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WorksheetsCHAPTER 2 CONSUMER BEHAVIOUR
Total questions: 20
Worksheet time: 10mins
In a family purchase decision, the ‘decision maker’ is the one who physically buys the product, whereas the ‘consumer’ is the family member who uses it.
TRUE
FALSE
Need recognition in consumers can be triggered by both internal and external stimuli, such as a sensation of hunger or an appealing advertisement.
TRUE
FALSE
Consumer behavior only focuses on the act of purchasing a product.
TRUE
FALSE
External information search involves seeking out information from personal experiences and memories related to a product.
TRUE
FALSE
Emotional factors play a significant role in influencing consumer purchasing decisions, often more than rational factors.
TRUE
FALSE
The evaluation stage is one way to begin narrowing the number of choices in the evoked set: pick a product attribute and then exclude all products in the set that don’t have that attribute.
TRUE
FALSE
Extensive decision-making is necessary for high-involvement products, which are typically more expensive or infrequently purchased items.
TRUE
FALSE
During an internal information search, consumers rely on publicly available sources, such as reviews or media articles, to recall past experiences with products.
TRUE
FALSE
Limited decision-making applies to products that are very familiar and low-cost, like bread or bottled water, requiring minimal time or effort for decision-making.
TRUE
FALSE
Psychological factors like learning and motivation can affect consumer behavior and purchasing decisions.
TRUE
FALSE
Which of the following is NOT one of the psychological factors affecting consumer behavior?
Motivation
Perception
Income
Learning
Consumer behavior is not just about the act of buying, but also involves ____ and ____.
saving and investing
using and disposing
planning and selling
analyzing and budgeting
A product attribute that consumers use to compare alternatives and make choices is part of the ____ stage.
need recognition
purchase decision
evaluation of alternatives
post-purchase behavior
Culture, social class, and family traditions are examples of ____ factors influencing consumer behavior.
psychological
cultural
individual
emotional
After buying a new phone, Lisa feels unsure if she made the right choice. This emotional discomfort is called:
post-purchase satisfaction
selective perception
emotional pricing
cognitive dissonance
Which of the following is a stage in the consumer decision-making process?
Brand loyalty
Impulse buying
Social influence
Post-purchase evaluation
In consumer behavior, _______ refers to a person's learned tendency to respond consistently toward an object or idea.
attitude
belief
self-concept
motivation
A family is discussing which car to buy. The father, who will be paying for the car, listens to everyone’s opinions but ultimately decides on the model. In this scenario, the father is the _______.
purchaser
decision maker
opinion leader
influencer
Which of the following factors is considered an emotional factor that can impact consumer behavior?
Personal values
Brand reputation
Peer influence
Price sensitivity
Maria sees an advertisement for a new perfume and decides to buy it to reward herself. Which factor most likely triggered her need recognition?
Internal stimulus
Social class
External stimulus
Self-concept
