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WorksheetsCâu hỏi về tiếp thị qua email
Total questions: 82
Worksheet time: 46mins
What is the significance of the "subject line" in email marketing?
It is used to insert images
It determines whether the email will be opened
It includes the sender's address
It lists the terms and conditions
What is the purpose of a welcome email in email marketing?
To annoy subscribers
To decrease engagement
To introduce new subscribers to the brand and set expectations
To increase bounce rates
What is a common tactic used to decrease cart abandonment rates?
Increasing product prices
Offering free returns
Sending reminder emails with incentives
Reducing payment options
Which tactic is effective for increasing the average order value (AOV) in e-commerce?
Cross-selling and upselling
Reducing product variety
Limiting promotions
Reducing payment option
What does the term "retargeting" refer to in digital marketing?
Targeting new customers
Focusing solely on organic search
Promoting new products exclusively
Advertising to users who previously engaged with your brand
What is the primary difference between FMOT and SMOT in the customer journey?
FMOT occurs after purchase; SMOT occurs during initial awareness
FMOT happens before purchase; SMOT occurs during product use
FMOT focuses on brand loyalty; SMOT focuses on first impressions
FMOT is related to advertising; SMOT is related to pricing strategies
Which of the following is an example of email segmentation?
Sending the same email to all subscribers
Sending different emails based on subscriber preferences
Sending emails only on weekends
Sending emails without personalization
Ansoff Matrix in the theory of market development & E-commerce is a combination of which elements:
PRODUCT & PRICE
PRICE & MARKET
PRODUCT & MARKET
PRODUCT & MARKETING
What factors have the most influence on E-commerce shopping behaviour in Vietnam?
PRICE & PAYMENT OPTIONS
PRICE & QUALITY OF GOODS
SHIPPING & DELIVERY
QUALITY OF GOODS & BRAND'S REPUTATION
The formula of E-commerce revenue:
GMV = Traffic x Conversion x Page Views
Gross sales = Traffic x Conversion x AOV
Sales = Traffic x Conversion x Unit Sold
Sales = Traffic x Conversion x GMV
What fees do a Shopee seller need to pay? (not including Shopee mall sellers)
Commission Fee
Transaction Fee
Service Fee
All of the above
What is GMV - Gross Merchandising Volume?
The total value of merchandise purchased over a given period of time
The total value of merchandise sold
The total value of merchandise sold via e-commerce platform in certain time
None of the above
What is AOV?
Average Order Value
An order volume
Average Order Volume
Average On Value
On - Platform ads including:
Affiliate, Engagement, CPAS, GAS
CPAS, Search Ads, Affiliate, Minigame
Livestream, Affiliate, Search Ads, Marketing Solutions
Shop Mall, Organic Search, Livestream, Google Shopping
Off - Platform ads including:
CPAS, GAS, Youtube ads
Shop Mall, Organic Search, Livestream, Google Shopping
CPAS, Search Ads, Affiliate, Minigame
Facebook ads, Search Ads, Marketing Solutions
What is ROAS?
Return on Average Sale
Return on actual Sale
Return on Ads Sale
Return on Ads Spend
At which second, Facebook count a video view?
1s
2s
3s
It depends on video duration
What is a bumper ad?
Short non-skippable in stream ads (6s)
Short skippable in stream ads (6s)
GG Search: Which is the most important keyword group when brands have low budget?
Interest/Affinity keywords
Category/Product Keyword
Brand Keyword
None of the above
Search - What is the maximum characters for headline in Search Ads?
25
30
60
90
Search - What is the maximum characters for description in Search Ads?
30
60
80
90
What are the two primary marketing objectives
What is the maximum characters for description in Search Ads?
30
60
80
90
What are the two primary marketing objectives of video ads?
Brand awareness and engagement
Lead generation and conversion
Customer service and support
None of the above
Which one is correct to choose an exact match keyword?
"women shoes"
[women shoes]
- women shoes
women shoes
Broad match keyword is: low-carb diet plan, Ads may show on search for:
low-carb meal plan
low-carb diets
plan for men's weight loss
All of the above
Negative keywords are ... ?
Prevent your ad from being triggered by a certain word or phrase.
Prevent your ad from showing to customers who are unlikely.
Help you focus on only the keywords that matter to your customers.
