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CHAPTER 2 CONSUMER BEHAVIOUR

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

In a family purchase decision, the ‘decision maker’ is the one who physically buys the product, whereas the ‘consumer’ is the family member who uses it.

a)

TRUE

b)

FALSE

2.

Need recognition in consumers can be triggered by both internal and external stimuli, such as a sensation of hunger or an appealing advertisement.

a)

TRUE

b)

FALSE

3.

Consumer behavior only focuses on the act of purchasing a product.

a)

TRUE

b)

FALSE

4.

External information search involves seeking out information from personal experiences and memories related to a product.

a)

TRUE

b)

FALSE

5.

Emotional factors play a significant role in influencing consumer purchasing decisions, often more than rational factors.

a)

TRUE

b)

FALSE

6.

The evaluation stage is one way to begin narrowing the number of choices in the evoked set: pick a product attribute and then exclude all products in the set that don’t have that attribute.

a)

TRUE

b)

FALSE

7.

Extensive decision-making is necessary for high-involvement products, which are typically more expensive or infrequently purchased items.

a)

TRUE

b)

FALSE

8.

During an internal information search, consumers rely on publicly available sources, such as reviews or media articles, to recall past experiences with products.

a)

TRUE

b)

FALSE

9.

Limited decision-making applies to products that are very familiar and low-cost, like bread or bottled water, requiring minimal time or effort for decision-making.

a)

TRUE

b)

FALSE

10.

Psychological factors like learning and motivation can affect consumer behavior and purchasing decisions.

a)

TRUE

b)

FALSE

11.

Which of the following is NOT one of the psychological factors affecting consumer behavior?

a)

Motivation

b)

Perception

c)

Income

d)

Learning

12.

Consumer behavior is not just about the act of buying, but also involves ____ and ____.

a)

saving and investing

b)

using and disposing

c)

planning and selling

d)

analyzing and budgeting

13.

A product attribute that consumers use to compare alternatives and make choices is part of the ____ stage.

a)

need recognition

b)

purchase decision

c)

evaluation of alternatives

d)

post-purchase behavior

14.

Culture, social class, and family traditions are examples of ____ factors influencing consumer behavior.

a)

psychological

b)

cultural

c)

individual

d)

emotional

15.

After buying a new phone, Lisa feels unsure if she made the right choice. This emotional discomfort is called:

a)

post-purchase satisfaction

b)

selective perception

c)

emotional pricing

d)

cognitive dissonance

16.

Which of the following is a stage in the consumer decision-making process?

a)

Brand loyalty

b)

Impulse buying

c)

Social influence

d)

Post-purchase evaluation

17.

In consumer behavior, _______ refers to a person's learned tendency to respond consistently toward an object or idea.

a)

  attitude

b)

  belief

c)

self-concept

d)

motivation

18.

A family is discussing which car to buy. The father, who will be paying for the car, listens to everyone’s opinions but ultimately decides on the model. In this scenario, the father is the _______.

a)

purchaser

b)

   decision maker

c)

opinion leader

d)

   influencer

19.

Which of the following factors is considered an emotional factor that can impact consumer behavior?

a)

Personal values

b)

Brand reputation

c)

Peer influence

d)

Price sensitivity

20.

Maria sees an advertisement for a new perfume and decides to buy it to reward herself. Which factor most likely triggered her need recognition?

a)

   Internal stimulus

b)

    Social class

c)

   External stimulus

d)

   Self-concept