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Worksheets4.05_PM139 H. SEM I Review
Total questions: 20
Worksheet time: 10mins
The foundation for the licensing process is
manufacturing
sponsorship
trademarked property
the fans
Which of the following is an example of branded merchandise:
Kylian Mbappé cleats
NCAA Allstate Sugar Bowl
LeBron James jersey
Nike sweatshirt
Target pays a fee to the WBNA to have some of its players come to the store for an autograph-signing session. This is an example of
licensing
sponsorship
retailing
branding
Gatorade pays a fee to track-and-field athlete Sydney McLaughlin to appear in its television commercials. This is an example of
licensing
sponsorship
endorsement
branding
Which of the following companies is a licensor that holds the rights to trademarked property:
Champ’s Sporting Goods
The New York Yankees
adidas
Upper Deck
A company that manufactures products using trademarked property is known as a
licensee
licensor
retailer
union
Which of the following is a licensee:
Monday Night Football
The Masters Tournament
Wrigley Field
Nintendo
Which of the following is an example of a licensed product:
NASCAR earrings
Converse shoes
Wheaties cereal box featuring an athlete
John Deere Classic golf tournament
The main benefit of being a licensor is
public relations
trademark protection
market expansion
profits
Collegiate athletic departments use their licensing income to
pay players’ salaries.
build up scholarship funds.
support charities.
pay taxes.
What type of business strategy is licensing for a licensor?
No risk
Low risk
High risk
Very high risk
The fee a licensee pays up front to use trademarked property is called a(n)
expected sales fee.
percentage fee.
guarantee.
expense.
What are royalties?
percentage of expected sales
percentage of taxes
percentage of union dues
percentage of actual sales
The biggest risk for licensors is losing control over
the marketing process.
trademarked property.
sales.
fashion trends.
Which of the following is an advantage for both licensors and licensees:
Low risk
Trademark control
Brand building
Retail opportunities
Why do licensed sport products get the best shelf space in stores?
Most licensing agreements insist on it.
Licensees pay stores to do so.
The products are in high demand.
The products are more colorful and eye-catching.
Which aspect of licensing has changed the most in recent years due to technology?
Retail opportunities
Profits
Trademarks
Positive publicity
Which of the following is the biggest risk for licensees?
The nature of the licensing agreement
The location of the team
The type of sport
The nature of sports fans
Which type of sports team sells the most licensed products?
Teams in the Midwest
Winning teams
College teams
Teams with traditional nicknames or mascots
Sports marketers have an advantage over all other types of licensors in the international marketplace because
foreign countries are usually wealthy.
soccer is so popular.
they already make so much money in the U.S. market.
sports are universally appealing.
