WorksheetsMidterm 2024 RiseUp: Retail Review 1.1 - 3.4
Total questions: 20
Worksheet time: 11mins
Which of the following best defines quality customer service?
Delivering a positive, memorable experience that is more than what the customer expected.
Adhering to company policies when processing returns.
Doing exactly what company procedures say to do.
Offering free items to customers in order to keep them coming back.
A term for physical goods that are bought and sold?
Products
Services
Assets
Resources
Which of the following is a standard term that describes the audience of retail stores—that is, the people who will buy things?
Manufacturers
Wholesalers
Buyers
Customers
Which of the following is an example of upselling: "I also have this other laptop that has most of the same features as the one you're looking at, but at a lower price, it's on sale" , "I'm sure you'll love those basketball sneakers. Do you also need any shirts or shorts?" , "Would you like that as a meal? You can get fries and a M drink for $2 extra"
I also have this other laptop that has most of the same features as the one you're looking at, but at a lower price, it's on sale
I'm sure you'll love those basketball sneakers. Do you also need any shirts or shorts?
Would you like that as a meal? You can get fries and a M drink for $2 extra
Would you like to upgrade to a larger size for just a few dollars more?
The process of placing inventory on sales floor shelves, racks or other displays to be sold is called:
Stocking
Restocking
Inventory Management
Display Arrangement
These devices are used primarily to prevent the theft of high-paced items, particularly small ones
Display or fixture locks
Security tags
Alarm systems
Surveillance cameras
What's the term for reducing the price of an item in order to encourage sales?
Discount
Markdown
Price Cut
Sale Price
Which of the following is a term for intangible things, such as providing delivery, that are sold by retailers?
Gifts
Training
Products
Services
The majority of retailers are
Independently owned
Franchised
Corporate chains
Online-only
A retailer's total inventory is
All inventory owned by the retailer, regardless of its location
Only the inventory located in the main warehouse
Inventory that is currently on sale
Inventory that has been ordered but not yet received
Which of the following is the term for the overall impression gathered from information that is seen, heard and experienced by customers who encounter a business, its products and services?
Brand promise
Positive feeling
Company culture
Company brand
Which of the following is the term for the retailing approach that places the focus on creating a seamless shopping experience for customers by integrating multiple channels?
Multichannel
Omnichannel
Integrated channel
Seamless channel
In 2016, shoplifting losses were around:
1 million
20 million
20 billion
50 billion
Which of the following holds large quantities of product that are later sent either to retail locations or directly to customers?
Manufacturer
Wholesaler
Distribution Center
Retailer
Approximately what percentage of US jobs are retail jobs, as of 2019?
5-10%
10-15%
20-25%
35-40%
Which of the following is NOT a step in the basic selling process?
Make a connection,
Personalize service,
Assess needs
Recite product features
Make a connection
Personalize service
Assess needs
What's the term that describes distributing merchandise from the manufacturer to a retailer's locations?
Distribution
Allocation
Transportation
Logistics
What's the specific term for the situation in which a customer purchases a new item and then returns an old, damaged, similar item using the new item's receipt?
Switch fraud
Return fraud
Item substitution
Receipt manipulation
What kinds of things does a manufacturer produce?
Raw materials
Fossil fuels
Services
Finished products
Which of the following would NOT be a factor that affects which products a retailer chooses to select to offer in a store: Local customer preferences, Manufacturer incentives, Employee preferences, The store's location?
Local customer preferences
Manufacturer incentives
Employee preferences
The store's location
