/Digital Velocity
Que représente l'acronyme ASF ?
Advanced Software Foundation
Apache Software Foundation
Applied System Framework
Automated System Function
Que signifie GRP ?
General Response Protocol
Gross Rating Point
Global Reporting Protocol
Growth Rate Projection