All of the above
What is the 3 level structure of an advertising campaign on Facebook?
Campaign, Ad, Ad set
Campaign, Ad set, Ad
Ad set, Facebook ad, Account
None of the above
At the campaign level, what do you need to pay attention to?
Language - Ngôn ngữ
Interest, Behavior - Hành vi, Sở thích
Daily Budget, Timeline Budget
Text & Link
What is a common goal for using Facebook Lead Ads?
Increase impressions
Boost video views
Generate leads directly from Facebook
Drive website traffic
Google Ads Search targets with what?
Any keywords that do not violate advertising policies
Targeting at will
Only keywords related to Brand
Which of the following is a benefit of using Google search ads?
Low competition
Strict budget constraints
Unlimited impressions
High click-through rates
In which phase of the customer journey are display ads most effective?
Awareness
Loyalty
Purchase
Advocacy
Competitor Keyword Group là gì?
Specific keywords containing a brand
Keywords containing a competitor's brand in the same industry
General keywords for customers searching for overall content
No correct answer
Kênh tìm kiếm của Google bao gồm những kênh nào sau đây:
SEM, SEO, Youtube Remarketing Ad
SEM, Google Shopping Ads, SEO
Youtube Remarketing Ads, SERP
All of the above
Nếu muốn khách hàng đăng ký lái thử xe hơi, thì nên chọn mục tiêu nào sau đây:
Click
Engagement
Video View
Lead Information
Khách hàng vào trang website của bạn rất nhiều nhưng không thực hiện mua hàng, thì cần tối ưu những gì?
Kiểm tra nhóm khách hàng
Kiểm tra CTR
Kiểm tra website
Check website, purchasing process, stock, payment methods
Tỉ lệ nhấp chuột (CTR) vào quảng cáo hiển thị rất thấp, vậy nhà quảng cáo cần phải tối ưu những gì?
Change images, content
Both A and B
Add CTA button
No correct answer
Tại level nào của chiến dịch, bạn có thể lựa chọn vị trí (placement) mà quảng cáo của sẽ xuất hiện?
Campaign
Ad
Ad Set (bộ qc)
None of the above
Đâu là mục tiêu phù hợp cho 1 chiến dịch Brand Awareness?
App Install
Store Traffic
Video Views
What is the most popular payment method in Vietnam?
CASH ON DELIVERY (COD)
QR CODE
CREDIT CARD
E-WALLET
Which business sector has the highest retail sales in Vietnam E-commerce?
SHOES
FOOD & DRINKS
COMESTIC & BODY CARE
CLOTHING
E-commerce Planning Process has ..... stages:
4
5
6
7
Which of the following statements is correct:
Commission Fee - 3%, Transaction Fee - 3%
Phí hoa
What are the appropriate objectives for a Brand Awareness campaign?
App Install
Store Traffic
Video Views
Reach
In-Stream Video ad is suitable for which type of campaign?
Brand Awareness
Traffic
App Install
Conversion
Which of the following phrases may be restricted when running Facebook Ads?
"thực phẩm chức năng", "mẹo giảm cân"
"bệnh nhân qua đời", "hồ sơ bệnh án"
"cam kết chính hãng"
All of the above
What types of hashtags should be included in TikTok content?
Product Hashtag
Trend Hashtag
Brand Hashtag
All of the above
You would choose advertising on Google's Search Network if you want to:
Reach customers browsing pages related to your business
Choose from a variety of ad formats like image and video ads
Choose the type of website you want your ads to display on
Reach customers while they are researching your products and services
For advertising on Google's Display Network, negative keywords help:
Increase relevant placements on the display network
Prevent ads from showing to non-potential customers
Avoid showing ads on unrelated websites
All of the above
What is the measurement metric for Display Ads?
Impressions, Clicks, Frequency, CTR, CPC
Impressions, Clicks, Average Frequency, View
Impressions, CTR, VTR, ROAS
All of the above
What are the 6 key factors in a paid media approach?
Objectives, platforms/channels, formats, targeting, buying, tracking
Objectives, formats, targeting, buying, platforms/channels, tracking
Targeting, objectives, platforms/channels, formats, buying, tracking
Platforms/channels, targeting, tracking, objectives, formats, buying
Is gaming a platform?
Yes
No
What is Impression?
