A less harsh way of saying something.

Using a part of something to represent its entirety.

A style of argument which attempts to manipulate the emotions of the audience.

An argument that attempts to distract the audience with irrelevant details.

An attack on a person as opposed to their ideas.

A style of argument which attempts to appeal to the audience's sense of logic and reasoning.

Substituting the name of an attribute or adjunct for the thing meant.

Applying a general principle to a specific situation.

An argument based on the idea that because everyone is doing a thing, the audience should too.

Making a generalization based on specific evidence at hand.

An indirect reference to another work, historical period or event, or person.

A sentence that includes multiple clauses of the same type.

A style of argument which appeals to the immediacy or urgency of the situation at hand.

The intentional organization of sentence structure to achieve a particular effect.

A style of argument which appeals to a shared set of beliefs or assumptions.

An argument that assumes audience agreement about a key idea without justification.

A sentence with a subordinate and independent clause.

The absence of conjunctions between parts of a sentence.

An overly harsh way of saying something.