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WorksheetsSocial Media Marketing Certification Practice Part 1
Total questions: 20
Worksheet time: 15mins
What are the 4 Ps of marketing?
Product, Price, Place, Promotion
People, Process, Physical Evidence, Performance
Planning, Positioning, Pricing, Promotion
Product, Price, Packaging, Promotion
Social media marketers operate largely under which of the 4 Ps?
Product
Price
Place
Promotion
A company must have a account before it can create ads on Snapchat.
Snapchat Ads Manager
Facebook Business Suite
Instagram Ad Creator
Twitter Ads Dashboard
Jennifer visited LilysApothecary.com and provided her email to receive a monthly newsletter. After receiving a few emails from Lily’s Apothecary, Jennifer decides to fill out a form on the website that shows she is interested in purchasing a product. Which of the following would Lily’s Apothecary use to describe Jennifer?
Lead
Audience
Influencer
Follower
True or False: Every business should use Instagram for social media marketing.
True
False
Only large businesses should use Instagram
Instagram is not effective for any business
In reference to social media marketing, which of the following is an example of organic content?
A video a company pays to promote on Facebook
A PPC ad that appears at the top of search engine results
A product review that a paid influencer posts on YouTube
An image a company creates and shares on Instagram
Which of the following best describes social media reach?
The number of countries in which customers have reacted to a company’s social media activity
The number of people who have been exposed to a company’s social media activity
The number of people within a target market who have interacted with a company’s social media activity
The number of people who follow a company’s social media account
True or False: A key performance indicator (KPI) is a metric to evaluate success.
True
False
Sometimes
Rarely
True or False: A social media analytics plan is the actuation of various strategies to help increase the level of overall engagement across social media platforms.
True
False
Partially True
Not Applicable
If a company shares a link to its Facebook account on an Instagram post, what marketing approach is being used?
Cross promotion
Influencer marketing
Content marketing
Email marketing
Which of the following countries has the most Instagram users?
The United States
Indonesia
Brazil
India
When conducting a social media audit, the first step is locating and recording all social media accounts.
Identifying target audience and demographics
Locating and recording all social media accounts
Creating a content calendar
Analyzing engagement metrics
If a company posts 16 pieces of educational, informative, or entertaining content and four pieces of promotional content in one month, what rule is being followed?
The 70-30 rule
The 80-20 rule
The 60-40 rule
The 90-10 rule
Theo’s Pizzeria wants to use Facebook to increase revenue, so it develops a social media marketing plan and runs targeted ads. Which of the following best describes what Theo’s Pizzeria is using?
Retargeting
Monetization
Authentication
Media buying
True or False: The largest percentage of Instagram users are aged 13-17 years old.
True
False
18-24 years old
25-34 years old
Which of the following is an example of a data-driven decision? An apparel company wants to sell more jewelry next month, so it decides to share two jewelry-related posts on Instagram each week instead of one. A local organic grocery store is afraid it’s losing business to another store, so it decides to raise its social ad spend. A baked goods shop tests posting times on Facebook and finds that its followers are most active in the evening, so it shares content between 5 and 8 p.m. A car dealership wants to build brand awareness, so it decides to run one contest on social media a week for one month.
An apparel company wants to sell more jewelry next month, so it decides to share two jewelry-related posts on Instagram each week instead of one.
A local organic grocery store is afraid it’s losing business to another store, so it decides to raise its social ad spend.
A baked goods shop tests posting times on Facebook and finds that its followers are most active in the evening, so it shares content between 5 and 8 p.m.
A car dealership wants to build brand awareness, so it decides to run one contest on social media a week for one month.
Darren calls out Barry’s, a local burger joint, on Twitter for not providing a modern, fresh take on fast food. What would be a good plan of action for Barry’s to manage the situation and its reputation?
Ignore the criticism and continue business as usual
React quickly and transparently about his criticism
Delete the tweet and hope it goes away
Respond with a defensive statement
True or False: When businesses use the word “messaging,” they are only referencing a written set of words.
True
False
Only spoken words
A combination of written and spoken words
A to Z Transport, a vehicle rental service, created a video that is a compilation of videos it gathered from people who have used the vehicles it rents to travel, attend events, etc. Which of the following best describes this type of content?
Inorganic
Paid
Owned
Curated
If a company wants its ad to appear on the “Trends for you” section on Twitter, what kind of promotion should it run?
Promoted Trend
Sponsored Tweet
Twitter Ad Campaign
Influencer Partnership
