Conducted primarily by practitioners

Aimed at discovering or expanding knowledge

Focused on solving specific organizational problems

Time-bound by decision makers

Fresh ideas

Experience from various organizations

Knowledge about the organization

Better technical training

Knowledge about the organization

Better acceptance from staff

Integral part of implementation

Costs

To ensure profitability

To maintain confidentiality and protect respondents

To enhance marketing strategies

To increase employee engagement

A vague description of the issue

A clear statement of the problem, method, and purpose

Only the research objective

General observations about the organization

Conducting a literature review

Collecting data from external sources

Understanding the problem of interest

Defining the problem statement

To create marketing materials

To structure research on existing work

To gather data from respondents

To summarize financial data

Outsource the research

Proceed with the project anyway

Seek help from colleagues

Decline the project

To limit the research to a specific area

To expand the research to multiple areas

To increase the complexity of the research

To ensure the research is interesting

A general observation about the organization

A clear definition of the issue

An indication of a gap between actual and desired states

A solution to the problem

To ensure rapid completion of the project

To manipulate data for favorable outcomes

To exhibit good conduct throughout the research

To maximize profits

To expand academic knowledge

To find solutions to specific organizational problems

To analyze historical data

To discover new theories

To introduce new theories

To summarize work done so far

To create marketing strategies

To gather financial data

A focus on unrelated issues

Vagueness to allow flexibility

A clear method of solving the problem

A broad overview of the organization

A summary of the literature review

A detailed budget and timeline

A list of all employees

Only the problem statement

To understand contextual factors for problem formulation

To create a marketing plan

To increase employee morale

To develop financial forecasts

To outline the budget

To address the needs of the research problem

To define the research scope

To summarize the literature review

Effective training programs

High employee satisfaction

Sales volume not increasing

Strong financial performance

To summarize existing knowledge

To avoid specific details

To create a vague overview

To ensure clarity and focus

Ensuring confidentiality of responses

Maximizing data collection

Encouraging participation through pressure

Using deceptive means to gather information

To increase complexity

To summarize existing literature

To address specific issues and gaps

To create a broad overview

It avoids addressing the objective

It translates the problem into a specific need for information

It focuses on unrelated issues

It is vague and broad

It helps in identifying irrelevant data

It focuses solely on financial outcomes

It increases the complexity of the research

It allows for better clarity and control in research

To solve business-related problems

To analyze historical data

To create new theories

To entertain stakeholders

Employee satisfaction

Marketing strategies

Theoretical framework

Type of study and data collection methods

To increase the complexity of the research

To limit the research to a specific area

To expand the research to multiple areas

To ensure the research is interesting

To create a vague overview

To provide precision and clarity

To avoid addressing the objective

To summarize unrelated topics