The number of times the ad is displayed to a single user
The number of times the ad is displayed whether the ad is clicked or not
The total number of people who have seen the ad
None of the above
What are popular formats of display ads?
SuperMasthead, Animated, Static
Expandable, Animated, Static
SuperMasthead, Full background, Static
Animated, Static, Interactive
What are important metrics of display ads?
View, Impression, Click, CTR
Impression, Click, Frequency, Conversion
Impression, Viewability, CTR, VTR
Impression, Click, Completed View
What are important metrics of video ads?
View, Impression, CTR
Impression, View, Viewability
View, Completed View, View Rate
Impression, Click, View
Why should we combine instream and outstream video ads?
Not enough ad space for Instream.
Cost balance.
Expand reach.
All of the above.
'Female, 18-45, married, with children' is an example of which targeting?
Geography
Demographics
Location
Custom Audiences
What is the standard for display ad visibility?
What is the standard for display ads viewability?
Minimum 50% of the ad in view, for at least 2 continuous seconds
Minimum 50% of the ad in view, for at least 1 continuous second
Maximum 50% of the ad in view, for at least 2 continuous seconds
Maximum 50% of the ad in view, for at least 1 continuous second
What is the primary goal of re-marketing campaigns?
To attract new customers
To target users who have previously interacted with your brand
To decrease ad spend
To measure brand awareness
How to define a Qualified Lead?
Correct Information: Name, Mobile Number, Mail
Can be contacted
Have a need to purchase product/service
All of the above
What is the conversion stage of the marketing funnel?
The process to get a potential customer to take a desired action
The process to get a customer to leave a review
The process to make a customer a repeat customer
The process to get a potential customer interested in a brand
Which of the following is not a Conversion goal in Digital Marketing?
Number of purchases on e-commerce
Number of credit card sign-ups
Clicks on Facebook ad CTA
Registering information for a car test drive
What are the 3 main categories of target audience in Digital Marketing?
Demographic, Geography, Device
Demographic, Location, Interests
Demographic, Interests
What is Custom Audience?
People who have already interacted with your business
From various sources: Customer list, Website, Fanpage, Instagram,...
People who have already shown an interest in your product.
All of the above
What is a primary advantage of video ads over display ads?
Lower cost
Simplicity in design
Higher engagement
No need for targeting
What does viewability refer to in video advertising?
The number of views an ad receives
The percentage of the ad that is visible to users
The duration of the video
The cost of the ad
Which platform is known for its strong video advertising capabilities?
Twitter (X)
YouTube
Which metric measures the percentage of users who click on an ad after seeing it?
Conversion Rate
Click-Through Rate (CTR)
Cost per Click (CPC)
Engagement Rate
What is the main disadvantage of using video ads?
Higher production costs
Limited targeting options
Low engagement rates
Lack of visual impact
What are the stages of a marketing funnel?
Awareness - Consideration - Loyalty
Awareness - Interest - Loyalty
Consideration - Remarketing - Loyalty - Conversion
What is the awareness stage of the marketing funnel?
When potential customers use your company's rewards program
When potential customers become qualified leads
When potential customers encounter your brand for the first time
When potential customers start exploring your business
What is the goal of the conversion stage?
To nurture relationships with customers on an ongoing basis
To improve the quality and value of the product
To balance customer acquisition with retention
To turn potential customers into buyers
How can a company build customer loyalty?
Offer a rewards program
Use social media engagement to nurture relationships
Provide a great experience during and after a purchase
All of the above
What is earned media?
Assets owned by the brand
Media that the brand pays for
Organic discussions when customers promote the brand
How has digital marketing influenced the way brands create content?
Interactive and viral content
Shorter content
Short and memorable content
Content with profound and humanistic advertising messages
Which of the following characteristics of digital marketing is a significant advantage over traditional marketing?
Wide reach
Suitable for household products and FMCG sector
Quick measurement and precise targeting
One-way interaction
What is paid media?
Any form of digital promotion a brand pays to put online
All the digital content a brand fully controls
Website content, blogs, and eBooks
No correct answer
Which of the following is an advantage of paid search ads?
It lasts longer than SEO
It produces results slowly
It produces results quickly
They don't disappear when you stop paying for them
There are several advantages of digital marketing. Which of the following applies?
It reaches more people
It produces fast results
It is cost-effective
All of the above
